88% matchGinger and Smart
Sister Sydney label with the same occasionwear-led range
What changes: More formal, print-light and slightly older customer
Brand profile
Aje
Sydney contemporary womenswear label known for coastal-to-urban silhouettes, bespoke prints and natural fabrics, sold across Australia, New Zealand and online.
SydneyOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
4 brands like Aje like Ginger and Smart, Wynn Hamlyn, ANNA OCTOBER →
What to know about Aje
Volume and structure, not minimal basics
Collections run on a coastal-to-urban idea: voluminous silhouettes and sculptural tailoring, with dresses, corsetry, linen separates and occasionwear anchoring the range.
Priced below designer, detailed like it
Positioned as accessible luxury rather than designer luxury, but built with bespoke prints, natural fabrications, hand-cast hardware, contrast stitching and beaded detailing.
An Australian runway label with stores
Founded in Sydney in 2008 by Adrian Norris and Edwina Forest, it runs about 20 stores across Australia and New Zealand and stays on the Australian Fashion Week schedule.
If you like Aje
88% match
76% matchWynn Hamlyn
Antipodean contemporary, knit-driven rather than print-driven
What changes: Tonal and minimal instead of bespoke prints and beading
73% matchANNA OCTOBER
Bias-cut slip dresses for the same event-dressing wardrobe
What changes: Body-skimming European cut over voluminous coastal shapes
71% matchRenaissance Renaissance
Romantic volume with heavier craft and shirring detail
What changes: Smaller, more designer-priced and less commercial breadth
Brand facts
Aje is a Sydney-based contemporary womenswear label founded in 2008 by best friends Adrian Norris and Edwina Forest. Collections follow a coastal-to-urban aesthetic, pairing voluminous silhouettes and sculptural tailoring with bespoke prints, natural fabrications, hand-cast hardware, contrast stitching and beaded detailing. Dresses, corsetry, linen separates and occasionwear anchor the range, positioned as accessible luxury rather than designer luxury. The brand runs roughly 20 stores across Australia and New Zealand alongside ajeworld.com, and remains a fixture on the Australian Fashion Week schedule, listed again for 2026.
- Founded
- 2008
- Origin
- Sydney, Australia
- Made in
- Australia
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Avant-garde