Brand profile

Bait

California sneaker and collectibles retailer known for licensed pop-culture collaborations with Reebok, ASICS, Saucony and Onitsuka Tiger.

Diamond BarOrigin
UnisexFocus
StreetwearStyle
$$Price

4 brands like Bait like Feature - Las Vegas, Blends, Concepts Shop →

Two models in BAIT fishing-inspired jackets, vests and sneakers seated on a kayak by a lake

What to know about Bait

A shop first, label second

BAIT began as the physical arm of PickYourShoes.com, and its own t-shirts and apparel sit alongside limited-edition sneakers, art toys and collectibles it stocks.

Licensed pop culture drives the sneakers

The name is built on anime, comic and gaming tie-ins produced with Reebok, ASICS, Saucony and Onitsuka Tiger rather than on original footwear design.

West Coast retail, mid-tier pricing

Founded in Diamond Bar in 2011 with stores from Los Angeles and San Diego up to Portland and Seattle, priced in the middle of the streetwear range.

Known forSneakersT-shirts & graphic tees

How Bait fits

Overall fit

true to size

BAIT's in-house and collaboration apparel is usually reported as fitting close to standard US streetwear sizing, with a slightly relaxed, boxy cut on tees and hoodies rather than a tailored one.

Tip: Take your usual US size for a normal streetwear fit, and consider sizing down one if you want a trimmer, less boxy silhouette.

true to sizeboxy teesroomy hoodiesstandard US streetwear sizing

Low confidence · based on 6 sources

By category

CategoryRunsShapeSize advice
T-shirts & graphic teestrue to sizeboxy to regular, typical graphic-tee cutOrder your normal tee size; size down if you prefer a fitted look, since the body tends to be boxy.
Hoodies & sweatshirtsslightly largerelaxed streetwear fit with dropped-feeling shoulders on some releasesStick to your usual size for a roomy look, or size down if you don't want extra volume.
Jacketsslightly largeroomy, layering-friendly coach and varsity style cutsUsual size works over a hoodie; size down if wearing over just a tee.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Bait

A blue and grey textured Blends mid-top sneaker on a plain grey background80% match

Blends

$$$Exclusive dropsSan Diego, United States

SoCal boutique with exclusive releases and house label

What changes: Single-city, tighter high-end curation, no toys or collectibles

The landing page for Concepts Shop website (September, 2023)78% match

Concepts Shop

$$$Collab sneakersCambridge, United States

Built on licensed collab projects and own apparel line

What changes: East Coast, Nike SB/New Balance heritage over anime and gaming IP

A man wearing a bold pink and purple patterned oversized jacket with black trousers and orange sneakers66% match

Centre

$$Release dayDallas, United States

Regional chain pairing launch sneakers with own branded gear

What changes: Texas-only and less collab or IP-licensing output

Bait fit questions

Does Bait run big or small?

Bait fits true to size. Take your usual US size for a normal streetwear fit, and consider sizing down one if you want a trimmer, less boxy silhouette. BAIT's in-house and collaboration apparel is usually reported as fitting close to standard US streetwear sizing, with a slightly relaxed, boxy cut on tees and hoodies rather than a tailored one.

How does Bait fit?

BAIT's in-house and collaboration apparel is usually reported as fitting close to standard US streetwear sizing, with a slightly relaxed, boxy cut on tees and hoodies rather than a tailored one. Overall shape: generally relaxed streetwear cut, boxier through the body than mall-brand basics.

How do Bait t-shirts & graphic tees fit?

Bait t-shirts & graphic tees fits true to size. Order your normal tee size; size down if you prefer a fitted look, since the body tends to be boxy. Shape: boxy to regular, typical graphic-tee cut.

How do Bait hoodies & sweatshirts fit?

Bait hoodies & sweatshirts fits slightly large. Stick to your usual size for a roomy look, or size down if you don't want extra volume. Shape: relaxed streetwear fit with dropped-feeling shoulders on some releases.

How do Bait jackets fit?

Bait jackets fits slightly large. Usual size works over a hoodie; size down if wearing over just a tee. Shape: roomy, layering-friendly coach and varsity style cuts.

Brand facts

BAIT is a California-based sneaker and pop-culture retailer founded by Eric Cheng, with its first store opening in Diamond Bar in 2013 as the brick-and-mortar arm of PickYourShoes.com. It stocks limited-edition footwear, streetwear, art toys and collectibles alongside an in-house apparel line, and runs stores across the West Coast including Los Angeles (Melrose), Orange County, San Diego, San Francisco, Portland and Seattle. The retailer is known for licensed anime, comic and gaming collaborations built with Reebok, ASICS, Saucony and Onitsuka Tiger.

Founded
2011
Origin
Diamond Bar, United States
Price
$$
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Skatewear, Athleisure / Sportswear

Bait is featured in

Keep exploring