84% matchMargaret Howell
Traditional UK yarns, heirloom knits and shirting
What changes: Fuller wardrobe with tailoring and shirting, not knit-led
Brand profile
B.B. Wallace
Belgian heirloom knitwear label founded in 2025 by Marni's Meryll Rogge and knit specialist Sarah Allsopp.
GhentOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price
4 brands like B.B. Wallace like Margaret Howell, Auralee, LEMAIRE →
What to know about B.B. Wallace
B.B. Wallace is a Belgian knitwear label launched in September 2025 by designer Meryll Rogge, Marni's creative director, with British knit specialist Sarah Allsopp, whom she met at Marc Jacobs. Named after Rogge's sons and marked by a swan woven label, the seasonless line centers on Shetland wool, Donegal, cashmere and double-faced constructions: crewnecks, layered cardigans, pointelle sets, mittens, hats and home pieces. Colour-drenched but restrained, pieces are engineered as heirlooms rather than trend items, with production including Belgium. Stocked by SSENSE and independent boutiques.
If you like B.B. Wallace
84% match
81% matchAuralee
Custom-developed yarns, seasonless natural fibres
What changes: Japanese relaxed silhouettes across full collections
73% matchLEMAIRE
Quiet tonal luxury with the same restrained palette
What changes: Modular tailoring and bags rather than knit specialism
70% matchAcne Studios
Mohair knits and bold colour blocking, less heritage
What changes: Trend-driven Scandi fashion, oversized cuts
Brand facts
- Founded
- 2025
- Origin
- Ghent, Belgium
- Price
- $$$$
- Typical prices
- Knitwear $522–$796 · T-shirts $328–$386
- Focus
- Unisex
- Styles
- Quiet luxury, Minimalist / Contemporary