Brand profile

AWOL

Boston sneaker and streetwear boutique, open since 2006, stocking limited-release footwear, established and emerging labels, and its own printed apparel.

BostonOrigin
UnisexFocus
StreetwearStyle
$$Price

4 brands like AWOL like The Museum Clothing DC, Le Spot, Notre Shop →

A man wearing a blue chore jacket, red bandana and paint-splattered white jeans

What to know about AWOL

AWOL — short for Addictive Way of Life — is a sneaker and streetwear boutique established in December 2006 in Boston. Its main store sits at 190 Harvard Ave in the Allston neighbourhood, with a second location on Merrimack Street in Lowell and e-commerce at shopawol.com. Stock pairs limited-release footwear with apparel from established labels and up-and-coming designers, alongside AWOL's own graphic tees, hoodies and hats. The shop also runs in-house silk-screen printing, producing custom shirts for local brands, teams and crews.

Known forT-shirts & graphic teesHoodies & sweatshirts

If you like AWOL

An inside look of Le Spot brand store82% match

Le Spot

$$SneakersOttawa, Canada

Same sneaker-plus-tees corner-shop formula

What changes: Pure retail, no in-house printing

The landing page for Notre Shop Website (September, 2023)78% match

Notre Shop

$$$Elevated streetwearChicago, United States

Boutique with its own line, higher-end curation

What changes: Designer price tier and hype-heavy buy

Brand facts

Founded
2006
Origin
Boston, United States
Price
$$
Focus
Unisex
Styles
Streetwear, Minimalist / Contemporary, Skatewear

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