Poetry​ clothing

Poetry is a London-based womenswear label founded and still led by Luke Dashper as CEO and creative director. It builds pared-back, loose-fitting wardrobe staples — linen shirts and dresses, wide-leg trousers, alpaca, wool and cashmere knitwear — in a muted, largely neutral palette. The brand states that over 99% of its fabrics are natural fibres including hemp, organic cotton, linen, silk and cashmere, and positions itself around slow fashion and longevity rather than seasonal trends. Sold direct online and through boutiques in London and New York, with a Boston store on Newbury Street opening as part of continued US expansion.