AFRM

AFRM is a Los Angeles contemporary womenswear label founded in 2017 by Camille Bergher, a longtime partner and design lead at private-label manufacturer Topson Downs of California. The name is shorthand for "affirmation," and garments are tied to written affirmations about self-expression. The range covers going-out dressing: mesh, lace and cutout tops, slip and mini dresses, bodysuits, denim, knit sets and outerwear, frequently in animal print, floral and tie-dye. AFRM sells direct through shopafrm.com and through multi-brand online retailers.