78% matchBeach Riot
Bold-print swim and beachwear, California poolside palette
What changes: Swim/activewear focus rather than full resort ready-to-wear
Brand profile
Emma Mulholland on Holiday
Australian label from designer Emma Mulholland making colour-saturated, vacation-inspired resortwear, from crochet knits and pleated trousers to unisex organic-cotton denim.
SydneyOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like Emma Mulholland on Holiday like Beach Riot, Vintage Havana, Juicy Couture →
What to know about Emma Mulholland on Holiday
A holiday theme runs everything
Emma Mulholland rebuilt her namesake line in 2017 around vacation dressing, so resort motifs, saturated colour, crochet and towelling drive the whole range rather than one capsule.
Y2K resortwear, not quiet basics
Expect knit polos, pleated Kokomo trousers, mesh and jersey tops, swimwear and beach accessories, usually carrying the brand's smiley-flower logo.
Denim arrived late and unisex
The 2022 Carpe Diem capsule was its first denim: organic cotton, light wash, cut from the existing Kokomo and Vacation pant shapes and made to be worn by anyone.
How Emma Mulholland on Holiday fits
Overall fit
slightly large
Shoppers generally describe the range as relaxed and vintage-resort in proportion, with tops sitting boxy and bottoms cut wide and high-waisted, so most people find their normal size works but reads oversized rather than fitted.
Tip: Take your usual size for the intended relaxed look, or size down one if you want tops less boxy and trousers less voluminous.
Low confidence · based on 3 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed knit polos and camp-style shirts with an easy, open body | Order your normal size; the cut is meant to hang loose rather than fitted. |
| Trousers & pants | slightly large | high-waisted, pleated and full through the hip and thigh | Take your usual size and expect a roomy, drapey leg; consider sizing down if you dislike extra volume at the waist. |
| Jeans & denim | slightly large | unisex, relaxed straight to wide leg | Choose your normal waist size, but check the unisex conversion and be prepared to shorten the leg. |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest with dropped or roomy shoulders | Stick with your usual size for the intended boxy look, or size down if you prefer a closer fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Emma Mulholland on Holiday
78% match
73% matchVintage Havana
Washed-out vintage resortwear at a lower price point
What changes: Softer faded palette, less designer-led and cheaper
67% matchJuicy Couture
Y2K nostalgia in unapologetically loud leisure sets
What changes: Velour tracksuit lounge rather than holiday knits and swim
63% matchEmma Mulholland on Holiday fit questions
Does Emma Mulholland on Holiday run big or small?
Emma Mulholland on Holiday fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want tops less boxy and trousers less voluminous. Shoppers generally describe the range as relaxed and vintage-resort in proportion, with tops sitting boxy and bottoms cut wide and high-waisted, so most people find their normal size works but reads oversized rather than fitted.
How does Emma Mulholland on Holiday fit?
Shoppers generally describe the range as relaxed and vintage-resort in proportion, with tops sitting boxy and bottoms cut wide and high-waisted, so most people find their normal size works but reads oversized rather than fitted. Overall shape: relaxed, retro-inspired cuts with boxy tops and roomy, high-waisted bottoms.
How do Emma Mulholland on Holiday shirts & overshirts fit?
Emma Mulholland on Holiday shirts & overshirts fits slightly large. Order your normal size; the cut is meant to hang loose rather than fitted. Shape: relaxed knit polos and camp-style shirts with an easy, open body.
How do Emma Mulholland on Holiday trousers & pants fit?
Emma Mulholland on Holiday trousers & pants fits slightly large. Take your usual size and expect a roomy, drapey leg; consider sizing down if you dislike extra volume at the waist. Shape: high-waisted, pleated and full through the hip and thigh.
How do Emma Mulholland on Holiday jeans & denim fit?
Emma Mulholland on Holiday jeans & denim fits slightly large. Choose your normal waist size, but check the unisex conversion and be prepared to shorten the leg. Shape: unisex, relaxed straight to wide leg.
Brand facts
Emma Mulholland on Holiday (EMOH) is an Australian label run by Sydney designer Emma Mulholland, who reframed her earlier namesake line around a vacation theme. Collections use saturated colour, retro resort motifs, crochet and towelling, and a smiley-flower logo across knit polos, pleated Kokomo trousers, mesh and jersey tops, swimwear and beach accessories. In 2022 the brand added Carpe Diem, its first unisex denim capsule in organic cotton, reworking its Kokomo and Vacation pants in a light wash. It sells direct online plus independent stockists.
- Founded
- 2017
- Origin
- Sydney, Australia
- Made in
- Asia
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Y2K, Streetwear, Athleisure / Sportswear