88% matchGorjana
Layerable demi-fine gold with a 14k step-up line
What changes: Coastal minimal metals over colorful gemstone statement pieces
Brand profile
Austin-based jewelry and lifestyle brand known for accessibly priced gemstone pieces, in-store Color Bar customization, and women-focused philanthropy.
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Kendra Scott is an Austin jewelry and lifestyle company founded in 2002 with $500 by designer Kendra Scott, who remains majority owner, executive chairwoman and chief creative officer. It makes accessibly priced gemstone jewelry — the Elisa pendant, Danielle earrings, drusy and mother-of-pearl settings — alongside fine jewelry, home goods and fragrance, sold through roughly 150 US stores whose Color Bar stations let shoppers customize pieces. In September 2024, Temasek-backed 65 Equity Partners completed a significant minority investment, redeeming earlier Berkshire Partners and Norwest stakes. Philanthropy runs through the Kendra Gives Back program.
88% matchLayerable demi-fine gold with a 14k step-up line
What changes: Coastal minimal metals over colorful gemstone statement pieces
84% matchAffordable trend jewelry with personalization options
What changes: More costume/trend-driven, less gemstone or store-experience focus
78% matchMid-priced fashion jewelry sold through personal stylists
What changes: Direct-sales model rather than retail stores and Color Bar