If you’re seeking a perfect blend of style and functionality in your activewear, look no further. The world of performance apparel has been transformed by brands that expertly combine breathable fabrics, innovative designs, and flattering silhouettes that move with you. From high-intensity workouts to leisurely weekend outings, these pieces are crafted to adapt seamlessly to any occasion while providing comfort and support.

Brands like Alternative Apparel and Athleta offer a commitment to sustainable practices and stylish designs that appeal to the environmentally conscious consumer. Girlfriend Collective and Vuori stand out with their inclusive sizing and dedication to quality, ensuring that you not only look good but feel great while exercising. Dive into our curated list of brands that embody this spirit and explore how they can elevate your active lifestyle.

How We Rank Brands

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off on our list below? We’d love your take [share feedback →]

Top Similar Brands

Brand
Similar (%)
Style
Price
Why Similar?
Prism²
Match (%)
Style
$$
Why Similar?
Girlfriend Collective
Match (%)
Style
$$-$$$
Why Similar?
Zella by Nordstrom
Match (%)
Style
$$
Why Similar?
Varley
Match (%)
Style
$$-$$$
Why Similar?
Athleta
Match (%)
Style
$$
Why Similar?
Rhoback
Match (%)
Style
$$-$$$
Why Similar?
Adidas
Match (%)
Style
$$
Why Similar?
Vuori
Match (%)
Style
$$-$$$
Why Similar?
Alo Yoga
Match (%)
Style
$$-$$$
Why Similar?
Tracksmith
Match (%)
Style
$$
Why Similar?
Price
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Prism²

Size Guide
$$
Med
$$ (Med)
Sustainable
Athleisure
Origin
London, United Kingdom
Made in
USA
Founded
2020
Prism² is renowned for its versatile, eco-friendly activewear and swimwear, designed to be worn as both innerwear and outerwear. The brand emphasizes sustainability, using seamless knit technology and recycled materials to create comfortable, multi-functional pieces that cater to diverse body types.

Girlfriend Collective

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Sustainable
Origin
Seattle, USA
Made in
Taiwan
Founded
2016

Girlfriend Collective is an American sustainable activewear brand known for its eco-friendly and ethically-made clothing, made from recycled materials and organic cotton.

Zella by Nordstrom

Size Guide
$$
Med
$$ (Med)
Athleisure
Origin
Seattle, USA
Made in
United States, Asia
Founded
2007

Zella by Nordstrom is a women's activewear brand known for its comfortable and stylish designs, available exclusively through Nordstrom, and aimed at a wide range of fitness and lifestyle activities.

$$-$$$
Med-High
$$-$$$ (Med-High)
Contemporary
Athleisure
Origin
London, United Kingdom
Made in
Asia
Founded
1962
Varley is a performance-first lifestyle brand renowned for creating technically innovative, fashion-forward athleisure wear. Their collections combine Californian ease with elegant London style, resulting in a sophisticated aesthetic that's both comfortable and functional.

Athleta

Size Guide
$$
Med
$$ (Med)
Yoga
Origin
Petaluma, USA
Made in
Vietnam, China
Founded
1998

Athleta is an American women's sportswear brand known for its stylish and functional workout clothes, as well as its commitment to sustainability and inclusivity.

Rhoback

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Golf
Origin
Charlottesville, United States
Made in
USA, Asia
Founded
2016
Rhoback is renowned for its high-performance activewear, particularly its moisture-wicking polos and quarter-zips that cater to both golfers and outdoor enthusiasts. The brand combines functionality with stylish designs, ensuring comfort and versatility for an active lifestyle.
$$
Med
$$ (Med)
Athleisure
Origin
Herzogenaurach, Germany
Made in
Asia
Founded
1949

Adidas is German sportswear company founded in 1949, that offers a wide range of products including footwear, clothing, and accessories. Known for its iconic "stripes" logo, and for its collaboration with designers and fashion icons. You already know.

$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
High-quality
Origin
Encinitas, USA
Made in
China
Founded
2015

Vuori is an American activewear brand known for its comfortable and versatile clothing, made from eco-friendly and sustainable materials, and designed for all types of activities.

Alo Yoga

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Yoga
Origin
Los Angeles, USA
Made in
China
Founded
2007

Alo Yoga is an American brand known for producing high-quality yoga clothing and accessories, with a focus on sustainable materials and ethical production methods.

Tracksmith

Size Guide
$$
Med
$$ (Med)
Athletic
American-made
Origin
Boston, United States
Made in
Asia
Founded
2014
Tracksmith is renowned for its high-performance running apparel that seamlessly blends classic style with modern fabric technology. The brand emphasizes both functionality and aesthetics, aiming to inspire and equip runners for training, racing, and rest days.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

Year of Ours

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Stylish
Origin
Los Angeles, United States
Made in
USA
Founded
2016
Year of Ours is renowned for its athleisure wear that seamlessly blends style and functionality, often featuring unique, sports-inspired designs. The brand emphasizes high-quality, performance-driven fabrics that cater to both workout enthusiasts and those seeking chic, comfortable everyday attire.

Lorna Jane

Size Guide
$$
Med-High
$$ (Med)
Athleisure
Functional
Origin
Brisbane, Australia
Made in
China, Vietnam
Founded
1990
Lorna Jane is renowned for its high-quality activewear designed to empower women through stylish, functional, and innovative fitness apparel. The brand emphasizes a blend of fashion and performance, promoting an active and healthy lifestyle.

Alternative Apparel

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Creative
Origin
Norcross, USA
Made in
Peru, India
Founded
1995

Comfortable and eco-friendly basics and loungewear.

Fabletics

Size Guide
$-$$
Low-Med
$-$$ (Low-Med)
Athleisure
Golf
Origin
El Segundo, USA
Made in
Vietnam, China
Founded
2013

Fabletics is an American activewear brand co-founded by Kate Hudson, known for its stylish and affordable workout clothes that are available through a monthly subscription service.

Icebreaker

Size Guide
$$$
High
$$$ (High)
Sustainable
Origin
Wellington, New Zealand
Made in
China, Vietnam
Founded
1994

Icebreaker is a New Zealand outdoor clothing brand known for its high-quality and sustainable merino wool clothing, designed for outdoor activities and travel.

Patagonia

Size Guide
$$
Med
$$ (Med)
Quality Technical
Ethical
Origin
Ventura, USA
Made in
China & USA
Founded
1973

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in  Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

Columbia

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Portland, USA
Made in
Vietnam
Founded
1938

Columbia is an American outdoor clothing and footwear company that specializes in creating high-performance gear for a wide range of outdoor activities, from hiking and camping to fishing and skiing. They are known for their wide range of outdoor clothing and footwear, including jackets, pants, shirts, and boots, as well as a variety of accessories.

A women wearing a The North Face blue 2000 retro nuptse down jacket

The North Face

Size Guide
$$
Med
$$ (Med)
Functional
Technical
Origin
San Francisco, United States
Made in
China
Founded
1968

North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories. Expect rugged, durable, and stylish clothing that is perfect for any adventure, from a day hike to an expedition to the top of a mountain. Find more brands like The North Face here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Origin
Carlsbad, USA
Made in
India, China, Peru
Founded
1992

PrAna offers sustainable and versatile activewear and casual clothing.

20 Brands like Outdoor Voices

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{"pillar":"Outdoor Voices","rows":[{"name":"Prism²","score":93,"style":"Athleisure","price":"Med","whySimilar":"Prism² shares a strong emphasis on sustainability, colorful palettes, and technical materials, aligning closely with Outdoor Voices."},{"name":"Girlfriend Collective","score":88,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands feature sustainable materials and focus heavily on ethical production practices."},{"name":"Zella by Nordstrom","score":88,"style":"Athleisure","price":"Med","whySimilar":"Shares a focus on comfort, colorful palettes, and technical fabrics with sustainability in mind."},{"name":"Varley","score":86,"style":"Athleisure","price":"Med-High","whySimilar":"Similar in style and fabric use with a focus on fashion-forward yet functional pieces."},{"name":"Athleta","score":84,"style":"Athleisure","price":"Med","whySimilar":"Athleta and Outdoor Voices both prioritize stylish yet functional athleisure wear aimed at active lifestyles."},{"name":"Rhoback","score":84,"style":"Athleisure","price":"Med-High","whySimilar":"Focus on technical performance and colorful designs similar to Outdoor Voices."},{"name":"Adidas","score":82,"style":"Athleisure","price":"Med","whySimilar":"Similar style and palette with a focus on performance fabrics and mid-range pricing."},{"name":"Vuori","score":81,"style":"Athleisure","price":"Med-High","whySimilar":"Both brands cater to an active lifestyle with comfortable, relaxed styles in their collections."},{"name":"Alo Yoga","score":76,"style":"Athleisure","price":"Med-High","whySimilar":"Alo Yoga and Outdoor Voices share an emphasis on stylish, functional athleisure wear."},{"name":"Tracksmith","score":75,"style":"Athleisure","price":"Med","whySimilar":"Shares technical fabric focus and mid-range pricing with some overlap in style."}]}

Done exploring brands like Outdoor Voices? Head over to our full brand discovery hub or check out other curated guides for more style inspiration.

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