Garment-Dyed Finx Chino
Auralee's in-house Finx cotton, garment-dyed and cut into one-tuck wide chinos, is the label's most recognisable fabric innovation.
5 live now · from $260
Explore Finx chinos →Brand profile
Auralee
Independent Tokyo label by Ryota Iwai, building relaxed menswear and womenswear around custom-developed Japanese textiles and muted colour.
TokyoOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$$Price
What to know about Auralee
Cloth is designed before clothes
Each season begins with bespoke textile development — Peruvian alpaca, Mongolian cashmere, organic cotton — with production kept in Japan.
One wardrobe, men's and women's
Menswear and womenswear draw on the same set of soft tailoring, coats, wide trousers and knitwear in muted, slightly off colours.
Independent, Tokyo-based, Paris-shown
Founded in 2015 by knitwear and pattern-cutting trained Ryota Iwai, it won the Fashion Prize of Tokyo in 2018 and now shows on the Paris menswear schedule.
The pieces that define Auralee
Shop Auralee →
Luxury Fibre Knitwear
Iwai trained in knitwear and builds each collection around bespoke yarns like baby cashmere, suri alpaca and super kid mohair.
7 live now · from $260
Explore knitwear →
Wool Max Canvas Coat
The densely woven Wool Max Canvas outerwear shows the brand's textile-first approach to soft, unstructured coats and blousons.
1 live now · from $1,171
Explore Max Canvas →Shop Auralee
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How Auralee fits
Overall fit
runs large
Auralee garments are cut deliberately loose and drapey on Japanese sizing (roughly 0–5), so the same nominal size tends to wear a full size or more larger than typical Western labels, with dropped shoulders, long sleeves and wide legs.
Tip: Most people are best taking one size down from their usual (Auralee 4 often lands like a roomy M/L), unless you specifically want the intended oversized drape.
Medium confidence · based on 14 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | very relaxed, dropped shoulder, roomy through chest and sleeve | Size down one unless you want a markedly oversized silhouette. |
| Shirts & overshirts | runs large | relaxed, full-cut body with low armholes and a soft collar | Size down one from your usual shirt size; the sleeves in particular tend to run long. |
| Trousers & pants | runs large | high-rise, wide and straight with a lot of room through the thigh | Consider sizing down at the waist and budget for hemming, as the leg is intentionally wide and long. |
| Jeans & denim | runs large | loose straight to wide, high-rise | Size down one from your usual jean waist and expect a much roomier leg than mainstream denim. |
| Jackets | runs large | soft, unstructured and roomy with dropped or extended shoulders | Size down one from your usual outerwear size unless you plan to layer knitwear underneath. |
| T-shirts & graphic tees | slightly large | boxy with a slightly wide, relaxed body | Take your normal size for the intended relaxed drape, or size down if you want it closer to a standard tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Auralee fit questions
Does Auralee run big or small?
Auralee runs large. Most people are best taking one size down from their usual (Auralee 4 often lands like a roomy M/L), unless you specifically want the intended oversized drape. Auralee garments are cut deliberately loose and drapey on Japanese sizing (roughly 0–5), so the same nominal size tends to wear a full size or more larger than typical Western labels, with dropped shoulders, long sleeves and wide legs.
How does Auralee fit?
Auralee garments are cut deliberately loose and drapey on Japanese sizing (roughly 0–5), so the same nominal size tends to wear a full size or more larger than typical Western labels, with dropped shoulders, long sleeves and wide legs. Overall shape: relaxed and softly boxy with dropped shoulders and generous armholes.
How do Auralee hoodies & sweatshirts fit?
Auralee hoodies & sweatshirts runs large. Size down one unless you want a markedly oversized silhouette. Shape: very relaxed, dropped shoulder, roomy through chest and sleeve.
How do Auralee shirts & overshirts fit?
Auralee shirts & overshirts runs large. Size down one from your usual shirt size; the sleeves in particular tend to run long. Shape: relaxed, full-cut body with low armholes and a soft collar.
How do Auralee trousers & pants fit?
Auralee trousers & pants runs large. Consider sizing down at the waist and budget for hemming, as the leg is intentionally wide and long. Shape: high-rise, wide and straight with a lot of room through the thigh.
Brand facts
Auralee is a Tokyo label founded in 2015 by Ryota Iwai, a Bunka Fashion College graduate who trained in pattern cutting and knitwear. Every season starts with bespoke textile development, from Peruvian alpaca and Mongolian cashmere to organic cotton, with production kept in Japan. Menswear and womenswear share one wardrobe of soft tailoring, coats, wide trousers and knitwear in muted, slightly off colours. Iwai opened a Minami-Aoyama flagship in 2017, won the Fashion Prize of Tokyo in 2018, and now shows on the Paris menswear schedule. It remains independent.
- Founded
- 2015
- Origin
- Tokyo, Japan
- Made in
- Japan
- Price
- $$$$
- Typical prices
- Trousers $500–$658 · Jackets $480–$1230 · Knitwear $212–$571
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury