Brand profile

Badfriend

Southern California streetwear label from Jairo Garcia and Justice Gonzales, known for plaid tracksuits, jerseys and Mexican-American graphics.

Orange CountyOrigin
UnisexFocus
StreetwearStyle
$$Price

4 brands like Badfriend like Valabasas, Unknown London, Wasted Paris

A man wearing a red and white checked Badfriend zip-up track jacket

What to know about Badfriend

Badfriend is a Southern California streetwear label founded by Mexican-American designer Jairo Garcia, with Justice Gonzales credited as co-founder. It releases monthly online drops spanning plaid tracksuits that nod to local LA uniforms, sports jerseys, graphic tees, skate-influenced denim and cut-and-sew outerwear, including a bomber with faux-fur applique in its February 2025 capsule. Graphics reference the founders' Mexican heritage, such as a jersey using imagery from the film Amores Perros. Collaborators include Undefeated, Awake NY and artist Slawn.

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Brand facts

Founded
2019
Origin
Orange County, United States
Made in
USA
Price
$$
Focus
Unisex
Styles
Streetwear

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