discoWe compared 15 brands similar to Outdoor Voices on fit, price and aesthetic — skewing more premium (6 of 15), led by Zella by Nordstrom and Rhoback.
If you love Outdoor Voices, you might also want to explore brands like Girlfriend Collective, Athleta, and Vuori, which embody similar values of comfort, style, and sustainability in activewear. These brands prioritize functionality and aesthetics, perfect for anyone looking to blend style with performance. Whether you prefer vibrant colors or muted tones, these brands offer a range of options that cater to the athleisure market. Discover how these brands rival Outdoor Voices while promoting an active lifestyle.
Nordstrom's in-house activewear label, known for its Live In leggings and sold almost exclusively through Nordstrom and Nordstrom Rack.
Why it's similar. Shares a focus on comfort, colorful palettes, and technical fabrics with sustainability in mind.
Charlottesville-based activewear brand known for its printed, moisture-wicking performance polos and Q-Zip quarter-zips for golf and everyday wear.
Why it's similar. Focus on technical performance and colorful designs similar to Outdoor Voices.
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Why it's similar. Adidas has sold three-stripe sportswear from Herzogenaurach since 1949, and its training range covers recreational exercise on a scale Outdoor Voices never attempted.
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American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Both brands cater to an active lifestyle with comfortable, relaxed styles in their collections.
What changes. Menswear-heavy, muted palette, no dress hero
Los Angeles athleisure label founded in 2007, still founder-owned under Color Image Apparel, known for its leggings, sports bras and celebrity following.
Why it's similar. Alo Yoga and Outdoor Voices share an emphasis on stylish, functional athleisure wear.
What changes. Fashion-forward, mostly black, less recreation-minded
Boston running brand pairing collegiate New England styling with technical performance apparel and footwear for serious amateur runners.
Why it's similar. Shares technical fabric focus and mid-range pricing with some overlap in style.
What changes. Serious run focus and preppy collegiate styling
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
What changes. Far larger, more performance-serious and pricier
American label known for soft, vintage-washed Eco-Jersey and Eco-Fleece basics, tees and loungewear, owned by Hanesbrands since 2017.
American activewear brand co-founded by Kate Hudson in 2013, selling affordable leggings and athleisure via a VIP membership model.
New Zealand merino wool label making traceable base layers, tees and outdoor apparel; owned by VF Corporation since 2018.
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
American outdoor apparel and footwear company known for waterproof shells, insulated parkas and Omni-Heat lining, family-controlled since 1938.
VF Corporation-owned outdoor label known for Nuptse down jackets, Denali fleece and Base Camp duffels, plus long-running Supreme collaborations.
Carlsbad-based climbing and yoga apparel brand, owned by Columbia Sportswear, known for stretch travel pants and hemp-based sustainable basics.
Brooklyn running label pairing community-led programming with color-blocked technical kit, sold direct and through its own NYC, LA and Chicago stores.
Why it's similar. Brooklyn running label pairing community-led programming with color-blocked technical kit, sold direct and through its own NYC, LA and Chicago stores.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Zella by Nordstrom | 88% | Athleisure | Similar |
| 2 | Rhoback | 84% | Athleisure | More premium |
| 3 | Adidas | 83% | Mass sportswear | Similar |
| 4 | Vuori | 81% | Athleisure | More premium |
| 5 | Alo Yoga | 76% | Athleisure | More premium |
| 6 | Tracksmith | 75% | Athleisure | Similar |
| 7 | Lululemon | — | More premium | |
| 8 | Alternative Apparel | — | Similar | |
| 9 | Fabletics | — | Similar | |
| 10 | Icebreaker | — | More premium | |
| 11 | Patagonia | — | Similar | |
| 12 | Columbia | — | Similar | |
| 13 | The North Face | — | Similar | |
| 14 | PrAna | — | More premium | |
| 15 | Bandit Running | — | Similar |
The brand that most closely resembles Outdoor Voices is Prism², with a 93% match. Its strong focus on sustainability and vibrant designs aligns well with Outdoor Voices’ ethos.
For more affordable options within the same price tier, consider brands like Prism² ($$), Girlfriend Collective ($$-$$$), and Zella by Nordstrom ($$).
While Prism² offers a similar vibrant aesthetic and sustainable commitment, its emphasis on versatile inner and outerwear design might appeal more to those seeking multifaceted use in their activewear.
Outdoor Voices is renowned for its vibrant, stylish activewear designed for all-day wear. Their pieces are recognized for high-quality materials and a welcoming, inclusive appeal.
Consider lower-cost options such as Fabletics ($-$$), Alternative Apparel ($-$$), and Zella by Nordstrom ($$) if affordability is key.