
Essential Heart Logo Tees
The heart-logo 'Essential' line — spray-washed tees, message sweaters and caps — is Andersson Bell's most recognisable everyday signature.
3 live now · from $60
Explore Heart logo →Brand profile
Seoul label founded in 2014 by Dohun Kim, mixing Korean street style with Scandinavian minimalism and showing on the Milan Fashion Week calendar.
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Deconstructed knits are the core, backed by patchworked denim, outerwear and loose tailoring shown for both men and women under the ADSB label.
Founder Dohun Kim pairs Korean street-influenced shapes with pared-back Nordic lines, which keeps the avant-garde cutting from tipping into loud.
The label joined the official Milan Fashion Week calendar in 2023, which explains pricing above most Korean contemporary brands; it also runs its own Seoul retail.

The heart-logo 'Essential' line — spray-washed tees, message sweaters and caps — is Andersson Bell's most recognisable everyday signature.
3 live now · from $60
Explore Heart logo →
Deconstructed, patchworked and layered denim and leather outerwear is the craft core of the label's design language.
3 live now · from $205
Explore patchwork pieces →
Layered, sheer and argyle crew-neck sweaters and collar cardigans anchor the brand's Scandinavian-leaning knit output.
1 live now · from $161
Explore knitwear →Available atSSENSE
Overall fit
slightly large
Most shoppers report that pieces measure close to the labelled size but are cut intentionally loose and boxy, so the finished look is roomier than mainstream Western equivalents.
Tip: Take your usual size for the intended oversized look, but consider sizing down one if you want anything close to a regular fit.
Medium confidence · based on 9 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | very roomy, drop-shoulder sweatshirt silhouette | Most people find their usual size very oversized, so sizing down is common. |
| Shirts & overshirts | slightly large | relaxed, boxy camp and work-shirt shapes | Stick with your usual size for the intended drape, or go down one for a tidier fit. |
| Trousers & pants | slightly large | loose, softly tailored through the hip and thigh | Order your normal waist and plan on a hem rather than sizing down. |
| Jeans & denim | slightly large | wide and straight, frequently patchworked or panelled | Take your measured waist size; the leg is meant to be wide, so don't size down to slim it. |
| Jackets | slightly large | boxy outerwear with generous shoulders and armholes | Usual size works for layering; size down if you prefer outerwear closer to the body. |
| T-shirts & graphic tees | runs large | boxy with dropped shoulders and wide sleeves | Size down one if you don't want a deliberately oversized tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
82% matchScandi staples reworked with the same fabric obsession
What changes: Less streetwear patchwork, more refined European RTW
80% matchThe Scandinavian minimalism half, at fashion-house scale
What changes: Bigger luxury brand, higher prices, less Korean street edge
78% matchSwedish knitwear-and-workwear hybrid on a smaller scale
What changes: Narrower menswear focus, no denim patchwork program
76% matchKorean designers filtering pattern-cutting through Copenhagen
What changes: Womenswear only and much smaller range
Andersson Bell fits slightly large. Take your usual size for the intended oversized look, but consider sizing down one if you want anything close to a regular fit. Most shoppers report that pieces measure close to the labelled size but are cut intentionally loose and boxy, so the finished look is roomier than mainstream Western equivalents.
Most shoppers report that pieces measure close to the labelled size but are cut intentionally loose and boxy, so the finished look is roomier than mainstream Western equivalents. Overall shape: relaxed to oversized with dropped shoulders and boxy bodies.
Andersson Bell hoodies & sweatshirts runs large. Most people find their usual size very oversized, so sizing down is common. Shape: very roomy, drop-shoulder sweatshirt silhouette.
Andersson Bell shirts & overshirts fits slightly large. Stick with your usual size for the intended drape, or go down one for a tidier fit. Shape: relaxed, boxy camp and work-shirt shapes.
Andersson Bell trousers & pants fits slightly large. Order your normal waist and plan on a hem rather than sizing down. Shape: loose, softly tailored through the hip and thigh.
Andersson Bell is a Seoul-based label founded in 2014 by designer Dohun Kim, blending Korean street-influenced dressing with a pared-back Scandinavian sensibility. Collections centre on deconstructed knitwear, patchworked denim and outerwear, and loose tailoring for men and women, sold under the ADSB Andersson Bell banner. The brand joined the official Milan Fashion Week calendar in 2023 and continues to show there. It runs its own Korean retail, including a shop-in-shop at The Hyundai Seoul opened in 2025 with an interior by Studio Tama, alongside stockists such as SSENSE.