Brand profile

Net-a-Porter

Luxury womenswear e-tailer founded in London in 2000, now owned by LuxExperience (formerly Mytheresa) after Richemont sold Yoox Net-a-Porter in April 2025.

LondonOrigin
WomenswearFocus
Quiet luxuryStyle
$$$$$Price

21 brands like Net-a-Porter like Mytheresa, MATCHESFASHION, Harvey Nichols →

The landing page for the Net-a-Porter Website (April, 2023)

What to know about Net-a-Porter

A retailer, not a label

Everything here comes from hundreds of outside designer houses across ready-to-wear, shoes, bags, jewellery and beauty, with in-house editorial and personal styling attached.

Womenswear only; Mr Porter is men's

The buy is women's luxury; the same group runs Mr Porter for menswear, plus Mytheresa, with Yoox and The Outnet handling off-price separately.

Bags and shoes lead the assortment

Founded in London in 2000 by Natalie Massenet, it sits at the top price tier and is best known for accessories spanning quiet-luxury, minimalist and avant-garde labels.

Known forBags & backpacksFootwear
The landing page for the Mytheresa Website (April, 2023)94% match

Mytheresa

$$$$$Designer shoppingMunich, Germany

Now the same owner's flagship luxury e-tail sibling

What changes: Broader men's and kids' assortment, less editorial voice

Brand facts

Net-a-Porter sells women's luxury ready-to-wear, shoes, bags, jewellery and beauty from hundreds of designer labels, pairing e-commerce with in-house editorial and personal styling. Founded in 2000 by Natalie Massenet in London, it became part of Richemont's Yoox Net-a-Porter group. Richemont sold YNAP to Mytheresa in a deal completed on 23 April 2025; the buyer renamed itself LuxExperience B.V., trades on the NYSE as LUXE, and Richemont retains a 33% stake. Net-a-Porter operates alongside Mr Porter and Mytheresa, while Yoox and The Outnet sit in a separate off-price division.

Founded
2000
Origin
London, United Kingdom
Made in
Global Sourcing
Price
$$$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary, Avant-garde

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