Brand profile

BASE

Long-running Miami concept store, now in Wynwood, mixing designer menswear, footwear, books and its own SCENSE fragrance line.

MiamiOrigin
MenswearFocus
Minimalist / ContemporaryStyle
$$$Price

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An inside image of BASE store

What to know about BASE

A retailer first, label second

BASE is a Miami concept store founded in 1989 by Steven Giles, buying menswear-led designer clothing, shoes, accessories, books, grooming and general goods.

The buy leans Japanese avant-garde

Racks carry Comme des Garcons, Yohji Yamamoto and Vivienne Westwood alongside Converse, so prices span sneaker-level to full designer.

It makes its own fragrance

The store produces SCENSE blends sold as SAND, SEA, MOSS and CRAFT, its main in-house product line.

Known forShirts & overshirtsTrousers & pantsSweaters & knitwearT-shirts & graphic tees

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Lifestyle concept mixing fashion with objects and cafe

What changes: Hype/collab driven rather than avant-garde designer

Brand facts

BASE is a Miami concept store founded by Steven Giles. Its flagship, BASE Superstore, traded on Lincoln Road in South Beach for more than twenty years and has since relocated to the Wynwood Arts District. The buy is menswear-led and spans designer clothing, footwear, accessories, books, grooming products and mercantile, with labels including Comme des Garcons, Yohji Yamamoto, Vivienne Westwood and Converse. The store also produces its own SCENSE fragrance blends, sold as SAND, SEA, MOSS and CRAFT.

Founded
1989
Origin
Miami, United States
Price
$$$
Focus
Menswear
Facts checked
September 2026
Styles
Minimalist / Contemporary, Streetwear

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