Brand profile

Kendra Scott

Austin-based jewelry and lifestyle brand known for accessibly priced gemstone pieces, in-store Color Bar customization, and women-focused philanthropy.

AustinOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price

14 brands like Kendra Scott like Gorjana, BaubleBar, Stella & Dot →

A woman wearing Kendra Scott ari heart gold delicate chain bracelet in bubblegum pink

What to know about Kendra Scott

Kendra Scott is an Austin jewelry and lifestyle company founded in 2002 with $500 by designer Kendra Scott, who remains majority owner, executive chairwoman and chief creative officer. It makes accessibly priced gemstone jewelry — the Elisa pendant, Danielle earrings, drusy and mother-of-pearl settings — alongside fine jewelry, home goods and fragrance, sold through roughly 150 US stores whose Color Bar stations let shoppers customize pieces. In September 2024, Temasek-backed 65 Equity Partners completed a significant minority investment, redeeming earlier Berkshire Partners and Norwest stakes. Philanthropy runs through the Kendra Gives Back program.

A woman wearing BaubleBar verbena 18k gold earrings84% match

BaubleBar

$$Trend jewelryNew York City, United States

Affordable trend jewelry with personalization options

What changes: More costume/trend-driven, less gemstone or store-experience focus

A woman wearing Stella & Dot inheritance oval studs earrings78% match

Stella & Dot

$$Gifting accessoriesSan Bruno, United States

Mid-priced fashion jewelry sold through personal stylists

What changes: Direct-sales model rather than retail stores and Color Bar

Brand facts

Founded
2002
Origin
Austin, United States
Made in
Asia, USA
Price
$$
Focus
Unisex
Styles
Minimalist / Contemporary, Quiet luxury

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