#1LRG Clothing
American streetwear label founded in 1999, blending hip-hop, skate and art in graphic tees, fleece and denim; owned by Mad Engine since 2017.
32 Brands like Unknown London
32 brands · AlternativesIf you adore the contemporary streetwear styles of Unknown London, you might find similar appeal in Awake NY, Supreme, and Off-White. Each of these brands captures the vibrant essence of urban fashion, featuring oversized silhouettes and bold graphics that resonate with fashion enthusiasts. From the cultural energy of NYC embodied by Awake NY to the luxury streetwear crossover of Off-White, these brands share the aesthetic values that define Unknown London's unique style. Explore these options to find the perfect balance between edgy design and comfortable wear.
New to Unknown London? Read our Unknown London profile →
#1
#2Awake NY
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
#3Crooks & Castles
Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.
#4Supreme
New York skate and streetwear brand known for weekly box-logo drops and collaborations, owned by EssilorLuxottica since October 2024.
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
#5PLEASURES
Los Angeles streetwear label turning punk, grunge and '90s subculture nostalgia into graphic apparel and prolific music collaborations.
#6Free the Youth
Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.
#7GX1000
San Francisco skate brand built around Ryan Garshell's hill-bomb video series, selling decks, graphic tees and hoodies alongside its films.
#8ICON FIRE
ICON FIRE is a clothing brand known for its edgy and bold designs that incorporate streetwear and high fashion elements.
#9Karl Kani
Founder-led Los Angeles streetwear brand from 1989, known for baggy denim, script-logo tees and 1990s hip-hop heritage, now strongest in Europe and Japan.
#10Off-White
Milan-based luxury streetwear label founded by Virgil Abloh in 2012, owned by brand-management firm Bluestar Alliance since 2024.
#11MISBHV
Independent Polish label from Natalia Maczek and Thomas Wirski, translating Warsaw rave and post-Soviet references into leather, denim and logo streetwear.
#12Martine Rose
London menswear-led label founded in 2007 by Martine Rose, known for distorted proportions, rave-culture references and recurring Nike collaborations.
#13OMIGHTY
Los Angeles Y2K womenswear label known for slogan baby tees, crop tops and printed party dresses sold direct-to-consumer online.
#14Wasted Paris
Independent Paris streetwear label founded in 2012, making skate- and 90s-subculture-inspired graphic tees, hoodies and outerwear.
#15MARKET
Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
#16Explicit Poets
Athens-based independent sunglasses label making affordable contemporary eyewear, sold online worldwide and through two retail stores in Athens.
#17Stüssy
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
#18Palace
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
#19Les Benjamins
Istanbul-based luxury streetwear brand blending Eastern cultural motifs and embroidery with tracksuits, hoodies and outerwear, founded by Bünyamin Aydin in 2011.
#20I Am Gia
Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.
#21FTP
Independent Los Angeles streetwear brand founded in 2010 by Zac Clark, known for provocative graphics, monogram prints and limited direct-to-consumer drops.
#22Midnight Studios
Midnight Studios is a Los Angeles streetwear label by Shane Gonzales, known for punk-referencing graphics and deconstructed, distressed garments.
#23A-COLD-WALL
London brand founded in 2015 by Samuel Ross, pairing brutalist industrial design with technical outerwear; owned by Frasers-backed Four Marketing since late 2024.
#24Represent
Founder-owned British luxury streetwear label from Manchester, known for graphic jersey, leather and its 247 performance activewear line.
#25Kith
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
#26Reigning Champ
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
#27JJJJound
Montreal design studio turned label making pared-back essentials and limited-run collaborations with New Balance, Reebok, Vans and A.P.C.
#28Adsum
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
#29C2H4
Los Angeles label founded in 2014 by Yixi Chen, making retro-futurist, science-inflected menswear built on technical outerwear, treated denim and utility tailoring.
#30Y-3
Y-3 is the long-running adidas and Yohji Yamamoto joint label, blending draped Japanese tailoring with technical sportswear and performance sneakers.
#31Comme des Garçons
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
#32Balenciaga
Kering-owned Parisian luxury house, founded in Spain in 1919, now led by Pierpaolo Piccioli after a decade under Demna.
Unknown London stands out in the fashion world for its edgy, urban aesthetic that artfully merges streetwear influences with high-quality materials and a meticulous attention to detail. This brand has become a staple for those who want their clothing to make a statement, with pieces that are as versatile as they are fashion-forward. However, if you’re in search of brands like Unknown London that offer similar vibes but with distinct twists, you’ll find an array of exciting options to explore.
In particular, LRG Clothing offers a striking resemblance with its bold graphics and oversized fits, flavored with artistic influences. Awake NY taps into urban culture, offering designs infused with the pulse of New York City. Meanwhile, Crooks & Castles seamlessly intertwines streetwear with hip-hop culture, capturing an edgy spirit. Discover these and other noteworthy brands that capture the essence of Unknown London, while bringing their unique flair to the table.
Common questions
Frequently Asked Questions
Cheaper alternatives to Unknown London
ICON FIRE sits below Unknown London on the Disco price scale ($ against $$).
What is Unknown London known for?
Unknown London is renowned for its edgy, urban aesthetic, featuring high-quality streetwear pieces that make bold fashion statements.
Luxury alternatives to Unknown London
Consider Off-White, Martine Rose, and C2H4 for luxury alternatives. Each offers a unique blend of high-fashion elements with streetwear influences.