84% matchSalvage Public
Surf-shop wovens and UPF sun layers, island-side
What changes: More technical sun-protection focus, less heritage-prep DNA
Brand profile
Adam Mar
Montauk-based men's coastal lifestyle label from ex-Ralph Lauren designer Adam Marc Gittleman, pairing fabric-led basics with a curated surf shop.
MontaukOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Adam Mar like Salvage Public, Vineyard Vines, Southern Tide →
What to know about Adam Mar
Built by a Ralph Lauren sourcing insider
Founder Adam Marc Gittleman worked in global sourcing and manufacturing at Ralph Lauren before starting the line in 2016, and the range reflects that fabric-first bias.
Coastal basics, roughly $85 to $160
The core is washed and printed short-sleeve shirts, snap-button oxfords, French terry sweats, hoodies and corduroy board shorts rather than statement pieces.
The shop is a surf shop
Its Montauk flagship on South Erie Avenue, open since 2017, sells surfboards, wetsuits and other surf labels alongside the brand's own clothing.
If you like Adam Mar
84% match
74% matchVineyard Vines
Louder logo-driven take on East Coast coastal prep
What changes: Big mall-scale brand with whale branding, not fabric-led basics
73% matchSouthern Tide
Southern coastal prep built around the polo
What changes: Corporate-owned, broader golf/prep range and more logo
70% matchSolid & Striped
Beach-town staple narrowed to vintage-cut swim
What changes: Swim specialist rather than full casual wardrobe
Brand facts
Adam Mar is a men's coastal and outdoor lifestyle label founded by Adam Marc Gittleman, a former Ralph Lauren global sourcing and manufacturing employee who left corporate menswear to build his namesake line. The range centers on fabric-led basics: washed and printed short-sleeve shirts, snap-button oxfords, French terry sweats, hoodies and corduroy board shorts, priced roughly $85–$160. The brand runs a flagship surf shop at 54 South Erie Avenue in Montauk, New York, opened in 2017, stocking its own collection plus surfboards, wetsuits and a curated selection of like-minded surf brands.
- Founded
- 2016
- Origin
- Montauk, United States
- Made in
- USA
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy, Athleisure / Sportswear