Margaret Howell epitomizes the essence of understated sophistication with her designs, characterized by their clean lines and impeccable tailoring. The brand embraces natural materials, cultivating a palette that ranges from soft neutrals to deep earth tones. Silhouettes are meticulously crafted to provide an effortless fit, ideal for both everyday wear and more polished occasions. With an emphasis on durability and timelessness, Howell’s garments celebrate both individuality and functionality.
In the realm of contemporary fashion, brands like A.P.C., Universal Works, Norse Projects, and Oliver Spencer resonate with similar values of craftsmanship and minimalism. Each of these names reflects a dedication to quality construction and a refined aesthetic, attracting a discerning audience that appreciates subtle elegance. We invite you to dive into our curated list of brands that embody this spirit, and discover your next favorite piece that aligns with your personal style.
Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:
• Style (40–50%): overall aesthetic and silhouette
• Fit (20–30%): tailoring, proportion, and ease
• Color (10–20%): tone and palette choices
• Price (10–20%): accessibility and value
Think a brand feels off on our list below? We’d love your take [share feedback →]




A.P.C., also known as Atelier de Production et de Creation (Production and Creation Workshop), is a french brand that brings everyday basics into the world of luxury fashion – walking the line between streetwear and high fashion. Discover more brands like A.P.C. here.





Our Legacy has become a leader in contemporary design – leading with a casual selection of daily wear with some fashion-forward pieces mixed in. They provide a wide range of fits so be sure to check the size and fit info before copping.




Acne Studios provides a range of styles beyond contemporary basics with an eclectic use of materials and custom-developed fabrics.



Led by Oliver Spencer, here you’ll find a collection of smart, distinctive and comfortable garments. Perhaps best described as Quality needn’t mean formality; casual needn’t mean careless.


Todd Snyder is an American fashion brand that offers high-quality clothing with a focus on craftsmanship and attention to detail. The brand combines classic American style with contemporary design, offering a range of men's clothing and accessories that are both stylish and practical.


Maison Kitsuné is a Paris-meets-Tokyo fashion brand that doubles as a record label, art gallery and chain of cafes and restaurants around the world. You'll find this contemporary brand never settles when it comes to quality or timeless style.

General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle. They are obsessed with minimalism and the fine details of their garments, which are made to be worn loose and casual. Their meticulous craftsmanship can be seen extended into their one-of-a-kind handmade home decor items.



Led by Daiki Suzuki out of New York in 1999, you’ll find a more unique collection that pushes the boundary and strays from conventional design.


Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

Based out of Germany, A Kind of Guise offers timeless pieces that endure the test of time. You’ll find contemporary pieces matched with premium German craftsmanship and the highest quality materials.
Iben is the brand most similar to Margaret Howell, with a 90% match, due to its strong alignment in style, materials, and minimalist, Scandinavian design approach.
Gentle Fullness, Oliver Spencer, and General Admission are more affordable alternatives to Margaret Howell, offering contemporary style at a mid-range price tier.
While both Iben and Margaret Howell emphasize quality craftsmanship, Iben offers slightly more versatility and seasonality, which might be preferable depending on personal style preferences.
Margaret Howell is renowned for its timeless, understated designs and emphasis on quality craftsmanship, creating effortlessly elegant and versatile wardrobe pieces that exude simplicity.
Gentle Fullness and Oliver Spencer provide great value options, both offering contemporary style and quality craftsmanship at a more accessible price point.
Whether you’re here for a similar vibe, price point, or quality, we hope this list of brands similar to Margaret Howell pointed you in the right direction. Want us to cover another brand? Send us a note!