90% matchReformation
Same LA vintage slip-dress language, bigger scale
Brand profile
Los Angeles womenswear and swim label by Annabelle Noelle, making pared-back, vintage-leaning pieces in small batches; formerly Belle The Label.
Similar to Reformation, Viktoria & Woods, Les Coyotes de Paris →

Annabelle Noelle trained in film and builds the label with a small group of women collaborators, treating clothing, imagery and mood as one project.
The range runs to slip dresses, knits, separates and swimwear in pared-back, vintage-leaning cuts, produced in small runs rather than broad seasonal drops.
The brand traded as Belle The Label before becoming Belle Anna, and now sells direct alongside SSENSE and independent boutiques at a mid-to-high price.
Belle Anna is a women's ready-to-wear and swim label founded in 2018 by Annabelle Noelle, who trained in film rather than fashion and builds the brand alongside a small circle of women collaborators. Formerly trading as Belle The Label, it renamed to Belle Anna while keeping the same design point of view: pared-back, vintage-leaning silhouettes, slip dresses, knits, separates and swimwear produced in small batches. The label frames clothing as a dialogue between garment, imagery and emotion, and sells direct plus through SSENSE and independent boutiques.
We don't have a fit consensus for Belle Anna yet. Bought something? Add your fit below — it helps the next shopper.