A woman wearing Kendra Scott ari heart gold delicate chain bracelet in bubblegum pink

Kendra Scott

$$
StyleMinimalist / ContemporaryQuiet luxury
Known forJewelry
Origin · Austin, United StatesMade in · Asia, USAFounded · 2002

Kendra Scott is an Austin jewelry and lifestyle company founded in 2002 with $500 by designer Kendra Scott, who remains majority owner, executive chairwoman and chief creative officer. It makes accessibly priced gemstone jewelry — the Elisa pendant, Danielle earrings, drusy and mother-of-pearl settings — alongside fine jewelry, home goods and fragrance, sold through roughly 150 US stores whose Color Bar stations let shoppers customize pieces. In September 2024, Temasek-backed 65 Equity Partners completed a significant minority investment, redeeming earlier Berkshire Partners and Norwest stakes. Philanthropy runs through the Kendra Gives Back program.

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