Adam Mar

Adam Mar is a men's coastal and outdoor lifestyle label founded by Adam Marc Gittleman, a former Ralph Lauren global sourcing and manufacturing employee who left corporate menswear to build his namesake line. The range centers on fabric-led basics: washed and printed short-sleeve shirts, snap-button oxfords, French terry sweats, hoodies and corduroy board shorts, priced roughly $85–$160. The brand runs a flagship surf shop at 54 South Erie Avenue in Montauk, New York, opened in 2017, stocking its own collection plus surfboards, wetsuits and a curated selection of like-minded surf brands.