discoWe compared 18 brands similar to nanushka on fit, price and aesthetic — 11 cheaper and 1 more premium, led by Auralee and A.P.C..
If you're drawn to Nanushka's distinctive blend of contemporary elegance and luxury, you'll likely appreciate brands like Auralee, A.P.C., and CMMN SWDN. These labels embody similar values of high-quality craftsmanship and modern aesthetics while offering their unique twists on style. Whether you're searching for timeless pieces or a minimalist wardrobe, exploring brands like Nanushka opens up a world of sophisticated clothing that aligns with your taste.
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
Why it's similar. Auralee shares a contemporary style and a focus on luxurious fabrics similar to Nanushka.
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. A.P.C. and Nanushka both emphasize contemporary fashion with a minimalist aesthetic.
London label founded in 2010 by Nick Wakeman, making minimal, modular menswear and womenswear focused on volume, neutral tones and Japanese fabrics.
Why it's similar. Shares similar style, silhouette, and focus on luxury fabrics with sustainability. Palette and cultural positioning are also aligned.
What changes. Cooler, more architectural and less sensual
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Why it's similar. CMMN SWDN aligns with Nanushka through its contemporary style and premium materials.
Tokyo menswear label founded in 2011 by Keijiro Komori, making fabric-led everyday clothing in wide, relaxed silhouettes.
Why it's similar. Similar relaxed and tailored silhouettes with an emphasis on luxury and sustainable materials. Very high price segment aligns with Nanushka.
Portland-based Mexican-American workwear label making made-to-order jackets and trousers from handwoven Oaxacan and Chiapan artisan textiles.
Why it's similar. Aligned in style, silhouette, and use of luxury, sustainable materials. Cultural positioning has a contemporary edge akin to Nanushka.
Paris contemporary label under SMCP, known for Parisian-rock tailoring, tweed jackets, slip dresses and leather at accessible-luxury prices.
Why it's similar. Similar style and materials, with high-quality fabrics and emphasis on relaxed, tailored silhouettes. Both are contemporary and sophisticated.
What changes. More trend-led, lower price point
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Acne Studios shares a contemporary style and premium quality similar to Nanushka.
What changes. More graphic and youth-driven
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Independent Wuhan label by Liang Dong making modular, utility-driven menswear, with collaborations including UGG, Puma, Vans and Gap.
Stockholm-based fashion house founded in 1903, known for Scandinavian ready-to-wear tailoring and pared-back menswear and womenswear.
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
What changes. Colder minimalism, luxury pricing
Paris house by Christophe Lemaire and Sarah-Linh Tran, known for minimal, modular tailoring, relaxed androgynous silhouettes and curved leather bags.
What changes. French minimalism, no vegan-leather focus
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
New York menswear label founded in 2016 by Emily Adams Bode Aujla, built on antique textiles and hand-embellished, often one-of-a-kind garments.
Tokyo label by Kiichiro Asakawa making genderless, minimal tailoring and wardrobe staples in unusual Japanese fabrics with quietly deconstructed silhouettes.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
Accessories, eyewear and adjacent labels with the same sensibility as nanushka — a complement, not a substitute for the clothing.
Paris leather goods house making full-grain totes, shoulder bags and pouches in Italy, sold direct under a "new luxury" pricing model.
Why it's similar. Fleuron makes full-grain totes and shoulder bags in the Italian workshops larger French houses use, selling direct on a new-luxury model rather than through wholesale.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Auralee | 89% | Contemporary | Similar |
| 2 | A.P.C. | 85% | Contemporary | Cheaper |
| 3 | Studio Nicholson | 85% | Contemporary | Cheaper |
| 4 | CMMN SWDN | 83% | Contemporary | Cheaper |
| 5 | Comoli | 83% | Minimalist | Similar |
| 6 | Graziano and Gutiérrez | 82% | Contemporary | Cheaper |
| 7 | Sandro | 81% | Contemporary | Cheaper |
| 8 | Acne Studios | 78% | Contemporary | Cheaper |
| 9 | Folk Clothing | — | Cheaper | |
| 10 | Our Legacy | — | Cheaper | |
| 11 | Attempt | — | Cheaper | |
| 12 | Tiger of Sweden | — | Cheaper | |
| 13 | Jil Sander | — | Similar | |
| 14 | LEMAIRE | — | Similar | |
| 15 | Dries Van Noten | — | More premium | |
| 16 | Bode | — | Cheaper | |
| 17 | stein | — | Similar | |
| 18 | Nanamica | — | Similar | |
| 19 | FleuronAccessories & adjacent | 76% | Leather bags | Cheaper |
Auralee is most similar with an 89% match. It shares Nanushka’s contemporary style and luxurious fabric focus but with a minimalist approach.
Brands like Tiger of Sweden offer more affordable options within a slightly lower price segment, ensuring high-quality at a more accessible price.
While both focus on luxury fabrics, Auralee leans more toward minimalism, making it ideal for those who favor simplicity with elegance, whereas Nanushka offers a more eclectic mix.
Nanushka is celebrated for its fusion of Eastern and Western aesthetics, alongside its sustainability ethos, delivering chic and versatile pieces with a conscience.
Explore Comoli, Graziano and Gutiérrez, and Sandro for luxury options that align with Nanushka's sustainable and elegant appeal.