Emma Mulholland on Holiday
Emma Mulholland on Holiday (EMOH) is an Australian label run by Sydney designer Emma Mulholland, who reframed her earlier namesake line around a vacation theme. Collections use saturated colour, retro resort motifs, crochet and towelling, and a smiley-flower logo across knit polos, pleated Kokomo trousers, mesh and jersey tops, swimwear and beach accessories. In 2022 the brand added Carpe Diem, its first unisex denim capsule in organic cotton, reworking its Kokomo and Vacation pants in a light wash. It sells direct online plus independent stockists.
We don't have ranked alternatives for Emma Mulholland on Holiday yet — browse the directory →
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | slightly large | relaxed knit polos and camp-style shirts with an easy, open body | regular, designed to sit at the hip | Order your normal size; the cut is meant to hang loose rather than fitted. | low |
| Trousers & pants | slightly large | high-waisted, pleated and full through the hip and thigh | long — often needs hemming on shorter frames | Take your usual size and expect a roomy, drapey leg; consider sizing down if you dislike extra volume at the waist. | low |
| Jeans & denim | slightly large | unisex, relaxed straight to wide leg | long inseam typical of the unisex cut | Choose your normal waist size, but check the unisex conversion and be prepared to shorten the leg. | low |
| T-shirts & graphic tees | slightly large | boxy, wide through the chest with dropped or roomy shoulders | regular to slightly cropped in the body | Stick with your usual size for the intended boxy look, or size down if you prefer a closer fit. | low |
Does Emma Mulholland on Holiday run big or small?
Emma Mulholland on Holiday fits slightly large. Take your usual size for the intended relaxed look, or size down one if you want tops less boxy and trousers less voluminous. Shoppers generally describe the range as relaxed and vintage-resort in proportion, with tops sitting boxy and bottoms cut wide and high-waisted, so most people find their normal size works but reads oversized rather than fitted.
How does Emma Mulholland on Holiday fit?
Shoppers generally describe the range as relaxed and vintage-resort in proportion, with tops sitting boxy and bottoms cut wide and high-waisted, so most people find their normal size works but reads oversized rather than fitted. Overall shape: relaxed, retro-inspired cuts with boxy tops and roomy, high-waisted bottoms.
How do Emma Mulholland on Holiday shirts & overshirts fit?
Emma Mulholland on Holiday shirts & overshirts fits slightly large. Order your normal size; the cut is meant to hang loose rather than fitted. Shape: relaxed knit polos and camp-style shirts with an easy, open body.
How do Emma Mulholland on Holiday trousers & pants fit?
Emma Mulholland on Holiday trousers & pants fits slightly large. Take your usual size and expect a roomy, drapey leg; consider sizing down if you dislike extra volume at the waist. Shape: high-waisted, pleated and full through the hip and thigh.
How do Emma Mulholland on Holiday jeans & denim fit?
Emma Mulholland on Holiday jeans & denim fits slightly large. Choose your normal waist size, but check the unisex conversion and be prepared to shorten the leg. Shape: unisex, relaxed straight to wide leg.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
Not sure what size to buy?
Paste a Emma Mulholland on Holiday listing's measurements and compare them to something you already own.
Check fit with Emma Mulholland on HolidayBought Emma Mulholland on Holiday? Share how it fit