AERE

AERE is an in-house label of Australian e-tailer THE ICONIC, part of Luxembourg-listed Global Fashion Group, launched in 2019 as the group's first own brand built entirely around lower-impact fabrics. It sells menswear and womenswear exclusively through THE ICONIC: linen shirting, A-line and column dresses, cropped tops, belted shorts, relaxed trousers and linen-blend outerwear in neutral and sun-bleached tones. The range began as all-linen and expanded into organic cotton, hemp, recycled polyester and Tencel, aimed at pared-back capsule wardrobes rather than seasonal trends.