Bather captures the essence of effortless summer style with its bold prints and lightweight fabrics. The brand specializes in swimwear that blends modern silhouettes with a relaxed fit, perfect for beach days, pool parties, or casual outings. With an emphasis on high-quality materials and vibrant designs, Bather aims to evoke a sense of nostalgia while remaining contemporary, making each piece a staple for warm-weather wardrobes.

Brands like Oas Swimwear and Saturdays NYC echo this playful yet sophisticated aesthetic, focusing on both craftsmanship and an easy-going vibe. Outerknown emphasizes sustainable practices in their stylish pieces, while Norse Projects merges functionality with a refined approach to modern apparel. Dive into our full list to discover more brands that embody this spirit of elevated leisurewear.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
OAS swimwear
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Style
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Why Similar?
DOS SWIM
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Style
$$-$$$
Why Similar?
O'Neill
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Style
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Why Similar?
Dandy Del Mar Swimwear
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Style
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Why Similar?
Quiksilver
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Style
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Why Similar?
Hollister
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Style
$
Why Similar?
PacSun
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Style
$$
Why Similar?
Osiris
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Why Similar?
Welcome Skateboards
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Stüssy
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OAS swimwear

Size Guide
$$
Med
$$ (Med)
Beachwear
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
1972
OAS Swimwear is renowned for its vibrant, stylish, and comfortable beachwear inspired by the relaxed lifestyle of the Mediterranean. The brand's signature includes high-quality swim trunks, kaftans, and espadrilles that seamlessly blend functionality with a fun aesthetic.

DOS SWIM

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Bold
Colorful
Origin
Los Angeles, USA
Made in
USA
Founded
2021
DOS SWIM is renowned for its vibrant, eye-catching swimwear that celebrates bold colors and unique prints. The brand emphasizes inclusivity and body positivity, offering a diverse range of sizes to cater to all body types.

O'Neill

Size Guide
$$
Med
$$ (Med)
Surf
Casual
Origin
New York City, United States
Made in
Asia
Founded
1880
O'Neill is known for its high-quality and innovative surf and snowboard apparel. Their clothing is designed to withstand extreme weather conditions while still maintaining a stylish and comfortable look.

Dandy Del Mar Swimwear

Size Guide
$$
Med
$$ (Med)
Colorful
Stylish
Origin
Los Angeles, USA
Made in
Asia
Founded
2014
Dandy Del Mar Swimwear is recognized for its vintage-inspired, luxury men's swimwear that embodies the relaxed, resort lifestyle. Their designs are characterized by vibrant colors, unique patterns, and high-quality fabrics, offering a perfect blend of comfort, style, and durability.

Quiksilver

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Torquay, Australia
Made in
Asia
Founded
1969

Quiksilver is an American surf and outdoor brand known for its high-quality surfwear and outdoor clothing. They are known for their wide range of surf-inspired clothing, including wetsuits, board shorts, and rash guards, as well as a variety of other outdoor clothing and gear, including jackets, pants, and backpacks. They also offers a line of snowboard and ski clothing.

Hollister

Size Guide
$
Low
$ (Low)
Casual
Surf
Origin
Hollister, United States
Made in
Asia
Founded
1947
Hollister is known for its casual and beach-inspired style. Their clothing is often adorned with the brand's signature seagull logo and features comfortable fabrics and laid-back designs.
$$
Med
$$ (Med)
Casual
Surf
Origin
Anaheim, United States
Made in
Asia
Founded
1980
PacSun is known for its laid-back and casual California-inspired style. Their clothing line includes a wide range of trendy and comfortable apparel for both men and women, including graphic tees, hoodies, denim, and swimwear.
$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Streetwear
Origin
Oceanside, United States
Made in
Asia
Founded
1996
Osiris is a skateboarding and lifestyle brand that offers a wide range of footwear, apparel, and accessories. Known for their innovative designs, high-quality materials, and comfortable fits, Osiris products are popular among skaters and fashion enthusiasts alike.

Welcome Skateboards

Size Guide
$$
Med
$$ (Med)
Skateboarding
Origin
Milan, Italy
Made in
Europe
Founded
1895

Welcome is a skateboard brand that is known for their unconventional skateboard shapes and colorful, surreal graphics.

A women wearing a Stüssy green & black embroidered reversible jacket

Stüssy

Size Guide
$$
Med
$$ (Med)
Streetwear
Surf
Origin
Los Angeles, USA
Made in
Asia & North America
Founded
1980

Stussy is an California-born clothing brand known for its streetwear and surf-inspired clothing. Stussy, with it's iconic logo, was one of the first streetwear brands and helped to establish the genre and popularize it.

Ghanda Clothing

Size Guide
$
Low
$ (Low)
Casual
Beachwear
Origin
Accra, Ghana
Made in
Asia
Founded
2007
Ghanda Clothing is an Australian-based brand known for its laid-back and comfortable style. Their clothing line includes casual wear, activewear, and accessories, all featuring unique designs and bold prints.

Maui and Sons

Size Guide
$
Low
$ (Low)
Surf
Vintage-inspired
Origin
Maui, USA
Made in
Asia
Founded
1980
Maui and Sons is a clothing brand that is known for its surf-inspired designs and beachy aesthetic. Their collections feature comfortable and functional clothing items such as boardshorts, t-shirts, and hoodies, that are perfect for those who love to spend time in the water or enjoy a laid-back lifestyle.
An image of VANS green otw old skool reissue 36 sneakers
$-$$
Low-Med
$-$$ (Low-Med)
High-quality
Origin
Anaheim, USA
Made in
China, Vietnam
Founded
1966

Vans is an American footwear and apparel brand that is best known for its skateboarding shoes. The company was founded in Anaheim, California, in 1966, and has since expanded to offer a range of casual footwear and clothing.

Emma Mulholland on Holiday

Size Guide
$
Low
$ (Low)
Playful
Vintage-inspired
Origin
Sydney, Australia
Made in
Asia
Founded
2013
Emma Mulholland on Holiday is known for its bold and playful designs that are inspired by the designer's travels and love for pop culture. The brand's pieces often feature vibrant prints, eye-catching colors, and unique textures that make them stand out in any wardrobe.

L*Space

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Beachwear
Resort-Style
Origin
Irvine, United States
Made in
USA, China
Founded
1997
L\*Space is renowned for its chic swimwear and resort wear, characterized by sleek designs and a laid-back, California-inspired aesthetic. The brand emphasizes versatility and comfort, making it a favorite for beachgoers and fashion-forward travelers alike.
$$-$$$
Med-High
$$-$$$ (Med-High)
Surf
Chic
Origin
Laguna Beach, USA
Made in
Asia, USA
Founded
2009
Mikoh is renowned for its luxurious swimwear and beachwear, designed by sisters Oleema and Kalani Miller. The brand is celebrated for its seamless construction, modern silhouettes, and vibrant prints, embodying a chic, laid-back coastal lifestyle.

Frankies Bikinis

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Beachwear
Playful
Origin
Malibu, United States
Made in
USA, Asia
Founded
2012
Frankies Bikinis is renowned for its trendsetting swimwear that combines bold designs with luxurious fabrics. The brand also offers a range of chic loungewear and activewear, making it a favorite among fashion-forward individuals seeking both style and comfort.

Passport Skateboards

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Skateboarding
Origin
Seattle, USA
Made in
United States
Founded
2009

Passport is an Australian skateboard brand that is known for their Australian team and graphics inspired by Australian culture and wildlife. They have a strong commitment to supporting the local skate scene in Australia, and are highly regarded within the Australian skateboarding community.

A women wearing a Carhartt WIP off-white laurens shirt

Carhartt WIP

Size Guide
$$
Med
$$ (Med)
Streetwear
Origin
Rohnert Park, USA
Made in
Europe
Founded
1994

Carhartt WIP is a sub-brand of Carhartt, focused on fashion and urban wear. It's  known for its rugged, durable and high-quality clothing and accessories, which have been reinterpreted and updated with design aesthetic in-mind.

Outerknown

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Culver City, USA
Made in
Global
Founded
2015

Outerknown is known for its sustainable and ethical approach to fashion, producing high-quality menswear using environmentally friendly materials and practices.

A women wearing a Saturdays NYC black momo puffer jacket

Saturdays NYC

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
New York City, USA
Made in
Asia
Founded
2009
Saturdays NYC is a clothing brand known for its laid-back, minimalistic style with a focus on high-quality materials and craftsmanship. Their collections include a range of casual wear, from graphic tees and sweatshirts to swimwear and accessories, all with a distinct urban aesthetic.

Scotch & Soda

Size Guide
$$
Med
$$ (Med)
Quality Basics
Origin
Amsterdam, Netherlands
Made in
China & Turkey
Founded
1985

Born out of Amsterdam, Scotch & Soda has built a global brand known for everything from quality basics to richly designed and eclectic pieces – all delivered at an accessible price point. Discover more brands like Scotch & Soda here.

Bonobos

Size Guide
$$
Med
$$ (Med)
No items found.
Origin
New York City, United States
Made in
Asia
Founded
2007
Bonobos is known for its well-fitting men's clothing that combines classic styles with modern touches. The brand offers a wide range of sizes and styles, making it easy for men to find clothes that fit well and look great.

Norse Projects

Size Guide
$$
Med
$$ (Med)
Minimalist
Contemporary
Origin
Copenhagen, Denmark
Made in
Europe
Founded
2004

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

24 Brands like Bather

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{"pillar":"Bather","rows":[{"name":"OAS swimwear","score":86,"style":"Resort / Vacation","price":"Med","whySimilar":"OAS Swimwear shares a vibrant and colorful aesthetic that aligns well with Bather's beachwear style."},{"name":"DOS SWIM","score":85,"style":"Surf / Skate","price":"Med-High","whySimilar":"Very similar style and palette, with an emphasis on bold colors and prints. Both focus on surf/skate aesthetics with an inclusive approach."},{"name":"O'Neill","score":84,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands emphasize high-quality surf apparel with colorful palettes and functional designs, appealing to similar audiences."},{"name":"Dandy Del Mar Swimwear","score":83,"style":"Resort / Vacation","price":"Med","whySimilar":"Dandy Del Mar captures the essence of beachwear with striking, colorful designs akin to Bather's offerings."},{"name":"Quiksilver","score":83,"style":"Surf / Skate","price":"Med","whySimilar":"Shared surf/skate focus, colorful palettes, and mid-range pricing make it very similar to Bather."},{"name":"Hollister","score":82,"style":"Surf / Skate","price":"Low","whySimilar":"Shared surf/skate aesthetic and colorful, casual designs align closely with Bather's style."},{"name":"PacSun","score":81,"style":"Surf / Skate","price":"Med","whySimilar":"PacSun features a laid-back surf style and colorful palette similar to Bather's beach-oriented approach."},{"name":"Osiris","score":81,"style":"Surf / Skate","price":"Med-High","whySimilar":"Aligned surf/skate style and focus on high-quality, colorful apparel suitable for both performance and general wear."},{"name":"Welcome Skateboards","score":80,"style":"Surf / Skate","price":"Med","whySimilar":"Both brands provide colorful and unique designs with a solid footing in surf/skate culture."},{"name":"Stüssy","score":79,"style":"Streetwear","price":"Med","whySimilar":"Stüssy shares a surf culture ethos and colorful offerings akin to Bather's signature style."}]}

This list of Bather alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.

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