Brand profile

Ginger and Smart

Sydney womenswear label founded in 2002 by sisters Alexandra and Genevieve Smart, sold to Best Markets in 2025 and since placed into administration.

SydneyOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$$Price

4 brands like Ginger and Smart like Aje, Zhivago, Temperley London →

A woman wearing a dark orange Ginger and Smart shirt with blue jeans

What to know about Ginger and Smart

Ginger & Smart is a Sydney womenswear label founded in 2002 by sisters Alexandra and Genevieve Smart, known for occasion dresses, tailored blazers and desk-to-dinner separates in printed silks and drapey jersey. The sisters sold a majority stake to Alceon Group in 2019, and the brand traded under Alquemie Group, entering a restructuring administration in 2022 that closed its Bondi Junction and Strand Arcade stores. In May 2025 Alquemie sold Ginger & Smart, alongside SurfStitch, to Best Markets Pty Ltd, which placed both into administration; the label's site has since shown a maintenance page.

If you like Ginger and Smart

A woman wearing Aje pink clay belted midi dress88% match

Aje

$$$Australian occasionwearSydney, Australia

Same Sydney print-driven occasion-to-everyday territory

What changes: More coastal/bohemian and lower price point than G&S tailoring

A woman wearing Zhivago zero sequin dress80% match

Zhivago

$$$$Event dressingPerth, Australia

Australian architectural tailoring, sharper red-carpet edge

What changes: Far more body-conscious and event-focused, less workwear

Brand facts

Founded
2002
Origin
Sydney, Australia
Made in
Australia
Price
$$$$
Focus
Womenswear
Styles
Minimalist / Contemporary, Quiet luxury, Avant-garde

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