86% matchAndersson Bell
Korean design brain, Scandinavian restraint, CPHFW runway
What changes: Streetwear-leaning and more menswear/unisex breadth
Brand profile
Copenhagen womenswear label from Korean designers Min Kim and Sey Hong, blending Korean pattern-making with Scandinavian minimalism in technical fabrics.
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Founded in 2018 by Korean designers Kyeongmin Kim and Seyoung Hong, who met studying in London; they run it jointly, pairing Korean pattern-making with Scandinavian restraint.
Knitwear is the signature, worked alongside sleek tailoring and technical fabrics in muted tonal palettes rather than prints or colour.
The line is womenswear at a mid-to-high price, sold through SSENSE, Moda Operandi and its own store, with a first Copenhagen Fashion Week show for fall/winter 2025.
86% matchKorean design brain, Scandinavian restraint, CPHFW runway
What changes: Streetwear-leaning and more menswear/unisex breadth
74% matchAsian craft pattern-cutting under a minimal modern lens
What changes: More draped, occasion-driven femininity; Vietnamese tailoring roots
72% matchBigger-scale Scandinavian tailoring and muted palettes
What changes: Global house with accessories and denim, far broader range
68% matchFabric-obsessed Stockholm take on quiet wardrobe pieces
What changes: Menswear-first, more vintage/workwear references
Birrot is a Copenhagen-based womenswear label founded in spring 2018 by Korean designers Kyeongmin (Min) Kim and Seyoung (Sey) Hong, who met while studying in London. As joint creative directors they pair Korean pattern-making with Scandinavian minimalism, working in technical fabrics, sleek tailoring, knitwear and muted tonal palettes. The name comes from a Korean word meaning to bring a process to its conclusion. Birrot showed its first runway collection at Copenhagen Fashion Week for fall/winter 2025 and retails via SSENSE, Moda Operandi and its own store.