Concepts Shop

Concepts (CNCPTS) is a sneaker and streetwear retailer founded in 1996 by Tarek Hassan in Harvard Square, Cambridge, Massachusetts, with Deon Point as creative director. It stocks Nike, New Balance, Asics and contemporary labels alongside in-house hats, hoodies and tees carrying the interlocking-C logo. Store-exclusive collaborations drive the brand, from the Nike SB "Lobster" Dunk series and New Balance 998 "C-Note" to the New Balance 1000 "Mile" in March 2025 and a 997 "Montage" in December 2025. Stores operate in Boston, New York, Miami and Dubai.