Mejuri

Mejuri is a Toronto direct-to-consumer fine jewelry brand founded by third-generation jeweler Noura Sakkijha, who remains CEO, with co-founder Majed Masad. It sells 14k gold, gold vermeil and diamond pieces — stacking rings, hoops, chains, pendants and engagement styles — designed for daily self-purchase rather than gifting, priced below traditional jeweler markups. The company has moved from online-only to omnichannel, operating more than 60 stores across North America, the UK, Australia and the Middle East, with recent openings in London, Sydney, Melbourne and Kuwait City. It remains privately held and venture-backed.