Brand profile

À La Garçonne

São Paulo label recutting vintage garments and leftover fabric into contemporary tailoring, now designed by co-founder Fábio Souza after Alexandre Herchcovitch's exit.

São PauloOrigin
UnisexFocus
Avant-gardeStyle
$$$$Price

4 brands like À La Garçonne like OUAT, Rokh, stein →

A woman wearing À La Garçonne sau paulo parka pintura a mão

What to know about À La Garçonne

Every garment starts as something else

Second-hand clothing and leftover fabric are recut into tailoring, jersey and printed shirting, so pieces are limited by whatever material comes in.

Herchcovitch shaped it, then handed off

Alexandre Herchcovitch designed the collections from 2016 after leaving his own label; co-founder Fábio Souza now handles design, most recently in all black and white.

Stores sell clothes with vintage furniture

The Barra Funda shop pairs the collections with second-hand furniture, alongside a more conventional retail unit at Shopping Iguatemi in São Paulo.

Known forShirts & overshirtsTailoring

If you like À La Garçonne

A man wearing a OUAT gray work shirt84% match

OUAT

$$$$$Reworked vintageTokyo, Japan

Vintage-archive reworking, unisex, dealer's eye

What changes: Japanese workwear/sportswear source material rather than tailoring

A woman wearing Rokh black cross knitted maxi dress77% match

Rokh

$$$$Deconstructed tailoringLondon, United Kingdom

Deconstructed, spliced tailoring from familiar garments

What changes: Runway womenswear at higher price, no upcycled sourcing

A person wearing a black and khaki deconstructed belted stein trench coat with black leather boots72% match

stein

$$$Genderless minimalTokyo, Japan

Genderless minimal tailoring in unusual fabrics

What changes: Fabric-development led rather than salvage-led

Brand facts

À La Garçonne is a São Paulo label built on upcycling: second-hand garments and leftover fabrics are recut into tailoring, jersey, printed shirting and accessories, sold beside vintage furniture in its Barra Funda store and a unit at Shopping Iguatemi. Alexandre Herchcovitch designed the collections from 2016, after leaving his eponymous label, until co-founder Fábio Souza took over as the brand's designer. Souza's São Paulo Fashion Week N58 show was entirely black and white, with a rope print as the main link to the label's reworked-vintage past.

Founded
2009
Origin
São Paulo, Brazil
Made in
Brazil
Price
$$$$
Focus
Unisex
Facts checked
August 2026
Styles
Avant-garde, Minimalist / Contemporary, Quiet luxury

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