Brand profile

Salvage Public

Honolulu-based sportswear brand making surf-informed men's and women's apparel, aloha wovens and UPF sun-protective pieces designed in Hawai'i.

HonoluluOrigin

UnisexFocus

Minimalist / ContemporaryStyle

$$Price

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What to know about Salvage Public

Island sportswear, not resort costume

Founded in 2013 in Honolulu, the line runs graphic tees, aloha and camp-collar wovens, track pants and outerwear, with Hawaiian quilt motifs recurring across prints.

Shorts built for water

Liner-less nylon shorts anchor the range, backed by the Kolepa and SunWave UPF 50+ lines, so sun and swim function sit inside the everyday clothing.

Japan buys it seriously

Beyond its Honolulu stores, including South Shore Market at Ward Village, it wholesales widely in Japan through Beams, United Arrows and Journal Standard.

Known forShirts & overshirtsShorts

StyleMinimalist / Contemporary Athleisure / Sportswear Urban prep / Ivy

If you like Salvage Public

78% match

Vuori

$$Surf activewearEncinitas, United States

Surf-rooted technical knits, same coastal ease

What changes: Activewear knits rather than aloha wovens and prints

Shop Vuori 16 brands like Vuori →

74% match

Tommy Bahama

$$Aloha shirtsSeattle, United States

Tropical camp shirts for an older resort shopper

What changes: Silk/linen resortwear, no performance UPF or surf edge

Shop Tommy Bahama 19 brands like Tommy Bahama →

72% match

Adam Mar

$$Coastal shirtingMontauk, United States

East Coast answer to island-print sportswear

What changes: Ralph Lauren-ish coastal polish, smaller range

Shop Adam Mar

66% match

Solid & Striped

$$$Swim trunksNew York City, United States

Beach wardrobe built around minimal trunks

What changes: Swim-led and print-light versus graphic Hawaiian motifs

Shop Solid & Striped

Brand facts

Salvage Public is a Honolulu sportswear label founded in 2013 by Joseph Serrao, Noah Serrao and Nāpali Souza, designing men's and women's clothing rooted in Hawaiian surf and island culture. The range covers graphic tees, aloha and camp-collar wovens, liner-less nylon shorts, track pants, outerwear, hats, blankets and pareo, plus the Kolepa and SunWave UPF 50+ performance lines. Hawaiian quilt motifs recur across prints. It operates retail in Honolulu, including South Shore Market at Ward Village, and wholesales widely in Japan through Beams, United Arrows and Journal Standard.

Founded: 2013
Origin: Honolulu, United States
Made in: Asia
Price: $$
Focus: Unisex
Facts checked: August 2026
Styles: Minimalist / Contemporary, Athleisure / Sportswear, Urban prep / Ivy

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