Brand profile

Concepts Shop

Boston-area sneaker and streetwear retailer known for exclusive Nike SB and New Balance collaborations, plus its own logo apparel line.

CambridgeOrigin
UnisexFocus
StreetwearStyle
$$$Price

4 brands like Concepts Shop like Saint Alfred Shop, Blends, Feature - Las Vegas →

The landing page for Concepts Shop website (September, 2023)

What to know about Concepts Shop

A retailer that makes sneakers

Concepts stocks Nike, New Balance and Asics, but its identity comes from store-exclusive collaborations like the Nike SB "Lobster" Dunks and New Balance 998 "C-Note."

Harvard Square, then four cities

Founded in 1996 by Tarek Hassan in Cambridge, Massachusetts, it now runs stores in Boston, New York, Miami and Dubai, with Deon Point as creative director.

In-house line is basics

Beyond the sneaker releases, the own-label side is hats, hoodies and tees marked with the interlocking-C logo rather than a full seasonal collection.

Known forSneakersT-shirts & graphic tees

How Concepts Shop fits

Overall fit

true to size

Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used.

Tip: For in-house apparel order your usual size; for sneaker collabs follow the sizing of the base model (Nike, New Balance or Asics).

true to sizerelaxed fitfollow the base modelstreetwear cut

Medium confidence · based on 4 sources

By category

CategoryRunsShapeSize advice
Sneakerstrue to sizevaries by base model, generally standard widthFollow the base model's sizing: New Balance collabs often run slightly long (consider a half size down), while Nike SB Dunks fit true to size for most.
Hoodies & sweatshirtsslightly largerelaxed, roomyOrder your usual size for a relaxed fit or size down if you prefer it trimmer.
T-shirts & graphic teestrue to sizerelaxed, slightly boxyTake your normal size; size up only if you want a looser streetwear drape.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

If you like Concepts Shop

A blue and grey textured Blends mid-top sneaker on a plain grey background85% match

Blends

$$$Hyped sneakersSan Diego, United States

West-coast equivalent for exclusive releases and raffles

What changes: Less in-house apparel depth

A man wearing a bold pink and purple patterned oversized jacket with black trousers and orange sneakers73% match

Centre

$$Everyday streetwearDallas, United States

Texas boutique chain with own-branded basics

What changes: Less collaboration-driven, more everyday stock

Concepts Shop fit questions

Does Concepts Shop run big or small?

Concepts Shop fits true to size. For in-house apparel order your usual size; for sneaker collabs follow the sizing of the base model (Nike, New Balance or Asics). Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used.

How does Concepts Shop fit?

Concepts' in-house tees and hoodies generally fit true to size with a relaxed streetwear cut, while their sneaker output follows the fit of whichever partner brand's silhouette is used. Overall shape: relaxed streetwear cut on apparel; footwear varies by silhouette.

How do Concepts Shop sneakers fit?

Concepts Shop sneakers fits true to size. Follow the base model's sizing: New Balance collabs often run slightly long (consider a half size down), while Nike SB Dunks fit true to size for most. Shape: varies by base model, generally standard width.

How do Concepts Shop hoodies & sweatshirts fit?

Concepts Shop hoodies & sweatshirts fits slightly large. Order your usual size for a relaxed fit or size down if you prefer it trimmer. Shape: relaxed, roomy.

How do Concepts Shop t-shirts & graphic tees fit?

Concepts Shop t-shirts & graphic tees fits true to size. Take your normal size; size up only if you want a looser streetwear drape. Shape: relaxed, slightly boxy.

Brand facts

Concepts (CNCPTS) is a sneaker and streetwear retailer founded in 1996 by Tarek Hassan in Harvard Square, Cambridge, Massachusetts, with Deon Point as creative director. It stocks Nike, New Balance, Asics and contemporary labels alongside in-house hats, hoodies and tees carrying the interlocking-C logo. Store-exclusive collaborations drive the brand, from the Nike SB "Lobster" Dunk series and New Balance 998 "C-Note" to the New Balance 1000 "Mile" in March 2025 and a 997 "Montage" in December 2025. Stores operate in Boston, New York, Miami and Dubai.

Founded
1996
Origin
Cambridge, United States
Price
$$$
Focus
Unisex
Facts checked
September 2026
Styles
Streetwear, Skatewear, Athleisure / Sportswear

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