Brand profile

Maui and Sons

American surf-and-skate label from Malibu known for neon Shark Bite graphics, boardshorts and low-priced tees sold through mass retail worldwide.

MalibuOrigin

MenswearFocus

SkatewearStyle

$Price

Shop Maui and Sons ↗

4 brands like Maui and Sons like RPM, Insight, Duvin →

What to know about Maui and Sons

The graphics carry the brand

Rick Rietveld's neon Shark Bite logo and 1980s cartoon artwork run across the boardshorts, tees and hoodies, which is why the line reads as Y2K nostalgia now.

Mass retail, not skate shop

Priced low and sold through mass retailers across the Americas, Asia and Europe, with footwear, eyewear, bags and watches made under license rather than in-house.

Malibu surf roots since 1980

Started by three Malibu surfers who tried selling cookies first, it still centers on beach product: boardshorts, swimwear, skateboards and beach gear.

Known forSwimwearT-shirts & graphic tees

StyleSkatewear Streetwear Y2K

If you like Maui and Sons

80% match

RPM

$$Surf casualNew Zealand

Southern-hemisphere surf-skate lifestyle basics

What changes: Less neon-logo driven, more muted casual fleece

Shop RPM

76% match

Insight

$$Surf graphicsSydney, Australia

Art-led surf graphics from a beach-town scene

What changes: More design-forward and fashion-leaning, less cartoon logo

Shop Insight

74% match

Duvin

$$Beach swimOrlando, United States

Retro-color swim trunks and cabana beachwear

What changes: Vintage pastel palette rather than 80s neon; swim-focused

Shop Duvin

72% match

PacSun

$$Cheap graphicsNewport Beach, United States

California mall stop for graphic tees and swim

What changes: Multi-brand retailer, trend-chasing rather than one logo

Shop PacSun 24 brands like PacSun →

Brand facts

Maui and Sons is a California surf and skate label started in 1980 by Malibu surfers Jeff Yokoyama, Rick Rietveld and Steve Prested, who first tried selling cookies before switching to apparel. Richard Harrington bought the company in 1989 and remains CEO, with Rietveld as chairman. Output centers on boardshorts, graphic tees, hoodies, skateboards and beach gear built around Rietveld's neon Shark Bite logo and 1980s cartoon graphics. The company licenses footwear, eyewear, bags and watches, and distributes through mass retail across the Americas, Asia and Europe.

Founded: 1980
Origin: Malibu, United States
Made in: Asia
Price: $
Focus: Menswear
Facts checked: August 2026
Styles: Skatewear, Streetwear, Y2K

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