AERON

AERON is a Budapest womenswear label founded in 2012 by designer Eszter Áron, who remains creative director, with production centred in and around the Hungarian capital. In 2022 the brand, part of Hungary's Vanguards Group, repositioned as a responsible luxury knitwear house, introducing an A-shaped logo, mimosa-yellow signature colour and higher price points. Knitwear anchors the range alongside tailoring, dresses, outerwear and leather accessories in a restrained, tonal palette. It showed at Copenhagen Fashion Week, opened a Budapest flagship, and sells through SSENSE and other multibrand retailers.