87% matchSaint Alfred Shop
Wicker Park boutique with its own label and collab history
What changes: Closed storefront; smaller apparel range
Brand profile
Boston-area sneaker and streetwear retailer known for exclusive Nike SB and New Balance collaborations, plus its own logo apparel line.
4 brands like Concepts Shop like Saint Alfred Shop, Blends, Feature - Las Vegas →

Concepts stocks Nike, New Balance and Asics, but its identity comes from store-exclusive collaborations like the Nike SB "Lobster" Dunks and New Balance 998 "C-Note."
Founded in 1996 by Tarek Hassan in Cambridge, Massachusetts, it now runs stores in Boston, New York, Miami and Dubai, with Deon Point as creative director.
Beyond the sneaker releases, the own-label side is hats, hoodies and tees marked with the interlocking-C logo rather than a full seasonal collection.
Overall fit
true to size
Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used.
Tip: For in-house apparel order your usual size; for sneaker collabs follow the sizing of the base model (Nike, New Balance or Asics).
Medium confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Sneakers | true to size | varies by base model, generally standard width | Follow the base model's sizing: New Balance collabs often run slightly long (consider a half size down), while Nike SB Dunks fit true to size for most. |
| Hoodies & sweatshirts | slightly large | relaxed, roomy | Order your usual size for a relaxed fit or size down if you prefer it trimmer. |
| T-shirts & graphic tees | true to size | relaxed, slightly boxy | Take your normal size; size up only if you want a looser streetwear drape. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
87% matchWicker Park boutique with its own label and collab history
What changes: Closed storefront; smaller apparel range
85% matchWest-coast equivalent for exclusive releases and raffles
What changes: Less in-house apparel depth
80% matchMulti-store desert chain with heavy collab output
What changes: Broader mall-adjacent footprint, more resale-lite stock
73% matchTexas boutique chain with own-branded basics
What changes: Less collaboration-driven, more everyday stock
Concepts Shop fits true to size. For in-house apparel order your usual size; for sneaker collabs follow the sizing of the base model (Nike, New Balance or Asics). Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used.
Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used. Overall shape: relaxed streetwear cut on apparel; footwear varies by silhouette.
Concepts Shop sneakers fits true to size. Follow the base model's sizing: New Balance collabs often run slightly long (consider a half size down), while Nike SB Dunks fit true to size for most. Shape: varies by base model, generally standard width.
Concepts Shop hoodies & sweatshirts fits slightly large. Order your usual size for a relaxed fit or size down if you prefer it trimmer. Shape: relaxed, roomy.
Concepts Shop t-shirts & graphic tees fits true to size. Take your normal size; size up only if you want a looser streetwear drape. Shape: relaxed, slightly boxy.
Concepts (CNCPTS) is a sneaker and streetwear retailer founded in 1996 by Tarek Hassan in Harvard Square, Cambridge, Massachusetts, with Deon Point as creative director. It stocks Nike, New Balance, Asics and contemporary labels alongside in-house hats, hoodies and tees carrying the interlocking-C logo. Store-exclusive collaborations drive the brand, from the Nike SB "Lobster" Dunk series and New Balance 998 "C-Note" to the New Balance 1000 "Mile" in March 2025 and a 997 "Montage" in December 2025. Stores operate in Boston, New York, Miami and Dubai.