A Day's March

A Day's March is a Stockholm label making clean-cut wardrobe staples at accessible prices: oxford and linen shirts, merino and lambswool knitwear, chinos, unstructured suiting separates and light outerwear in muted, functionalist palettes. Founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus, it began as menswear and has since added womenswear. The brand operates its own stores in Stockholm, Gothenburg, Copenhagen, Oslo and London, and opened a New York flagship in June 2024. It also publishes a Journal and runs artist and institutional collaborations.