90% matchPacSun
Same mall-teen graphics and baggy denim, more skate-leaning
What changes: Multi-brand retailer, less in-house logo identity
Brand profile
Hollister
Abercrombie-owned teen label selling logo tees, denim and swim in a beachy, Y2K-leaning style, now the growth engine of its parent company.
New AlbanyOrigin
UnisexFocus
Urban prep / IvyStyle
$$Price
15 brands like Hollister like PacSun, American Eagle Outfitters, Abercrombie & Fitch →
What to know about Hollister
The surf backstory is fiction
The Southern California origin story and 1920s founder were invented by parent company Abercrombie & Fitch; the first store opened in Columbus, Ohio in 2000.
Built for teen wardrobe basics
The core is logo tees, hoodies, denim, cargos and swim at low-to-mid prices, cut with a Y2K-leaning fit, alongside sister activewear line Gilly Hicks.
Now A&F's growth engine
Hollister drives most of Abercrombie & Fitch Co.'s growth, and has extended beyond apparel via a Lollapalooza capsule and a dorm and home collection at Target.
How Hollister fits
Overall fit
slightly small
Shoppers generally find Hollister cut for a slim teen/young-adult frame, so classic styles feel about a size small on broader builds, while the newer oversized and baggy lines fit generously as labelled.
Tip: Size up one if you have an athletic or adult build, but stay true to size in anything labelled oversized, baggy or relaxed.
Medium confidence · based on 24 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly small | slim through chest and armholes; camp/flannel styles are looser | Take one size up if you want room across the chest, or choose the relaxed/camp cut. |
| Hoodies & sweatshirts | slightly small | fitted through chest and sleeves on classic styles, roomier on relaxed logo hoodies | Size up for layering or a relaxed drape, especially in the older slim-cut hoodies. |
| Trousers & pants | slightly large | cargos and parachute styles are intentionally loose and roomy | Stay true to size or even size down, as the baggy cargo silhouettes already sit loose. |
| Jeans & denim | true to size | broad range from skinny to baggy and loose; stretch denim gives with wear | Order your measured waist and pick the named fit carefully, since slim and skinny styles feel tight in the thigh. |
| Jackets | slightly small | trim through shoulders on classic outerwear, boxier on newer denim and puffer styles | Size up if you plan to wear a hoodie underneath. |
| T-shirts & graphic tees | mixed | classic tees are slim and body-skimming; the oversized/boxy line is deliberately wide | Go up a size in the standard slim tee, but take your normal size in the boxy/oversized cut. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Hollister
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82% matchAbercrombie & Fitch
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What changes: Older customer, higher prices, quieter branding
72% matchUrban Outfitters
Vintage-leaning Y2K trend pieces for the same age group
What changes: Multi-brand and more fashion-experimental
Hollister fit questions
Does Hollister run big or small?
Hollister fits slightly small. Size up one if you have an athletic or adult build, but stay true to size in anything labelled oversized, baggy or relaxed. Shoppers generally find Hollister cut for a slim teen/young-adult frame, so classic styles feel about a size small on broader builds, while the newer oversized and baggy lines fit generously as labelled.
How does Hollister fit?
Shoppers generally find Hollister cut for a slim teen/young-adult frame, so classic styles feel about a size small on broader builds, while the newer oversized and baggy lines fit generously as labelled. Overall shape: historically slim and youth-cut, though recent Y2K-leaning drops add boxy and relaxed options.
How do Hollister shirts & overshirts fit?
Hollister shirts & overshirts fits slightly small. Take one size up if you want room across the chest, or choose the relaxed/camp cut. Shape: slim through chest and armholes; camp/flannel styles are looser.
How do Hollister hoodies & sweatshirts fit?
Hollister hoodies & sweatshirts fits slightly small. Size up for layering or a relaxed drape, especially in the older slim-cut hoodies. Shape: fitted through chest and sleeves on classic styles, roomier on relaxed logo hoodies.
How do Hollister trousers & pants fit?
Hollister trousers & pants fits slightly large. Stay true to size or even size down, as the baggy cargo silhouettes already sit loose. Shape: cargos and parachute styles are intentionally loose and roomy.
Brand facts
Hollister Co. is a teen and young-adult label owned by Abercrombie & Fitch Co., launched in 2000 with its first store at Easton Town Center in Columbus, Ohio. Its Southern California surf backstory, including a 1920s founder, is fiction invented by A&F. The range covers logo tees and hoodies, denim, cargos and swim, with a Y2K-leaning fit direction, plus sister activewear line Gilly Hicks. Recent moves include a Lollapalooza festival capsule and The Hollister Collection at Target, a dorm and home partnership launched June 2026. Hollister now drives most of A&F's growth.
- Founded
- 2000
- Origin
- New Albany, United States
- Made in
- Asia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Urban prep / Ivy, Y2K, Streetwear