Aje

Aje is a Sydney-based contemporary womenswear label founded in 2008 by best friends Adrian Norris and Edwina Forest. Collections follow a coastal-to-urban aesthetic, pairing voluminous silhouettes and sculptural tailoring with bespoke prints, natural fabrications, hand-cast hardware, contrast stitching and beaded detailing. Dresses, corsetry, linen separates and occasionwear anchor the range, positioned as accessible luxury rather than designer luxury. The brand runs roughly 20 stores across Australia and New Zealand alongside ajeworld.com, and remains a fixture on the Australian Fashion Week schedule, listed again for 2026.