Amuse Society
Amuse Society is a women's beach-lifestyle label founded in 2014 by surf-industry veterans Mandy Fry and Summer Rapp under Costa Mesa parent company Stokehouse Unlimited, which also owns men's surf brand Vissla and eyewear label D'Blanc. The line spans bikinis and one-pieces, beach knits, printed dresses, cover-ups and accessories, positioned as fashion-led rather than performance surf. Styling leans seventies bohemian: retro prints, crochet, gauzy cottons and neutral palettes. It sells through amusesociety.com plus surf shops and boutiques across dozens of international markets.
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