90% matchReformation
Same LA vintage slip-dress language, bigger scale
What changes: Mass-market volume and sustainability reporting vs small-batch runs
Brand profile
Los Angeles womenswear and swim label by Annabelle Noelle, making pared-back, vintage-leaning pieces in small batches; formerly Belle The Label.
4 brands like Belle Anna like Reformation, Viktoria & Woods, Les Coyotes de Paris →

Belle Anna is a women's ready-to-wear and swim label founded in 2018 by Annabelle Noelle, who trained in film rather than fashion and builds the brand alongside a small circle of women collaborators. Formerly trading as Belle The Label, it renamed to Belle Anna while keeping the same design point of view: pared-back, vintage-leaning silhouettes, slip dresses, knits, separates and swimwear produced in small batches. The label frames clothing as a dialogue between garment, imagery and emotion, and sells direct plus through SSENSE and independent boutiques.
90% matchSame LA vintage slip-dress language, bigger scale
What changes: Mass-market volume and sustainability reporting vs small-batch runs
76% matchPared-back womenswear built on merino knit
What changes: Australian knitwear focus, no swim
71% matchUnderstated womenswear with a slightly sharper edge
What changes: European tailoring-and-denim core rather than soft vintage silhouettes
70% matchLA softness in cashmere and silk, more elevated
What changes: Bigger contemporary label, pricier fabrics, no vintage cues