A man wearing a BBUC cycling outfit in white and green

BBUC

$$$
StyleStreetwearMinimalist / ContemporaryWorkwear / Heritage
Known forSweaters & knitwear
Origin · Vienna, AustriaMade in · EuropeFounded · 2015

BBUC (brillibrilliant/unicorn) is a Vienna cycling apparel label founded by Marvin Mangalino and Christian Wieners, run from the Hotel am Brillantengrund in Neubau. It makes race jerseys, bib shorts, off-season and casual pieces cut in Italy from Schoeller technical fabrics, in men's and women's fits. Graphics lean on in-joke prints, logo-parody motifs and bright colour blocking rather than conventional team kit. The name comes from Wieners' fixed-gear Unicorn Ride. Sold direct and through SSENSE, with current-season collections still shipping.

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