#1
Lululemon
Vancouver-founded technical athleticwear label known for Align leggings, Scuba hoodies and ABC pants in proprietary performance fabrics.
What changes. Far larger, more performance-serious and pricier
16 Brands like Outdoor Voices
Ranked by brand similarityWe compared 16 brands like Outdoor Voices, the closest alternatives on fit, price and aesthetic — skewing more premium (6 of 16), led by Lululemon and Vuori.
If you love Outdoor Voices, you might also want to explore brands like Girlfriend Collective, Athleta, and Vuori, which embody similar values of comfort, style, and sustainability in activewear. These brands prioritize functionality and aesthetics, perfect for anyone looking to blend style with performance. Whether you prefer vibrant colors or muted tones, these brands offer a range of options that cater to the athleisure market. Discover how these brands rival Outdoor Voices while promoting an active lifestyle.
#2
Vuori
American activewear label from Encinitas, California, making surf- and yoga-inspired technical knits sold direct-to-consumer and through its own growing store network.
Why it's similar. Both brands cater to an active lifestyle with comfortable, relaxed styles in their collections.
What changes. Menswear-heavy, muted palette, no dress hero
#3
Varley
London- and LA-based womenswear brand blending technical activewear with contemporary knitwear, sweat sets and minimal everyday essentials.
Why it's similar. Contemporary sweat sets with the same soft palette
What changes. More knitwear and lounge, less technical training gear
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#4
Alo
Los Angeles activewear brand founded in 2007, known for yoga and Pilates staples like Airlift leggings and studio-to-street matching sets.
Why it's similar. Alo Yoga and Outdoor Voices share an emphasis on stylish, functional athleisure wear.
What changes. Fashion-forward, mostly black, less recreation-minded
#5
Zella by Nordstrom
Nordstrom's in-house activewear label, known for its Live In leggings and sold almost exclusively through Nordstrom and Nordstrom Rack.
Why it's similar. Shares a focus on comfort, colorful palettes, and technical fabrics with sustainability in mind.
#6
Rhoback
Charlottesville-based activewear brand known for its printed, moisture-wicking performance polos and Q-Zip quarter-zips for golf and everyday wear.
Why it's similar. Focus on technical performance and colorful designs similar to Outdoor Voices.
#7
Adidas
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Why it's similar. Adidas has sold three-stripe sportswear from Herzogenaurach since 1949, and its training range covers recreational exercise on a scale Outdoor Voices never attempted.
#8
Tracksmith
Boston running brand pairing collegiate New England styling with technical performance apparel and footwear for serious amateur runners.
Why it's similar. Shares technical fabric focus and mid-range pricing with some overlap in style.
What changes. Serious run focus and preppy collegiate styling
#9
Alternative Apparel
American label known for soft, vintage-washed Eco-Jersey and Eco-Fleece basics, tees and loungewear, owned by Hanesbrands since 2017 and part of Gildan since December 2025.
#10
Fabletics
American activewear brand co-founded by Kate Hudson in 2013, selling affordable leggings and athleisure via a VIP membership model.
#11
Icebreaker
New Zealand merino wool label making traceable base layers, tees and outdoor apparel; owned by VF Corporation since 2018.
#12
Patagonia
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
#13
Columbia
American outdoor apparel and footwear company known for waterproof shells, insulated parkas and Omni-Heat lining, family-controlled since 1938.
#14
The North Face
VF Corporation-owned outdoor label known for Nuptse down jackets, Denali fleece and Base Camp duffels, plus long-running Supreme collaborations.
#15
PrAna
Carlsbad-based climbing and yoga apparel brand, owned by Columbia Sportswear, known for stretch travel pants and hemp-based sustainable basics.
#16
Bandit Running
Brooklyn running label pairing community-led programming with color-blocked technical kit, sold direct and through its own NYC, LA and Chicago stores.
Why it's similar. Brooklyn running label pairing community-led programming with color-blocked technical kit, sold direct and through its own NYC, LA and Chicago stores.
How we ranked these
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
Compare all 16 at a glance
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Lululemon | More premium | |
| 2 | Vuori | Athleisure | More premium |
| 3 | Varley | Matching sets | Similar |
| 4 | Alo | Athleisure | More premium |
| 5 | Zella by Nordstrom | Athleisure | Similar |
| 6 | Rhoback | Athleisure | More premium |
| 7 | Adidas | Mass sportswear | Similar |
| 8 | Tracksmith | Athleisure | Similar |
| 9 | Alternative Apparel | Similar | |
| 10 | Fabletics | Similar | |
| 11 | Icebreaker | More premium | |
| 12 | Patagonia | Similar | |
| 13 | Columbia | Similar | |
| 14 | The North Face | Similar | |
| 15 | PrAna | More premium | |
| 16 | Bandit Running | Similar |
Common questions
Frequently Asked Questions
What brand is most similar to Outdoor Voices?
The brand that most closely resembles Outdoor Voices is Prism². Its strong focus on sustainability and vibrant designs aligns well with Outdoor Voices’ ethos.
Cheaper alternatives to Outdoor Voices
For more affordable options within the same price tier, consider brands like Prism² ($$), Girlfriend Collective ($$-$$$), and Zella by Nordstrom ($$).
Is Prism² better than Outdoor Voices?
While Prism² offers a similar vibrant aesthetic and sustainable commitment, its emphasis on versatile inner and outerwear design might appeal more to those seeking multifaceted use in their activewear.
What is Outdoor Voices known for?
Outdoor Voices is renowned for its vibrant, stylish activewear designed for all-day wear. Their pieces are recognized for high-quality materials and a welcoming, inclusive appeal.
Brands like Outdoor Voices but more affordable
Consider lower-cost options such as Fabletics ($-$$), Alternative Apparel ($-$$), and Zella by Nordstrom ($$) if affordability is key.
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