90% matchGorjana
Same layerable gold-plated demi-fine playbook, plus 14k line
What changes: Coastal California feel and a broader retail footprint, less sustainability messaging
Brand profile
Ana Luisa
New York DTC jewelry brand making affordable, tarnish-resistant gold-plated everyday stacking pieces from recycled metals, now expanding into physical retail.
New York CityOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
25 brands like Ana Luisa like Gorjana, Kendra Scott, Wolf Circus →
What to know about Ana Luisa
Plated gold with a warranty
Pieces are gold-plated and vermeil rather than solid gold, but finishes are tarnish- and water-resistant and backed by a two-year warranty.
Built for daily stacking
Earrings, necklaces, rings and bracelets are designed in a minimal register to be layered and worn every day rather than saved for occasions.
Sourcing claims are documented
The brand uses recycled base metals and audited factories, and publishes impact reports rather than leaving sustainability language unverified.
If you like Ana Luisa
See all 25 brands like Ana Luisa →90% match
76% matchKendra Scott
Gemstone-led accessible jewelry with in-store customization
What changes: Southern colored-stone statement look rather than minimal gold basics
74% matchWolf Circus
Chunkier recycled-metal chains, made in-house
What changes: Bolder, heavier pieces at a higher price and smaller scale
70% matchBrand facts
Ana Luisa is a New York direct-to-consumer jewelry label founded in 2018 by Adam Bohbot and David Benayoun, making gold-plated and vermeil earrings, necklaces, rings and bracelets designed for daily stacking, with tarnish-resistant, water-resistant finishes and a two-year warranty. It emphasizes recycled base metals, audited factories and published impact reports. After launching online-only, it opened its first store in SoHo in November 2023, added West Village, Indianapolis, Boca Raton and Upper East Side locations, entered Nordstrom wholesale, and is tripling its store count in 2026.
- Founded
- 2018
- Origin
- New York City, United States
- Made in
- France
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury