88% matchNN07
Relaxed Danish minimalism, same fabric-led staples
What changes: Slightly higher prices and looser, more fashion-led fits
Brand profile
A Day's March
Swedish label making clean-cut, functional wardrobe staples for men and women at mid-market prices, with stores across Scandinavia, London and New York.
StockholmOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like A Day's March like NN07, Filippa K, Selected Homme →
What to know about A Day's March
Muted staples, not statement pieces
The range sticks to oxford and linen shirts, chinos, unstructured suiting separates and light outerwear in restrained, functionalist colours meant to combine rather than stand out.
Knitwear and shirting carry the brand
Merino and lambswool sweaters and shirts are what it is known for, and they anchor a mid-price wardrobe built around repeat-buy basics rather than seasonal fashion.
Own stores across five countries
Since 2014 the Stockholm label has opened its own shops in Stockholm, Gothenburg, Copenhagen, Oslo and London, plus a New York flagship in June 2024, and added womenswear.
How A Day's March fits
Overall fit
true to size
Most shoppers find A Day's March fits true to size with a trim, contemporary European silhouette that reads slightly slim on broader builds.
Tip: Order your usual size for most items, but size up if you want a roomier fit or prefer layering under knitwear.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | regular to slightly slim | Take your normal size; the oxford shirts are trim but not tight, so size up if you prefer a fuller cut. |
| Trousers & pants | true to size | tapered chino/trouser cut | Stick to your usual waist; the chinos run relatively slim through the leg with a moderate taper. |
| Jackets | slightly small | unstructured, lean cut | Consider sizing up if you plan to layer knitwear underneath, as the outerwear is cut close. |
| T-shirts & graphic tees | true to size | regular | Order your normal size; tees have a clean regular fit. |
| Hoodies & sweatshirts | true to size | regular | Take your usual size for a standard, non-oversized fit. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like A Day's March
88% match
82% matchFilippa K
Older Stockholm minimalist, more design-led
What changes: Pricier, more womenswear-weighted and austere
78% matchSelected Homme
Cheaper Danish take on the same clean staples
What changes: High-street distribution, lower fabric quality
74% matchClub Monaco
North American version of clean wardrobe basics
What changes: More preppy/urban styling, less functionalist palette
A Day's March fit questions
Does A Day's March run big or small?
A Day's March fits true to size. Order your usual size for most items, but size up if you want a roomier fit or prefer layering under knitwear. Most shoppers find A Day's March fits true to size with a trim, contemporary European silhouette that reads slightly slim on broader builds.
How does A Day's March fit?
Most shoppers find A Day's March fits true to size with a trim, contemporary European silhouette that reads slightly slim on broader builds. Overall shape: clean regular-to-slim Scandinavian cut.
How do A Day's March shirts & overshirts fit?
A Day's March shirts & overshirts fits true to size. Take your normal size; the oxford shirts are trim but not tight, so size up if you prefer a fuller cut. Shape: regular to slightly slim.
How do A Day's March trousers & pants fit?
A Day's March trousers & pants fits true to size. Stick to your usual waist; the chinos run relatively slim through the leg with a moderate taper. Shape: tapered chino/trouser cut.
How do A Day's March jackets fit?
A Day's March jackets fits slightly small. Consider sizing up if you plan to layer knitwear underneath, as the outerwear is cut close. Shape: unstructured, lean cut.
Brand facts
A Day's March is a Stockholm label making clean-cut wardrobe staples at accessible prices: oxford and linen shirts, merino and lambswool knitwear, chinos, unstructured suiting separates and light outerwear in muted, functionalist palettes. Founded in 2014 by Marcus Gårdö, Pelle Lundquist and Stefan Pagréus, it began as menswear and has since added womenswear. The brand operates its own stores in Stockholm, Gothenburg, Copenhagen, Oslo and London, and opened a New York flagship in June 2024. It also publishes a Journal and runs artist and institutional collaborations.
- Founded
- 2014
- Origin
- Stockholm, Sweden
- Made in
- Portugal, Italy, Lithuania
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Quiet luxury