88% matchMytheresa
Same designer e-tail model, deeper menswear edit
What changes: Munich-based, more commercial breadth and fewer LVMH exclusives
Brand profile
24S
24S is LVMH's Paris-based multi-brand luxury e-commerce retailer, selling designer fashion, accessories and beauty including Louis Vuitton, Dior and Celine.
ParisOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
4 brands like 24S like Mytheresa, LuisaViaRoma, Net-a-Porter →
What to know about 24S
A retailer, not a label
24S is LVMH's multi-brand e-commerce site, the online counterpart to Le Bon Marché, selling hundreds of labels rather than making its own clothes.
Rare access to LVMH houses
It is one of the few outside retailers stocking Louis Vuitton, Dior, Celine and Fendi, alongside ready-to-wear, shoes, bags and beauty from other brands.
Paris shipping, uncertain footing
Orders ship from Paris with editorial styling edits framing the assortment, but LVMH has called the site loss-making and its third-party marketplace was reported closed in 2025.
If you like 24S
88% match
80% matchLuisaViaRoma
Italian counterpart with bolder, sneaker-heavy mix
What changes: Florence buying, more streetwear and discounting
76% matchNet-a-Porter
Editorial luxury e-tail, womenswear-led
What changes: Little menswear since Mr Porter split
72% matchThe Webster
Boutique-led curation with a designer eye
What changes: US brick-and-mortar footprint, smaller assortment
Brand facts
24S is LVMH's Paris-based multi-brand luxury e-commerce site, launched in June 2017 as 24 Sèvres, the online counterpart to the group's Le Bon Marché store. It stocks women's and men's ready-to-wear, shoes, bags and beauty from hundreds of labels, and is one of the few outside retailers carrying Louis Vuitton, Dior, Celine and Fendi. Editorial styling edits and Paris-shipped orders define the format. LVMH has called the site loss-making, and trade press reported in July 2025 that its third-party marketplace was closed.
- Founded
- 2017
- Origin
- Paris, France
- Made in
- Italy, France
- Price
- $$$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary, Streetwear