Brand profile

LuisaViaRoma

Florence multibrand luxury retailer founded in 1930, now passing to an Italian investor consortium led by Paolo Corinaldesi after a court-supervised restructuring.

FlorenceOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price

3 brands like LuisaViaRoma like 24S, Harvey Nichols, Gucci →

The landing page for the LuisaViaRoma Website (April, 2023)

What to know about LuisaViaRoma

A retailer, not a label

LuisaViaRoma sells other designers' ready-to-wear, sneakers and bags, plus its own exclusive capsules and the LVRSustainable edit, rather than an in-house collection.

Florence shop that went online early

Opened by Luisa Jaquin on Via Roma in 1930, it was pushed into luxury e-commerce by her grandson Andrea Panconesi while keeping stores in Florence, Prato and Forte dei Marmi.

Under new ownership after losses

Mounting losses led to a court-supervised creditors' arrangement in March 2026, and an Italian consortium led by Paolo Corinaldesi leased the business ahead of a 2026 acquisition.

Known forSneakersBags & backpacks

If you like LuisaViaRoma

The landing page for the 24s Website (April, 2023)88% match

24S

$$$$$Designer e-commerceParis, France

LVMH-backed rival for the same designer e-comm basket

What changes: Pure online, no physical stores or in-house capsules

Brand facts

LuisaViaRoma is a Florence-based multibrand luxury retailer, opened in 1930 by Luisa Jaquin on Via Roma and built into an early online luxury player by her grandson Andrea Panconesi. It sells designer ready-to-wear, sneakers and accessories, exclusive capsules and the LVRSustainable edit, alongside stores in Florence, Prato and Forte dei Marmi. After mounting losses it entered a court-supervised creditors' arrangement in March 2026; in July 2026 an Italian investor consortium led by Paolo Corinaldesi (newco LVR Srl, holding Ato SpA, backers including the Marzotto family) leased the business, with acquisition closing later in 2026. Its New York store is shut; CEO Tommaso Maria Andorlini remains.

Founded
1930
Origin
Florence, Italy
Made in
Italy, France, Portugal
Price
$$$$
Focus
Unisex
Facts checked
September 2026
Styles
Quiet luxury, Minimalist / Contemporary, Streetwear

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