discoWe compared 16 brands similar to Margaret Howell on fit, price and aesthetic — skewing more affordable (7 of 16), led by Harris Wharf London and A.P.C..
If you're drawn to the timeless elegance of Margaret Howell, you might also appreciate brands like A.P.C., Our Legacy, and Folk Clothing. Each of these brands shares a commitment to quality materials and thoughtfully designed pieces that offer both style and comfort. From the minimalist allure of A.P.C. to the classic charm of Folk Clothing, these brands like Margaret Howell cater to those who value contemporary yet timeless fashion.
Anglo-Italian outerwear label known for unlined pressed-wool coats and soft tailoring, designed in London and made at a family factory in Turin.
Why it's similar. Similar focus on sophisticated outerwear and craftsmanship, aligning closely in materials and aesthetic.
What changes. Outerwear specialist rather than full wardrobe
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Why it's similar. Both brands emphasize contemporary style with a focus on high-quality, relaxed pieces.
Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.
Why it's similar. Our Legacy shares a similar contemporary ethos and focus on premium materials and relaxed silhouettes.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
British slow-fashion streetwear label from the STORY mfg. team, making naturally dyed, India-produced cargo trousers, trail jackets and printed tees.
Why it's similar. Strong overlap in focus on minimalist design, sustainable materials, and relaxed fit.
Independent London label founded in 2001 by Cathal McAteer, making detail-driven, muted menswear and womenswear in relaxed, comfort-first cuts.
Why it's similar. Both brands prioritize understated, timeless designs constructed from premium natural materials.
What changes. Lower price, more graphic detailing, less refined fabric
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Why it's similar. Like Margaret Howell, Acne Studios emphasizes a contemporary approach with focused styles and luxury fabrics.
British maker of plain, high-quality cotton and merino basics — T-shirts, polos and underwear — still sewn at its own Long Eaton factory.
London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.
What changes. More overtly tailoring/suit-led and less austere
New York menswear label reworking American classics, founded in 2011 and owned by American Eagle Outfitters since 2015.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
General Admission, founded by Gavin Dogan and Dooma Fahrenfort in 2015, is a Los Angeles-based brand that creates simple, elegant designs for a more inspired lifestyle.
Daiki Suzuki's New York label, founded 1999 under Nepenthes, reworking American workwear and military patterns with off-kilter construction and mixed fabrics.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Munich menswear label founded in 2009, known for relaxed tailoring, overshirts and fine knitwear built around travel-inspired seasonal collections.
What changes. Travel/pattern influences and a lighter, more playful palette
German-founded, Milan-based luxury house known for minimalist tailoring, now owned by OTB and designed by Simone Bellotti.
Accessories, eyewear and adjacent labels with the same sensibility as Margaret Howell — a complement, not a substitute for the clothing.
Seattle jewelry label from architecture-trained designer Faris Du Graf, known for bold, sculptural bronze, silver and vermeil pieces.
Paris label founded in 2015 by Jingjing Fan, known for sculptural Italian-made leather bags such as the pleated Baozi.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Harris Wharf London | 89% | Contemporary | Cheaper |
| 2 | A.P.C. | 88% | Contemporary | Similar |
| 3 | Our Legacy | 85% | Contemporary | Similar |
| 4 | Gentle Fullness | 85% | Contemporary | Cheaper |
| 5 | Folk Clothing | 82% | Contemporary | Similar |
| 6 | Acne Studios | 80% | Contemporary | Similar |
| 7 | Sunspel | — | Similar | |
| 8 | Oliver Spencer | — | Cheaper | |
| 9 | Todd Snyder | — | Similar | |
| 10 | Maison Kitsuné | — | Similar | |
| 11 | General Admission | — | Cheaper | |
| 12 | Engineered Garments | — | Similar | |
| 13 | FRAME | — | Cheaper | |
| 14 | Norse Projects | — | Cheaper | |
| 15 | A Kind of Guise | — | Cheaper | |
| 16 | Jil Sander | — | Similar | |
| 17 | FarisAccessories & adjacent | — | Cheaper | |
| 18 | EllemeAccessories & adjacent | — | Cheaper |
Iben is the brand most similar to Margaret Howell, with a 90% match, due to its strong alignment in style, materials, and minimalist, Scandinavian design approach.
Gentle Fullness, Oliver Spencer, and General Admission are more affordable alternatives to Margaret Howell, offering contemporary style at a mid-range price tier.
While both Iben and Margaret Howell emphasize quality craftsmanship, Iben offers slightly more versatility and seasonality, which might be preferable depending on personal style preferences.
Margaret Howell is renowned for its timeless, understated designs and emphasis on quality craftsmanship, creating effortlessly elegant and versatile wardrobe pieces that exude simplicity.
Gentle Fullness and Oliver Spencer provide great value options, both offering contemporary style and quality craftsmanship at a more accessible price point.