Brand profile

BBUC

Vienna-based cycling apparel brand pairing Italian-made Schoeller-fabric jerseys and bibs with irreverent, graphic-heavy design.

ViennaOrigin

UnisexFocus

StreetwearStyle

$$$Price

Shop BBUC ↗

4 brands like BBUC like Serapis, Fairly Normal, L'Homme Rouge →

What to know about BBUC

Race kit, not team kit

Jerseys and bib shorts come with in-joke prints, logo-parody motifs and bright colour blocking instead of conventional sponsor-style cycling graphics.

Cut in Italy, Schoeller fabrics

Pieces are made in Italy from Schoeller technical fabrics, in men's and women's fits, which explains the med-high pricing on performance and casual items alike.

Run out of a Vienna hotel

Founded in 2015 by Marvin Mangalino and Christian Wieners, the label operates from Hotel am Brillantengrund in Neubau and sells direct and via SSENSE.

Known forSweaters & knitwear

StyleStreetwear Minimalist / Contemporary Workwear / Heritage

If you like BBUC

72% match

Serapis

$$$Graphic outerwearAthens, Greece

Art-collective graphics on technical workwear bases

What changes: Maritime/silk heritage rather than race-fit cycling kit

Shop Serapis

66% match

Fairly Normal

$$$Off-bike casualLisbon, Portugal

Sport-rooted casualwear, brighter and less race-focused

What changes: Surf leisurewear, no technical performance fabrics

Shop Fairly Normal

64% match

L'Homme Rouge

$$Technical basicsStockholm, Sweden

Performance-minded materials in a design-led menswear cut

What changes: Wool-led Scandi minimalism, muted rather than loud graphics

Shop L'Homme Rouge second-hand 26 brands like L'Homme Rouge →

62% match

Frisur

$$Functional minimalBerlin, Germany

EU-made functional menswear from a small German-speaking label

What changes: Quiet minimalism, no sport-specific kit

Shop Frisur second-hand

Brand facts

BBUC (brillibrilliant/unicorn) is a Vienna cycling apparel label founded by Marvin Mangalino and Christian Wieners, run from the Hotel am Brillantengrund in Neubau. It makes race jerseys, bib shorts, off-season and casual pieces cut in Italy from Schoeller technical fabrics, in men's and women's fits. Graphics lean on in-joke prints, logo-parody motifs and bright colour blocking rather than conventional team kit. The name comes from Wieners' fixed-gear Unicorn Ride. Sold direct and through SSENSE, with current-season collections still shipping.

Founded: 2015
Origin: Vienna, Austria
Made in: Italy
Price: $$$
Focus: Unisex
Facts checked: September 2026
Styles: Streetwear, Minimalist / Contemporary, Workwear / Heritage

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