95% matchMaui and Sons
Nearly identical surf/skate style focus, relaxed silhouette, true to size fit, and similar budget pricing. Shares colorful palette and materials, making it a close competitor in the same market segment.

Hollister Co. is a teen and young-adult label owned by Abercrombie & Fitch Co., launched in 2000 with its first store at Easton Town Center in Columbus, Ohio. Its Southern California surf backstory, including a 1920s founder, is fiction invented by A&F. The range covers logo tees and hoodies, denim, cargos and swim, with a Y2K-leaning fit direction, plus sister activewear line Gilly Hicks. Recent moves include a Lollapalooza festival capsule and The Hollister Collection at Target, a dorm and home partnership launched June 2026. Hollister now drives most of A&F's growth.
95% matchNearly identical surf/skate style focus, relaxed silhouette, true to size fit, and similar budget pricing. Shares colorful palette and materials, making it a close competitor in the same market segment.
88% matchBoth brands embody a surf and skate style, appealing to a youthful and casual audience.
83% matchReef shares a budget segment and surf-inspired aesthetic with colorful palettes and relaxed silhouettes.
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| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Hoodies & sweatshirts | slightly small | fitted through chest and sleeves on classic styles, roomier on relaxed logo hoodies | regular, occasionally short in the body | Size up for layering or a relaxed drape, especially in the older slim-cut hoodies. | medium |
| Shirts & overshirts | slightly small | slim through chest and armholes; camp/flannel styles are looser | regular | Take one size up if you want room across the chest, or choose the relaxed/camp cut. | low |
| Trousers & pants | slightly large | cargos and parachute styles are intentionally loose and roomy | regular to long, often pooling at the hem on shorter wearers | Stay true to size or even size down, as the baggy cargo silhouettes already sit loose. | low |
| Jeans & denim | true to size | broad range from skinny to baggy and loose; stretch denim gives with wear | multiple inseams offered, generally accurate | Order your measured waist and pick the named fit carefully, since slim and skinny styles feel tight in the thigh. | medium |
| T-shirts & graphic tees | mixed | classic tees are slim and body-skimming; the oversized/boxy line is deliberately wide | regular on standard tees, longer on oversized versions | Go up a size in the standard slim tee, but take your normal size in the boxy/oversized cut. | medium |
| Jackets | slightly small | trim through shoulders on classic outerwear, boxier on newer denim and puffer styles | regular | Size up if you plan to wear a hoodie underneath. | low |
Hollister fits slightly small. Size up one if you have an athletic or adult build, but stay true to size in anything labelled oversized, baggy or relaxed. Shoppers generally find Hollister cut for a slim teen/young-adult frame, so classic styles feel about a size small on broader builds, while the newer oversized and baggy lines fit generously as labelled.
Shoppers generally find Hollister cut for a slim teen/young-adult frame, so classic styles feel about a size small on broader builds, while the newer oversized and baggy lines fit generously as labelled. Overall shape: historically slim and youth-cut, though recent Y2K-leaning drops add boxy and relaxed options.
Hollister hoodies & sweatshirts fits slightly small. Size up for layering or a relaxed drape, especially in the older slim-cut hoodies. Shape: fitted through chest and sleeves on classic styles, roomier on relaxed logo hoodies.
Hollister shirts & overshirts fits slightly small. Take one size up if you want room across the chest, or choose the relaxed/camp cut. Shape: slim through chest and armholes; camp/flannel styles are looser.
Hollister trousers & pants fits slightly large. Stay true to size or even size down, as the baggy cargo silhouettes already sit loose. Shape: cargos and parachute styles are intentionally loose and roomy.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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