If you buy Mejuri for 14k gold and vermeil basics you can wear daily, this list covers the jewelry brands that compete on the same ground. Catbird, AUrate and Stone & Strand are the closest matches on solid-gold everyday pieces at below-jeweler prices; Gorjana, GLDN and Soko undercut Mejuri, while Le Gramme, Jennifer Fisher and Alighieri trade up into heavier, more design-led statement work.
Brooklyn fine jewelry brand making delicate, everyday 14k gold rings, chains and welded bracelets, plus engagement rings, largely produced in New York City.
Why it's similar. Catbird shares Mejuri's focus on minimalist designs and ethical practices.
California demi-fine jewelry brand known for layerable gold-plated everyday pieces and a 14k/18k fine line, still run by its founding couple.
Why it's similar. Both Gorjana and Mejuri emphasize minimalist, high-quality jewelry designed for everyday wear.
Miansai is a Miami-based jewelry label known for minimalist hook and rope bracelets, chains and rings in silver, brass and gold.
Why it's similar. Miansai and Mejuri both prioritizes minimalist aesthetics and premium craftsmanship.
Los Angeles ready-to-wear label built on minimalist tailoring, sculptural draping and a seasonal collaboration with a different contemporary artist.
Why it's similar. Rosetta Getty shares a minimalist and elegant style using luxury fabrics, similar to Mejuri's approach.
New York direct-to-consumer fine jewelry brand making minimal solid-gold, diamond and pearl staples at below traditional retail markups.
Why it's similar. Both brands focus on ethically sourced, luxury-quality pieces that appeal to conscious consumers.
British demi-fine jewellery label known for engravable friendship bracelets, gemstone pendants and lab-grown diamonds, priced between fashion and fine jewellery.
Why it's similar. Monica Vinader shares Mejuri’s focus on luxury materials and elegant designs.
Australian womenswear label founded in 2014 by Nikki Campbell and Sophie Coote, known for minimal, trans-seasonal separates and bias-cut dresses.
Why it's similar. SIR the Label matches Mejuri in its minimalist and chic style, with an emphasis on sophisticated design.
Paris jewellery brand making minimal French-made silver, titanium and gold bracelets and rings, each named after its weight in grams.
Why it's similar. Like Mejuri, Le Gramme keeps designs minimal and metal-led, but its French-made silver, titanium and 18k bracelets and rings are priced by gram weight at a higher tier.
Los Angeles jewelry label founded by Jessie Andrews in 2012, making minimal gold and silver chains, hoops and rings from recycled metals.
Why it's similar. An LA independent making layerable chains, hoops and rings in recycled metals and gold plating — the chunkier, limited-run cousin to Mejuri's everyday gold.
GLDN is a La Conner, Washington jewelry label making delicate, made-to-order pieces hand-personalized with initials, names, coordinates and symbols.
Why it's similar. Delicate, layerable necklaces and rings in sterling, gold fill and solid gold, made to order and hand-personalised with initials, names and coordinates — similar look to Mejuri, at or below its price.
American label making minimalist lingerie, loungewear and swimwear from organic Pima cotton and other soft natural fibers.
Byron Bay label making GOTS-certified organic French linen loungewear and bedding designed to blur sleepwear and daywear.
London jewellery label by Rosh Mahtani making hand-carved, gold-plated recycled bronze medallions and pendants named after Dante's Divine Comedy.
Why it's similar. A London jewellery label for shoppers who want Mejuri's everyday wearability with more character: hand-carved recycled bronze medallions and pendants plated in 24k gold.
American sleepwear label known for washable silk pajamas and loungewear, acquired by New York intimates firm Dana-co in June 2026.
New York fine jewelry brand founded in 2012, selling solid 14k gold everyday pieces direct-to-consumer online.
Why it's similar. A New York DTC label selling solid 14k huggies, hoops, curb and tennis chains, signet rings and diamond studs online below traditional fine-jeweler pricing — Mejuri's closest US analogue.
Kenyan-made ethical jewelry brand producing brass, horn and recycled-material rings, earrings and necklaces through a mobile-app artisan network.
Why it's similar. A Fair Trade, B Corp jewelry brand made by Nairobi artisans in brass, horn and reclaimed materials, offering minimal rings, hoops and studs at a price similar to or below Mejuri.
New York label known for oversized gold hoops, personalized dog tags and fine jewelry, founded by stylist-turned-designer Jennifer Fisher.
Why it's similar. Shares Mejuri's everyday-gold territory but goes bigger and pricier: chunky gold-plated hoops, personalised dog tags and 14k fine jewelry including lab-grown diamonds.
London-based demi-fine jewellery brand known for layerable gold-plated chains, hoops and gemstone pieces priced between costume and fine jewellery.
Why it's similar. Like Mejuri, Missoma sells layerable everyday jewellery direct online, though its London studio works in gold-plated sterling silver and gemstones between costume and fine pricing.
VRAI makes minimal fine jewelry and engagement rings using lab-grown diamonds from its parent company, Diamond Foundry.
Why it's similar. Like Mejuri, VRAI sells fine jewelry direct online and through appointment showrooms, but every stud, cuff and tennis necklace uses its parent company's lab-grown diamonds.
London demi-fine jewellery brand founded in 2012, known for layerable silver and gold pieces and in-store piercing studios.
Why it's similar. Like Mejuri, Astrid & Miyu sells demi-fine everyday jewellery, stacking rings, huggie hoops and chains in silver, gold-plated and solid gold, adding in-store piercing studios.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Catbird | 90% | Minimalist | Similar |
| 2 | Gorjana | 85% | Minimalist | Cheaper |
| 3 | Miansai | 83% | Minimalist | Similar |
| 4 | Rosetta Getty | 81% | Minimalist | More premium |
| 5 | AUrate | 80% | Luxury | More premium |
| 6 | Monica Vinader | 78% | Luxury | Similar |
| 7 | SIR the Label | 76% | Minimalist | More premium |
| 8 | Le Gramme | — | More premium | |
| 9 | BAGATIBA | — | Similar | |
| 10 | GLDN | — | Cheaper | |
| 11 | Skin | — | Similar | |
| 12 | Deiji Studios | — | Similar | |
| 13 | Alighieri | — | More premium | |
| 14 | Lunya | — | Similar | |
| 15 | Stone & Strand | — | Similar | |
| 16 | Soko | — | Cheaper | |
| 17 | Jennifer Fisher | — | More premium | |
| 18 | Missoma | — | Similar | |
| 19 | Vrai | — | Similar | |
| 20 | Astrid & Miyu | — | Similar |
Catbird. Both sell delicate, everyday 14k gold — thin stacking rings, chains and charms — direct-to-consumer with recycled gold and lab-grown or conflict-free stones. Catbird's rings start around $54, though its overall pricing runs slightly above Mejuri's.
Gorjana is the most affordable, built on gold-plated layering pieces with a separate 14k/18k fine line. GLDN (made to order in La Conner, Washington) and Soko (Kenyan-made brass and reclaimed materials) also sit at or below Mejuri's price tier.
AUrate and Stone & Strand both build their ranges on solid 14k and 18k gold with natural and lab-grown diamonds, sold online at below traditional jeweler markups. Catbird also works in 14k, including engagement and wedding bands.
No. Bridgepoint Development Capital IV acquired a majority stake in a deal that closed 31 March 2023, with the Vinader sisters keeping a minority holding. The brand continues to open UK stores and sells through Harrods, Selfridges, Liberty and Net-a-Porter.
Jennifer Fisher for oversized gold-plated hoops and ID chains, Alighieri for hand-carved recycled bronze medallions plated in 24k gold, and Le Gramme for weighty French-made silver, titanium and 18k bracelets named for their gram weight.