Brand profile

Belle Anna

Los Angeles womenswear and swim label by Annabelle Noelle, making pared-back, vintage-leaning pieces in small batches; formerly Belle The Label.

Los AngelesOrigin
Minimalist / ContemporaryStyle
$$$Price

Similar to Reformation, Viktoria & Woods, Les Coyotes de Paris

A woman wearing a grey Belle Anna funnel-neck sweater with a cream pleated midi skirt

What to know about Belle Anna

A film background, not fashion school

Annabelle Noelle trained in film and builds the label with a small group of women collaborators, treating clothing, imagery and mood as one project.

Slip dresses and swim, small batches

The range runs to slip dresses, knits, separates and swimwear in pared-back, vintage-leaning cuts, produced in small runs rather than broad seasonal drops.

Renamed from Belle The Label

The brand traded as Belle The Label before becoming Belle Anna, and now sells direct alongside SSENSE and independent boutiques at a mid-to-high price.

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Brand facts

Belle Anna is a women's ready-to-wear and swim label founded in 2018 by Annabelle Noelle, who trained in film rather than fashion and builds the brand alongside a small circle of women collaborators. Formerly trading as Belle The Label, it renamed to Belle Anna while keeping the same design point of view: pared-back, vintage-leaning silhouettes, slip dresses, knits, separates and swimwear produced in small batches. The label frames clothing as a dialogue between garment, imagery and emotion, and sells direct plus through SSENSE and independent boutiques.

Founded
2018
Origin
Los Angeles, United States
Price
$$$
Facts checked
August 2026
Styles
Minimalist / Contemporary, Quiet luxury

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