ALL-IN

ALL-IN is a Paris-based multidisciplinary design studio founded in 2018 by photographer Benjamin Barron, and is now presented under the name August Barron. It began as a magazine before expanding into a clothing line developed with Norwegian designer Bror August. The label takes a sustainable, adventurous approach to womenswear, transforming found and recontextualized materials into avant-garde tops, dresses, footwear and accessories. It sells largely through international wholesale, including SSENSE, rather than a broad retail footprint, and remains founder-run.