78% matchKate Spade
Colour-pop, wink-led bags at friendlier prices
What changes: US mass-accessible pricing, no bespoke/personalisation programme
Brand profile
Anya Hindmarch
London leather goods label founded in 1987, known for personalised, humour-driven handbags and accessories such as Be A Bag and the Labelled collection.
LondonOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price
4 brands like Anya Hindmarch like Kate Spade, Demellier, Danse Lente →
What to know about Anya Hindmarch
Personalisation is the core mechanic
Collections are built around customisation — Be A Bag photo printing, a Bespoke service, and the Labelled line of organiser pouches marked by contents.
Humour inside a luxury price
Structured leather totes and cross-bodies sit alongside googly-eye motifs and the "I'm Not A Plastic Bag" tote, so the wit is deliberate, not incidental.
Belgravia base, mass-market reach
Retail centres on the multi-store Anya Hindmarch Village in Belgravia, though a 2023 Uniqlo accessories collaboration put the design language at high-street prices.
If you like Anya Hindmarch
78% match
72% matchDemellier
London handbag house, city-named minimal staples
What changes: Strictly pared-back, no humour motifs or monogramming
67% matchDanse Lente
London sculptural bags with quirky hardware detail
What changes: Younger, design-object focus and narrower range
65% matchYuzefi
London-designed geometric bags with offbeat wit
What changes: Smaller, more avant-garde and less classic-structured
Brand facts
Anya Hindmarch is a London leather goods house founded in 1987 by Dame Anya Hindmarch, majority-owned since 2019 by the Marandi family, with the designer retaining a substantial stake. It produces structured totes, cross-bodies and small leather goods, and builds collections around personalisation via Be A Bag and its Bespoke service, the organisation-led Labelled line, and humour-driven motifs including googly eyes and the "I'm Not A Plastic Bag" tote. Retail centres on the Anya Hindmarch Village in Belgravia; a Uniqlo accessories collaboration launched in 2023.
- Founded
- 1987
- Origin
- London, United Kingdom
- Made in
- Italy, UK
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary