This page is for shoppers who love Kendra Scott's colorful, accessibly priced gemstone jewelry and want more of it — layerable everyday pieces, statement stones and personalization, mostly under a few hundred dollars. The closest matches here are jewelry brands: Gorjana and BaubleBar for daily layering and trend pieces, Brinker + Eliza and SafSafu for bright, handmade statement stones, and David Yurman if you're trading up. A handful of clothing labels round out the list for anyone who wants the same saturated, print-happy energy in a wardrobe.
Defunct New York size-inclusive label (2015–2025) known for art-inspired prints and bold color in identical sizes XXS–6X.
Why it's similar. High overlap in style, silhouette, fit, and palette. Shares colorful, artistic themes and a commitment to diverse expression.
Family-run Utah womenswear label making feminine dresses and mommy-and-me styles in an inclusive XXS–5X size range.
Why it's similar. Similar focus on colorful, feminine designs with fluid silhouettes and playful aesthetics.
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Why it's similar. London label built on vintage-inspired prints and saturated color, offering the same feminine, non-trend-chasing mood as Kendra Scott but in silk dresses and blouses at a med-high price.
Barcelona label founded in 2014 by Paloma Lanna, making artful, small-batch knitwear and relaxed womenswear and menswear.
Why it's similar. Artistic approach with colorful palette and layered silhouettes align well. Both brands have a sophisticated yet playful aesthetic.
California demi-fine jewelry brand known for layerable gold-plated everyday pieces and a 14k/18k fine line, still run by its founding couple.
Why it's similar. Gorjana and Kendra Scott both focus on colorful, contemporary jewelry that emphasizes layering and versatility.
New York accessories label making affordable, trend-driven costume jewelry and personalized pieces, sold direct-to-consumer and at Target, Nordstrom and Anthropologie.
Why it's similar. Both BaubleBar and Kendra Scott offer colorful and playful jewelry that appeals to a fashion-forward audience.
Defunct Sydney womenswear label founded in 2004, known for feminine lace and broderie party dresses; liquidated in February 2023.
Why it's similar. Contemporary style with a colorful palette and intricate detailing. Both brands embrace whimsical and feminine elements.
London womenswear label using archive-collage graphic prints and low-impact fabrics such as organic cotton, hemp and Econyl across jersey, swimwear and underwear.
Why it's similar. Shared contemporary style with colorful aesthetics and a focus on unique prints. Aligns with Kendra Scott's artistic values.
Paris-based jewellery label founded in 2016 by Safu Seghatoleslami, known for colourful, kitsch-leaning gemstone pieces handmade in Italy.
Why it's similar. Paris jewellery label pairing bright gemstones and enamel with gold- and silver-tone shapes, handmade in Italy — the same colorful-stone appeal as Kendra Scott, pushed toward 1980s kitsch.
Brooklyn womenswear label known for hand-drawn prints, bold color and playful silhouettes, showing on the New York Fashion Week calendar since 2025.
Why it's similar. Brooklyn womenswear built around in-house hand-drawn prints and saturated color, echoing Kendra Scott's playful, artistic palette in clothing form.
French jewelry label making punk- and glam-rock-inflected chokers, chains and earrings in gold- and palladium-plated brass, handmade in France.
Why it's similar. Paris jewelry label making chokers, chains and drop earrings in plated brass set with crystals — accessibly priced statement accessories, with a punk edge rather than gemstone femininity.
Direct-to-consumer jewelry brand built around hypoallergenic flat-back earrings and piercing styles in solid gold and sterling silver.
Why it's similar. Direct-to-consumer jewelry brand focused on everyday earrings, stacking and curated ear sets in solid gold and sterling silver, filling the same daily-wear slot as Kendra Scott's core range.
Antwerp house known for clashing prints, embroidery and relaxed tailoring, now designed by Julian Klausner under majority owner Puig.
Why it's similar. Antwerp house known for clashing prints, floral jacquards and hand-finished embroidery — a far more expensive, high-tier take on the maximalist color Kendra Scott fans gravitate toward.
Toronto-based demi-fine jewelry label making tarnish-resistant 14kt gold-filled and sterling silver hoops, chains and rings for everyday wear.
Why it's similar. Toronto demi-fine label making tarnish-resistant 14kt gold-filled and sterling hoops, chains and rings for daily stacking, in the same low-to-mid price bracket as Kendra Scott.
South Korean contemporary jewelry label by Noori Kim, handcrafting minimalist sterling silver and gold-plated pieces marked with signature numbered engravings.
Why it's similar. Seoul jewelry label handcrafting sterling silver and gold-plated chains, rings and hoops as everyday staples — pared back and unisex where Kendra Scott is colorful and feminine.
American accessible-luxury label founded in 2004 in New York, known for the Reva flat, Miller sandal, double-T hardware and printed separates.
Why it's similar. American accessible-luxury label with printed separates, logo hardware and accessories — a higher-priced version of the polished, gift-friendly aesthetic Kendra Scott built her stores on.
Independent Long Island City jewelry label making handmade-to-order pieces from upcycled materials in limited runs.
Why it's similar. Long Island City studio making handmade-to-order jewelry from upcycled materials in limited runs, for shoppers who want Kendra Scott's individuality with a slow-fashion process.
Mother-daughter label Brinker + Eliza makes handmade, colorful statement jewelry — beaded and charm necklaces, hoops and stone drops — in small runs.
Why it's similar. Mother-daughter Connecticut label handmaking beaded and charm-heavy necklaces, hoops and bright stone drops in small runs — the closest match to Kendra Scott's colorful statement pieces.
Family-owned New York jewelry house, founded 1980, known for its twisted Cable motif in sterling silver, gold and diamonds.
Why it's similar. Family-run New York house whose Cable motif in sterling silver, gold and diamonds is the natural trade-up from Kendra Scott's gemstone settings.
Los Angeles leather goods and accessories brand pairing Parisian polish with California ease, known for colorful foldover clutches, totes and small leather goods.
New York DTC jewelry brand making affordable, tarnish-resistant gold-plated everyday stacking pieces from recycled metals, now expanding into physical retail.
Why it's similar. Like Kendra Scott, Ana Luisa sells accessibly priced gold-plated earrings, necklaces and rings, and pairs online sales with its own SoHo, West Village and Nordstrom retail.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Wray NYC | 88% | Contemporary | More premium |
| 2 | JessaKae | 86% | Contemporary | More premium |
| 3 | Rixo | — | More premium | |
| 4 | Paloma Wool | 82% | Contemporary | More premium |
| 5 | Gorjana | 80% | Minimalist | Similar |
| 6 | BaubleBar | 80% | Contemporary | Similar |
| 7 | Alice McCall | 77% | Contemporary | More premium |
| 8 | ELLISS | 76% | Contemporary | More premium |
| 9 | Safsafu | — | More premium | |
| 10 | Tyler McGillivary | — | More premium | |
| 11 | Justine Clenquet | — | Similar | |
| 12 | Adornmonde | — | More premium | |
| 13 | Dries Van Noten | — | More premium | |
| 14 | Above Average Studio | — | Similar | |
| 15 | Numbering | — | More premium | |
| 16 | Tory Burch | — | More premium | |
| 17 | Yam | — | More premium | |
| 18 | Brinker & Eliza | — | More premium | |
| 19 | David Yurman | — | More premium | |
| 20 | clare v | — | Similar | |
| 21 | Ana Luisa | — | Similar |
Gorjana. It's the same low-to-mid price tier, also founder-owned, also built on US retail stores, and the layerable hoops, chains and stacking rings cover the same everyday wardrobe — with a 14k/18k fine line when you want to spend more.
BaubleBar keeps most pieces under $100 and sells through Target, Nordstrom and Anthropologie, so it's the easiest true step down. Above Average Studio's gold-filled and sterling silver basics also sit in the low-to-mid tier.
Nobody replicates the in-store Color Bar, but BaubleBar runs a large personalization program covering custom initial jewelry, monogrammed blankets and phone cases. Yam makes pieces handmade to order in limited runs, which is a different route to something one-off.
David Yurman is the natural upgrade — a family-run New York house since 1980, known for the twisted Cable motif in sterling silver, gold and diamonds. Tory Burch is the accessible-luxury option if you want bags and shoes alongside jewelry.
Yes. WRAY, the size-inclusive New York label, wound down in March 2025, and Australian party-dress label Alice McCall was liquidated in February 2023. Both are still worth searching second-hand.