Brand profile

Attempt

Independent Wuhan label by Liang Dong making modular, utility-driven menswear, with collaborations including UGG, Puma, Vans and Gap.

WuhanOrigin
MenswearFocus
TechwearStyle
$$$$Price

4 brands like Attempt like POST ARCHIVE FACTION, Konundrum, OAMC →

A man wearing black fencing jacket

What to know about Attempt

Outerwear built to be reconfigured

Jackets and technical shirting are the core, with modular panels, adjustable fastenings and shifted proportions rather than surface graphics; palettes stay muted.

Independent label, mainstream collaborators

Founded in Wuhan in 2015 by Liang Dong, it has made apparel and footwear with UGG, Puma and Vans, plus a Gap capsule in 2024.

A softer second line exists

Manufacture by Attempt covers easier casualwear such as plaid stand-collar shirts and balloon-cut trousers, away from the main line's deconstructed tailoring.

Known forJacketsOuterwear

How Attempt fits

Overall fit

mixed

Pieces are typically cut with an intentionally oversized, utility-driven silhouette, but because the label uses Asian sizing the numeric tag tends to feel smaller than an equivalent Western size, so experiences split between 'true to size but roomy' and 'had to size up'.

Tip: Treat the tag as Asian sizing and check the garment measurements per piece — many shoppers land on their usual size or one up in outerwear, but slimmer technical shirting can require sizing up.

Asian sizingoversized cutcheck the measurement chartroomy for layeringdropped shoulder

Low confidence · based on 3 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizerelaxed, slightly boxy through the bodyTake your usual size for a relaxed fit, one up if you want it clearly oversized.
Shirts & overshirtsslightly smalltechnical shirting that reads straighter and narrower than the outerwearConsider sizing up if you want the relaxed look shown on the runway, especially coming from Western sizing.
Trousers & pantsmixedutility cuts spanning straight, wide and panelled silhouettesGo by waist measurement rather than the tag, and expect to adjust or hem the inseam.
Jacketsslightly largeboxy, modular outerwear with dropped shoulders and volume for layeringMost people can stay at their usual size since the cut already carries volume; only size up if you layer heavily.
T-shirts & graphic teesslightly smallboxy but scaled to Asian sizingSizing up one is the safer bet for Western frames.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Attempt

A man standing on a sandy hill wearing a black Konundrum jacket with matching black pants and boots84% match

Konundrum

$$$$Modular outerwearGermany

Literal build-your-own modular outerwear system

What changes: Pure outerwear focus, less tailoring or experimentation

A man wearing a OAMC faded blue button up with matching cargo pants82% match

OAMC

$$$$Utility outerwearParis, France

Military-derived technical layers with quiet restraint

What changes: Bigger house, higher price, Paris runway positioning

A man wearing a bright Red Helly Hanson winter Jacket with matching red pants and a black beanie76% match

Helly Hansen

$$$Technical layeringMoss, Norway

Modular layering pulled from a technical outdoor archive

What changes: Performance heritage lineage rather than deconstruction

Attempt fit questions

Does Attempt run big or small?

Attempt varies by piece. Treat the tag as Asian sizing and check the garment measurements per piece — many shoppers land on their usual size or one up in outerwear, but slimmer technical shirting can require sizing up. Pieces are typically cut with an intentionally oversized, utility-driven silhouette, but because the label uses Asian sizing the numeric tag tends to feel smaller than an equivalent Western size, so experiences split between 'true to size but roomy' and 'had to size up'.

How does Attempt fit?

Pieces are typically cut with an intentionally oversized, utility-driven silhouette, but because the label uses Asian sizing the numeric tag tends to feel smaller than an equivalent Western size, so experiences split between 'true to size but roomy' and 'had to size up'. Overall shape: generally relaxed and layered with dropped shoulders and shifted, deconstructed proportions, though the size labels follow an Asian-scaled grid.

How do Attempt hoodies & sweatshirts fit?

Attempt hoodies & sweatshirts fits true to size. Take your usual size for a relaxed fit, one up if you want it clearly oversized. Shape: relaxed, slightly boxy through the body.

How do Attempt shirts & overshirts fit?

Attempt shirts & overshirts fits slightly small. Consider sizing up if you want the relaxed look shown on the runway, especially coming from Western sizing. Shape: technical shirting that reads straighter and narrower than the outerwear.

How do Attempt trousers & pants fit?

Attempt trousers & pants varies by piece. Go by waist measurement rather than the tag, and expect to adjust or hem the inseam. Shape: utility cuts spanning straight, wide and panelled silhouettes.

Brand facts

ATTEMPT is an independent label founded by Chinese designer Liang Dong and based in Wuhan, working between utility menswear and quiet experimentation. Collections centre on modular outerwear, technical shirting, adjustable fastenings and reconfigurable panels, with deconstructed tailoring, shifted proportions and muted palettes. The brand has produced apparel and footwear collaborations with UGG, Puma and Vans, and a capsule with Gap in 2024. A softer casual line, Manufacture by Attempt, covers plaid stand-collar shirting and balloon-cut trousers. It sells through HBX and Asia-focused stockists alongside its own channels.

Founded
2015
Origin
Wuhan, China
Made in
Asia
Price
$$$$
Focus
Menswear
Facts checked
September 2026
Styles
Techwear, Avant-garde, Minimalist / Contemporary

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