Want the Bather look for less? These 4 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
Why it's similar. Shared surf/skate aesthetic and colorful, casual designs align closely with Bather's style.
Ghanda Clothing is an affordable Australian surf and streetwear label from Torquay, Victoria, known for hand-printed fleece trackies, hoodies and graphic tees.
Why it's similar. Australian surf-and-street label from Torquay with hand-printed graphic tees and fleece, offering Bather's beach-casual look at a budget price point.
American surf-and-skate label from Malibu known for neon Shark Bite graphics, boardshorts and low-priced tees sold through mass retail worldwide.
Why it's similar. Malibu surf brand built on boardshorts and loud neon Shark Bite graphics — a much cheaper, mass-retail take on printed beachwear.
Australian label from designer Emma Mulholland making colour-saturated, vacation-inspired resortwear, from crochet knits and pleated trousers to unisex organic-cotton denim.
Why it's similar. Australian resortwear label using saturated colour, towelling and retro vacation motifs across knit polos, swim and beach accessories — the womenswear counterpart to Bather's holiday palette.
Hollister, Ghanda Clothing, Maui and Sons lead our ranking. Want the Bather look for less? These 4 brands match closely on style, silhouette and category while sitting at a lower price tier — ranked by overall similarity.