92% matchToast Clothing
Same natural-fibre slow fashion, plus homeware
What changes: Broader lifestyle range and slightly higher prices
Brand profile
Poetry clothing
London womenswear label making relaxed, muted-palette staples almost entirely from natural fabrics like linen, hemp, alpaca and cashmere.
LondonOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Poetry clothing like Toast Clothing, Margaret Howell, Alex Crane →
What to know about Poetry clothing
Almost entirely natural fibres
The brand says over 99% of its fabrics are natural — hemp, organic cotton, linen, silk, alpaca, wool and cashmere — with longevity pitched over seasonal turnover.
Loose cuts, muted palette
The range is womenswear built on pared-back staples: linen shirts and dresses, wide-leg trousers and knitwear, mostly in neutrals.
Founder-led since 1998
Luke Dashper founded the London label in 1998 and still runs it as CEO and creative director; it sells direct online plus boutiques in London, New York and Boston.
If you like Poetry clothing
92% match
84% matchMargaret Howell
Sharper British shirting in the same muted register
What changes: More tailored and design-led, higher price point
74% matchAlex Crane
Breezy linen-only focus, warmer coastal palette
What changes: Narrow linen assortment, unisex/menswear lean
68% matchBrand facts
Poetry is a London-based womenswear label founded and still led by Luke Dashper as CEO and creative director. It builds pared-back, loose-fitting wardrobe staples — linen shirts and dresses, wide-leg trousers, alpaca, wool and cashmere knitwear — in a muted, largely neutral palette. The brand states that over 99% of its fabrics are natural fibres including hemp, organic cotton, linen, silk and cashmere, and positions itself around slow fashion and longevity rather than seasonal trends. Sold direct online and through boutiques in London and New York, with a Boston store on Newbury Street opening as part of continued US expansion.
- Founded
- 1998
- Origin
- London, United Kingdom
- Made in
- India, China, Portugal, Turkey
- Price
- $$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Workwear / Heritage