84% matchMargaret Howell
Traditional UK yarns, heirloom knits and shirting
Brand profile
B.B. Wallace
Belgian heirloom knitwear label founded in 2025 by Marni's Meryll Rogge and knit specialist Sarah Allsopp.
GhentOrigin
Quiet luxuryStyle
$$$$Price
Similar to Margaret Howell, Auralee, LEMAIRE →
What to know about B.B. Wallace
Knitwear only, no seasons
The line sticks to knits — crewnecks, layered cardigans, pointelle sets, mittens, hats and home pieces — released seasonlessly rather than on a trend calendar.
Two industry insiders behind it
Founded in 2025 by Meryll Rogge, Marni's creative director, with British knit specialist Sarah Allsopp, whom she met while both worked at Marc Jacobs.
Yarn choice justifies the price
Shetland wool, Donegal, cashmere and double-faced constructions, with production including Belgium; colour is saturated but the shapes stay plain.
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Brand facts
B.B. Wallace is a Belgian knitwear label launched in September 2025 by designer Meryll Rogge, Marni's creative director, with British knit specialist Sarah Allsopp, whom she met at Marc Jacobs. Named after Rogge's sons and marked by a swan woven label, the seasonless line centers on Shetland wool, Donegal, cashmere and double-faced constructions: crewnecks, layered cardigans, pointelle sets, mittens, hats and home pieces. Colour-drenched but restrained, pieces are engineered as heirlooms rather than trend items, with production including Belgium. Stocked by SSENSE and independent boutiques.
- Founded
- 2025
- Origin
- Ghent, Belgium
- Price
- $$$$
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary
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