83% matchSTAUD
LA vintage-inflected dresses at the same price tier
What changes: No sustainability reporting; more structured bags and quirky design
Brand profile
Reformation
Los Angeles womenswear label founded in 2009, known for vintage-inspired slip dresses, denim and published per-garment sustainability data.
Los AngelesOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about Reformation
Reformation is a Los Angeles womenswear label founded in 2009 by Yael Aflalo, combining vintage-inflected silhouettes with sustainability claims. Its range centers on slip and midi dresses, bias-cut florals, corseted and knit tops, denim, tailoring, shoes, bags and bridal. Production is split between the brand's Los Angeles-area factory and outside partners, using deadstock, Tencel and linen, with per-garment environmental footprint data published alongside products. Private equity firm Permira acquired a majority stake in 2019, with Aflalo retaining significant ownership at the time; the company operates direct retail stores across the US and in the UK.
How Reformation fits
Overall fit
runs small
Shoppers widely report Reformation cuts slim and small through the bust, shoulders and armholes, so many size up one from their usual, while stretch knits and elasticated styles tend to land closer to true to size.
Tip: Size up one, especially if you're a C cup or above or have broader shoulders, and check whether the item is non-stretch woven or deadstock fabric before committing.
High confidence · based on 25 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | runs small | tailored and close to the body, with narrow shoulders and slim sleeves that limit layering | Size up if you want to wear anything more than a thin top underneath. |
| Jeans & denim | slightly small | high-rise, snug through waist and hip; rigid vintage-inspired denim with minimal stretch in many washes | Size up one in the rigid non-stretch washes; stay true to size in the comfort-stretch fits. |
| Shirts & overshirts | runs small | slim woven blouses with a close bust and restrictive armhole; button-front styles are prone to gaping | Size up if you're above a B cup or plan to layer, since the woven, non-stretch fabrics offer little give. |
| T-shirts & graphic tees | slightly small | fitted, body-hugging knit tops that are often cropped or shrunken by design | Take your normal size in the stretchy rib knits but size up if you want anything beyond a second-skin fit or more length. |
| Trousers & pants | true to size | high-rise, cleanly cut with a fitted waist and either a straight or wide leg | Order your usual waist size but expect to hem, and consider the petite length if offered. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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Reformation fit questions
Does Reformation run big or small?
Reformation runs small. Size up one, especially if you're a C cup or above or have broader shoulders, and check whether the item is non-stretch woven or deadstock fabric before committing. Shoppers widely report Reformation cuts slim and small through the bust, shoulders and armholes, so many size up one from their usual, while stretch knits and elasticated styles tend to land closer to true to size.
How does Reformation fit?
Shoppers widely report Reformation cuts slim and small through the bust, shoulders and armholes, so many size up one from their usual, while stretch knits and elasticated styles tend to land closer to true to size. Overall shape: slim and body-skimming, with notably narrow shoulders and tight armholes; bust is the most common problem area.
How do Reformation jackets fit?
Reformation jackets runs small. Size up if you want to wear anything more than a thin top underneath. Shape: tailored and close to the body, with narrow shoulders and slim sleeves that limit layering.
How do Reformation jeans & denim fit?
Reformation jeans & denim fits slightly small. Size up one in the rigid non-stretch washes; stay true to size in the comfort-stretch fits. Shape: high-rise, snug through waist and hip; rigid vintage-inspired denim with minimal stretch in many washes.
How do Reformation shirts & overshirts fit?
Reformation shirts & overshirts runs small. Size up if you're above a B cup or plan to layer, since the woven, non-stretch fabrics offer little give. Shape: slim woven blouses with a close bust and restrictive armhole; button-front styles are prone to gaping.
Brand facts
- Founded
- 2009
- Origin
- Los Angeles, United States
- Made in
- USA, China
- Price
- $$$
- Focus
- Womenswear
- Styles
- Minimalist / Contemporary, Y2K, Quiet luxury