Auralee embodies an aesthetic that harmonizes modern minimalism with timeless elegance. Known for its exquisite materials and expertly tailored silhouettes, the brand prioritizes comfort and longevity in every piece, making it a go-to for those seeking sophisticated yet practical fashion. The fit tends to embrace a refined casualness, perfect for transitioning from day into evening effortlessly. Whether you're dressing for a gallery opening or a leisurely weekend brunch, Auralee’s pieces stand out for their subtle yet impactful presence.
Exploring brands like Sefr and A Kind Of Guise reveals a shared commitment to quality craftsmanship and a contemporary approach to design. Similarly, Ann Demeulemeester and Andersson Bell offer adventurous silhouettes and unique detailing that resonate with those who appreciate fashion as a form of personal expression. If you’re drawn to the ethos and artistry of Auralee, delve into our curated list of brands that echo this spirit and discover your next wardrobe favorites.

Sefr is a Swedish clothing brand known for being on the cutting-edge while still being minimalist at heart. You'll find broad ranges of color, texture in the materials they use that will then come together in sleek ways.

Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.


Ann Demeulemeester is a Belgian fashion brand known for their dark, edgy aesthetic and avant-garde designs. The brand is often characterized by a dark, moody aesthetic and a focus on unconventional, edgy silhouettes.



A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.


Led by Daiki Suzuki out of New York in 1999, you’ll find a more unique collection that pushes the boundary and strays from conventional design.


Maison Margiela is a high-end French fashion house known for its avant-garde and experimental designs. They've gained a reputation for pushing the boundaries of traditional fashion design and has gained a cult following among fashion enthusiasts and critics alike.


Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.

Beams Plus is a Japanese heritage-inspired menswear company that can most easily be summarized as 'American style, made in Japan'. With a keen attention to detail in regards to fit and fabrics, they've created a timeless aesthetically driven brand all with a contemporary Japanese fit.

Haider Ackermann is a Colombian fashion designer known for his luxurious, modernist aesthetic and drapey, structured garments. With a romantic and bohemian flair, expect to find one of a kind looks.


Helmut Lang is an Austrian fashion brand is known for its edgy, minimalist aesthetic and high-quality construction. Helmut Lang is credited with helping to define the "minimalist" aesthetic of the 1990s and has been influential in shaping the direction of fashion design in the decades since.


Jil Sander is a high-end fashion brand founded by German designer Jil Sander in 1968. The brand is known for its minimalist and elegant approach to fashion design, often incorporating clean lines, high-quality materials, and a simple color palette in its collections.

Margaret Howell brings a contemporary design to pieces that have a relaxed, lived in, and natural look. Bringing together fine materials and fabrics that fits each individual piece, all rooted in British tradition.

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach. Discover more brands like COS here.

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.


Rick Owens is known for his avant-garde, edgy style. His designs often feature unconventional cuts and draping, and he is known for incorporating unusual materials and textures into his collections. Owens is particularly known for his dark, gothic aesthetic, and his clothing often has a dramatic and sculptural quality to it. Discover more brands like Rick Owens here.


Yohji Yamamoto is a Japanese fashion designer known for his avant-garde, oversized designs and monochromatic color palettes. Expect an edgy style that blends Japanese minimalism and a European sophistication.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
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We hope this roundup of brands like Auralee helped you find your next favorite label. Have a suggestion we should add? Let us know — we’re always updating these lists to keep them fresh and useful.