90% matchMejuri
DTC everyday 14k and vermeil, same layering logic
What changes: Leans further into fine gold and diamonds at higher price points
Brand profile
California demi-fine jewelry brand known for layerable gold-plated everyday pieces and a 14k/18k fine line, still run by its founding couple.

Gorjana is a Southern California demi-fine jewelry label founded by husband-and-wife team Gorjana and Jason Griffin Reidel, who still own and operate the company. The range centers on layerable everyday pieces: chain necklaces, coin and charm pendants, huggie hoops, stacking rings and bracelets in gold-plated metal, plus a fine collection in 14k and 18k gold set with diamonds, opals, white topaz and white sapphires. Growth is led by direct-to-consumer retail, with dozens of US stores including mall locations, alongside wholesale accounts.
90% matchDTC everyday 14k and vermeil, same layering logic
What changes: Leans further into fine gold and diamonds at higher price points
76% matchDelicate solid-gold stacking with welded bracelets
What changes: All 14k+ fine pricing, no plated tier, more bridal focus
72% matchAccessible gemstone pieces with in-store personalization
What changes: Bolder colorful stones and lifestyle range rather than minimal chains
64% matchMid-priced layerable fashion jewelry plus accessories
What changes: Sold via independent stylists; broader bags and scarves, less fine metal