88% matchLovers + Friends
Same LA going-out dress lane, Revolve-native
What changes: Broader occasion/bridal offering, softer prints
Brand profile
AFRM
Los Angeles womenswear label founded in 2017, known for print-heavy going-out dresses, mesh and cutout tops, and affirmation-led branding.
Los AngelesOrigin
WomenswearFocus
Y2KStyle
$$Price
4 brands like AFRM like Lovers + Friends, Motel Rocks, For Love and Lemons →
What to know about AFRM
AFRM is a Los Angeles contemporary womenswear label founded in 2017 by Camille Bergher, a longtime partner and design lead at private-label manufacturer Topson Downs of California. The name is shorthand for "affirmation," and garments are tied to written affirmations about self-expression. The range covers going-out dressing: mesh, lace and cutout tops, slip and mini dresses, bodysuits, denim, knit sets and outerwear, frequently in animal print, floral and tie-dye. AFRM sells direct through shopafrm.com and through multi-brand online retailers.
If you like AFRM
88% match
85% matchMotel Rocks
Y2K printed minis, mesh and corset tops
What changes: UK-based and cheaper, more overtly retro
78% matchFor Love and Lemons
Romantic lace-led LA dressing, plus lingerie
What changes: Pricier, less print-and-cutout trend-driven
76% matchFlynn Skye
Print-first LA dresses with boho slant
What changes: Bohemian floral rather than mesh/cutout clubwear
Brand facts
- Founded
- 2017
- Origin
- Los Angeles, United States
- Made in
- Asia
- Price
- $$
- Focus
- Womenswear
- Styles
- Y2K, Minimalist / Contemporary, Streetwear