66% matchPatta
Culture-led label with art-world collaboration instinct
What changes: Streetwear staples and sportswear rather than avant-garde one-offs
Brand profile
ALL-IN
Paris label founded in 2018 by Benjamin Barron with designer Bror August, making avant-garde womenswear from found fabrics; now branded August Barron.
ParisOrigin
WomenswearFocus
StreetwearStyle
$$$Price
3 brands like ALL-IN like Patta, Starcow Paris, Freshlabels →
What to know about ALL-IN
Started as a magazine, not clothing
Photographer Benjamin Barron launched it as a print title in 2018; the clothing line came later, built with Norwegian designer Bror August, and now runs as August Barron.
Found materials drive the design
Garments are made by recontextualizing sourced and salvaged materials, which pushes the tops, dresses, footwear and accessories toward avant-garde shapes rather than basics.
Wholesale-only, founder-run distribution
There is no broad retail footprint — it reaches shoppers mainly through international wholesale accounts including SSENSE, and the studio stays founder-operated.
If you like ALL-IN
66% match
61% matchStarcow Paris
Paris home base, directional multi-label curation
What changes: Sneaker retail focus, no in-house design authorship
60% matchFreshlabels
Sustainability-minded buy across design-forward labels
What changes: Retailer breadth versus a single studio's experimental output
Brand facts
ALL-IN is a Paris-based multidisciplinary design studio founded in 2018 by photographer Benjamin Barron, and is now presented under the name August Barron. It began as a magazine before expanding into a clothing line developed with Norwegian designer Bror August. The label takes a sustainable, adventurous approach to womenswear, transforming found and recontextualized materials into avant-garde tops, dresses, footwear and accessories. It sells largely through international wholesale, including SSENSE, rather than a broad retail footprint, and remains founder-run.
- Founded
- 2018
- Origin
- Paris, France
- Made in
- Asia, Europe
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Streetwear, Athleisure / Sportswear, Skatewear