94% matchMytheresa
Now the same owner's flagship luxury e-tail sibling
What changes: Broader men's and kids' assortment, less editorial voice
Brand profile
Luxury womenswear e-tailer founded in London in 2000, now owned by LuxExperience (formerly Mytheresa) after Richemont sold Yoox Net-a-Porter in April 2025.
21 brands like Net-a-Porter like Mytheresa, MATCHESFASHION, Harvey Nichols →

Everything here comes from hundreds of outside designer houses across ready-to-wear, shoes, bags, jewellery and beauty, with in-house editorial and personal styling attached.
The buy is women's luxury; the same group runs Mr Porter for menswear, plus Mytheresa, with Yoox and The Outnet handling off-price separately.
Founded in London in 2000 by Natalie Massenet, it sits at the top price tier and is best known for accessories spanning quiet-luxury, minimalist and avant-garde labels.
94% matchNow the same owner's flagship luxury e-tail sibling
What changes: Broader men's and kids' assortment, less editorial voice
84% matchLondon rival with edgier, more designer-led curation
What changes: Ceased trading in 2024
72% matchSame designer mix, in a physical Knightsbridge setting
What changes: Department store with beauty, food and dining focus
Net-a-Porter sells women's luxury ready-to-wear, shoes, bags, jewellery and beauty from hundreds of designer labels, pairing e-commerce with in-house editorial and personal styling. Founded in 2000 by Natalie Massenet in London, it became part of Richemont's Yoox Net-a-Porter group. Richemont sold YNAP to Mytheresa in a deal completed on 23 April 2025; the buyer renamed itself LuxExperience B.V., trades on the NYSE as LUXE, and Richemont retains a 33% stake. Net-a-Porter operates alongside Mr Porter and Mytheresa, while Yoox and The Outnet sit in a separate off-price division.