84% matchNN07
Linen and organic-cotton relaxed staples, Nordic edge
What changes: Higher price, deeper menswear range and outerwear focus
Brand profile
AERE
AERE is THE ICONIC's Sydney-based in-house label, launched in 2019, making pared-back linen and organic-cotton basics for men and women.
SydneyOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
What to know about AERE
A retailer's own label, sold nowhere else
AERE is THE ICONIC's in-house brand, launched in 2019 under Global Fashion Group, and its clothes are only available through that one Australian site.
Built around lower-impact fabrics first
The line started entirely in linen and grew into organic cotton, hemp, Tencel and recycled polyester — the material brief came before the design brief.
Linen shirting at high-street prices
Expect relaxed linen shirts, knitwear, easy trousers and belted shorts in neutral, sun-bleached tones, priced well below the quiet-luxury labels it resembles.
If you like AERE
84% match
80% matchJack+Jack
Same Sydney pared-back staples, natural-fibre focus
What changes: Pricier, knit-led in cashmere and merino
76% matchPoetry clothing
Muted natural-fabric linens with a slower, softer edge
What changes: Womenswear only, older-skewing UK price point
74% matchToast Clothing
Slow-fashion natural fibres in the same neutral palette
What changes: Higher price, craft/homeware breadth
Brand facts
AERE is an in-house label of Australian e-tailer THE ICONIC, part of Luxembourg-listed Global Fashion Group, launched in 2019 as the group's first own brand built entirely around lower-impact fabrics. It sells menswear and womenswear exclusively through THE ICONIC: linen shirting, A-line and column dresses, cropped tops, belted shorts, relaxed trousers and linen-blend outerwear in neutral and sun-bleached tones. The range began as all-linen and expanded into organic cotton, hemp, recycled polyester and Tencel, aimed at pared-back capsule wardrobes rather than seasonal trends.
- Founded
- 2019
- Origin
- Sydney, Australia
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury