80% matchL'Homme Rouge
Wool-led Scandinavian durability over trend pieces
What changes: Narrower wool focus and more design-competition profile
Brand profile
Berlin label founded in 2007, combining German functionality and Scandinavian minimalism in tactile, EU-made menswear and womenswear.
4 brands like Frisur like L'Homme Rouge, HIBU lisbon, Olow →

Frisur is a Berlin design studio and clothing label founded in 2007 by longtime friends Stephan Sunder-Plassmann and Thies Meyer in northern Germany near the Danish border. It pairs German functional design with Scandinavian minimalism across seasonal men's and women's collections of shirting, knitwear, jersey, trousers and outerwear in muted, earthy palettes. Emphasis falls on handfeel, natural fabrics and durability rather than trend pieces. Garments are designed in Berlin and produced with European suppliers, and the label sells through independent sustainable-fashion retailers across Europe.
80% matchWool-led Scandinavian durability over trend pieces
What changes: Narrower wool focus and more design-competition profile
76% matchGenderless minimal basics, made in Portugal
What changes: More deconstructed, fashion-forward silhouettes
68% match
62% matchFunction-first utility staples in durable cottons
What changes: US-made pure workwear, no knitwear or shirting