84% matchRhoback
Printed performance polos and quarter-zips, younger energy
What changes: Activewear-first, no swim or sport shirt breadth
Brand profile
Southern Tide
Greenville, South Carolina coastal-preppy label known for its Skipjack polo, owned by Oxford Industries since 2016.
GreenvilleOrigin
UnisexFocus
Urban prep / IvyStyle
$$$Price
4 brands like Southern Tide like Rhoback, Adam Mar, Mizzen+Main →
What to know about Southern Tide
Southern Tide makes coastal-preppy sportswear from Greenville, South Carolina, built around its Skipjack fish logo and the original Skipjack polo, first shipped in 2007 by founder Allen Stephenson. The line spans performance and pique polos, sport shirts, chino shorts, swim trunks, quarter-zips, outerwear and accessories, plus women's and kids' collections, sold through department and specialty retailers, signature stores and its own site. Oxford Industries bought the brand for $85 million in 2016 and reports it in its emerging brands group with Duck Head and The Beaufort Bonnet Company.
How Southern Tide fits
Overall fit
true to size
Most shoppers find Southern Tide runs true to size with a relaxed, classic-prep cut that isn't overly slim.
Tip: Order your usual size for a classic fit; size down only if you want a trimmer look.
Medium confidence · based on 8 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Shirts & overshirts | true to size | classic, slightly roomy | Take your normal size; consider sizing down or the trim/intercoastal option if you prefer a slimmer fit. |
| T-shirts & graphic tees | true to size | regular | Order your usual size for a standard fit. |
| Trousers & pants | true to size | classic chino cut | Buy your normal waist; the chino and short cuts are classic rather than skinny. |
| Jackets | true to size | regular | Take your normal size, allowing room for a layer underneath. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Southern Tide
84% match
79% matchAdam Mar
Coastal lifestyle staples with East Coast beach-town roots
What changes: Much smaller, more design-led and pricier
76% matchMizzen+Main
Stretch-fabric shirting for the golf-to-dinner crowd
What changes: Dressier work-oriented shirts, less nautical prep
71% matchSalvage Public
Surf-side take on the same polos, wovens and sun shirts
What changes: Hawaiian print sensibility over Southern prep
Southern Tide fit questions
Does Southern Tide run big or small?
Southern Tide fits true to size. Order your usual size for a classic fit; size down only if you want a trimmer look. Most shoppers find Southern Tide runs true to size with a relaxed, classic-prep cut that isn't overly slim.
How does Southern Tide fit?
Most shoppers find Southern Tide runs true to size with a relaxed, classic-prep cut that isn't overly slim. Overall shape: regular to classic.
How do Southern Tide shirts & overshirts fit?
Southern Tide shirts & overshirts fits true to size. Take your normal size; consider sizing down or the trim/intercoastal option if you prefer a slimmer fit. Shape: classic, slightly roomy.
How do Southern Tide t-shirts & graphic tees fit?
Southern Tide t-shirts & graphic tees fits true to size. Order your usual size for a standard fit. Shape: regular.
How do Southern Tide trousers & pants fit?
Southern Tide trousers & pants fits true to size. Buy your normal waist; the chino and short cuts are classic rather than skinny. Shape: classic chino cut.
Brand facts
- Founded
- 2006
- Origin
- Greenville, United States
- Made in
- Asia, USA
- Price
- $$$
- Focus
- Unisex
- Styles
- Urban prep / Ivy, Athleisure / Sportswear, Minimalist / Contemporary