Brand profile

Barton Perreira

Japan-made luxury eyewear brand founded in 2007 in California, acquired by LVMH's Thélios in 2023 and known for retro-modern frames.

IrvineOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price

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A man wearing a Barton Perreira striped shirt in red and white along with sunglasses

What to know about Barton Perreira

Japan-made frames, California design

Founders Bill Barton and Patty Perreira design in Irvine and manufacture in Japan, using acetate, titanium and mixed-material builds rather than licensed production.

Retro shapes, not fashion logos

The range centres on aviators, cat-eyes and rimless frames with a mid-century lean, sold through its own boutiques and independent opticians.

Now owned by LVMH's Thélios

Thélios bought the brand outright in November 2023 in a deal valuing it near $80 million, and installed Cedric Moreau as chief executive in December 2024.

If you like Barton Perreira

Brand facts

California luxury eyewear house founded in 2007 by Bill Barton and designer Patty Perreira, making optical frames and sunglasses in Japan from acetate, titanium and mixed materials. LVMH eyewear subsidiary Thélios acquired the brand outright in November 2023 in a deal valuing it near $80 million, and named Cedric Moreau chief executive in December 2024. Output centres on retro-leaning aviators, cat-eyes and rimless shapes, plus recurring James Bond 007 capsules and a 000 Magazine collaboration, sold through its own boutiques and opticians.

Founded
2007
Origin
Irvine, United States
Made in
Asia
Price
$$$$
Focus
Unisex
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary, Urban prep / Ivy

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