92% matchAUrate
Same DTC solid-gold playbook, fewer store-led drops
What changes: Smaller retail footprint, narrower design range
Brand profile
Mejuri
Toronto-based direct-to-consumer fine jewelry brand selling everyday 14k gold, vermeil and diamond pieces online and in 60-plus global stores.
TorontoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
14 brands like Mejuri like AUrate, Catbird, Monica Vinader →
What to know about Mejuri
Mejuri is a Toronto direct-to-consumer fine jewelry brand founded by third-generation jeweler Noura Sakkijha, who remains CEO, with co-founder Majed Masad. It sells 14k gold, gold vermeil and diamond pieces — stacking rings, hoops, chains, pendants and engagement styles — designed for daily self-purchase rather than gifting, priced below traditional jeweler markups. The company has moved from online-only to omnichannel, operating more than 60 stores across North America, the UK, Australia and the Middle East, with recent openings in London, Sydney, Melbourne and Kuwait City. It remains privately held and venture-backed.
If you like Mejuri
See all 14 brands like Mejuri →92% match
85% matchCatbird
More whimsical, Brooklyn-made delicate 14k
What changes: Indie studio scale and welded-bracelet ritual over global chain
82% matchMonica Vinader
British demi-fine with engraving and gemstone focus
What changes: More vermeil/demi-fine and gifting-led than self-purchase fine gold
74% matchGorjana
Cheaper gold-plated layering, Californian ease
What changes: Mostly plated rather than solid 14k, lower price tier
Brand facts
- Founded
- 2015
- Origin
- Toronto, Canada
- Made in
- Italy, South Korea
- Price
- $$
- Focus
- Unisex
- Styles
- Minimalist / Contemporary, Quiet luxury