discoBoston's best streetwear, sneaker, skate and designer shops from Newbury Street to Allston, plus the local labels worth knowing, from New Balance to Tracksmith.
One for each kind of shopping. Every shop here has been checked open.
Concepts (CNCPTS) was founded in Cambridge in 1996 by Tarek Hassan and has its flagship at 18 Newbury Street, with an in-store cafe. It sells sneakers and streetwear alongside its own private-label line and collaborations; its other stores are in New York and Dubai.
AWOL, short for Addictive Way of Life, is a streetwear and sneaker shop on Harvard Avenue in Allston. It has a second store in Lowell and sells online.
Skate shop selling decks and hardware, skate shoes, clothing and accessories, plus its own Orchard-branded goods. Its North End shop has closed and the store is now at 8 Franklin Street in Allston.
Alan and Bê Bilzerian's store in a Back Bay brownstone, with floors for men's and women's fashion and a private atelier. Labels include Yohji Yamamoto and Rick Owens, alongside Bê's own line of cashmere sweaters.
Our favourites first, then every shop we think is worth knowing.
All founded or based in Boston. 4 to start with, then every Boston label we cover.
Sneakers & runningBoston-founded, family-owned athletic brand making performance running shoes and lifestyle sneakers such as the 990 series, 574 and 2002R.
Profile →Official site ↗
Boston-born sneaker boutique and in-house apparel label known for its hidden-storefront concept and collaborations with Nike, New Balance and Puma.
Profile →Official site ↗
RunningBoston running brand pairing collegiate New England styling with technical performance apparel and footwear for serious amateur runners.
Profile →Official site ↗
Boston brand from PIONEERS Run Crew founder Sidney Baptista making streetwear-styled technical running apparel for a broader range of runners.
Profile →Official site ↗Every Boston label we cover. "In Boston at" names the brand's own store, where it has one; open a brand for details.
2 offers from our retailer feeds, prices checked November 1, 2026. Delivery countries and duties are set by each retailer.
The weekly disco
New brands and sales, once a week
Including Boston labels when they go on sale.
Free · One email a week
Boston brands with their own store or showroom in the city. We'll add the shops that stock each brand as we confirm them.
Newbury Street holds most of the list: Concepts at No. 18, Alan Bilzerian at No. 34, Riccardi at No. 116, New Balance at No. 124 and Tracksmith's Trackhouse at No. 285.
5 shops in Back Bay →AWOL on Harvard Avenue and Orchard Skateshop on Franklin Street, a short walk apart.
2 shops in Allston →Hype Store Boston, a sneaker and clothing resale shop on Neponset Avenue.
1 shop in Dorchester →Massachusetts sales tax is 6.25%, but an item of clothing is generally exempt unless it costs more than $175, and then only the amount over $175 is taxed. Tax is added at the till, not included on the tag. Source ↗
Concepts, SAULT, New Balance, Tracksmith's Trackhouse and Hype Store Boston open seven days. AWOL closes on Sundays, and Alan Bilzerian and Riccardi open Monday to Saturday. Hype Store opens at 3pm Monday to Wednesday and on Sundays; Orchard's site gives no hours. Source ↗
A one-way MBTA subway ride costs $2.40 and a local bus $1.70; you can pay with a CharlieCard, CharlieTicket, contactless card or phone, or cash. The Green Line runs under the Back Bay near Newbury Street and out along Commonwealth Avenue to Allston. Source ↗
Tax-free shopping and European sizes: see the Best of American Streetwear guide.
Start on Newbury Street in the Back Bay for Concepts, New Balance and Tracksmith's Trackhouse, plus the designer stores Alan Bilzerian and Riccardi. Then head to Allston for AWOL and Orchard Skateshop, and to the South End for SAULT New England.
Concepts on Newbury Street and AWOL in Allston sell new releases, New Balance has its own store at 124 Newbury Street, and Hype Store Boston in Dorchester deals in resale pairs. Orchard Skateshop carries skate shoes.
No. Bodega's own stores page says its Boston location is temporarily closed (checked 29 Oct 2026). Its Los Angeles store is open, and its in-house Bodega line sells online at bdgastore.com.
Concepts started in Cambridge in 1996; its Massachusetts store is now the flagship at 18 Newbury Street in Boston.
New Balance, the Boston-founded sneaker brand; Tracksmith, a running label launched in Boston in 2014; PYNRS, streetwear-styled running gear from the founder of PIONEERS Run Crew; and Ministry of Supply, which makes office clothes from performance fabrics.
Usually not. Massachusetts exempts clothing items up to $175; on anything pricier, 6.25% is charged only on the amount above $175.
Brands are included if founded or based in Boston. Shops are checked individually, and each shows the date we last confirmed it open; a shop we can't confirm isn't listed. Sale prices come from retailer feeds. Researched, not visited.
Help improve Disco
Know a brand we overlooked, or have an idea for a guide? We're always looking for good recommendations.
Own or represent a shop? Think it belongs here? Send it our way.
Spotted outdated information?