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Reformation
StyleMinimalist / ContemporaryY2KQuiet luxury
Known forTops
Reformation is a Los Angeles womenswear label founded in 2009 by Yael Aflalo, combining vintage-inflected silhouettes with sustainability claims. Its range centers on slip and midi dresses, bias-cut florals, corseted and knit tops, denim, tailoring, shoes, bags and bridal. Production is split between the brand's Los Angeles-area factory and outside partners, using deadstock, Tencel and linen, with per-garment environmental footprint data published alongside products. Private equity firm Permira acquired a majority stake in 2019, with Aflalo retaining significant ownership at the time; the company operates direct retail stores across the US and in the UK.
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How Reformation fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Shirts & overshirts | runs small | slim woven blouses with a close bust and restrictive armhole; button-front styles are prone to gaping | regular, often slightly cropped or designed to be tucked | Size up if you're above a B cup or plan to layer, since the woven, non-stretch fabrics offer little give. | medium |
| Trousers & pants | true to size | high-rise, cleanly cut with a fitted waist and either a straight or wide leg | long — many styles are drafted for heels and need hemming on shorter frames | Order your usual waist size but expect to hem, and consider the petite length if offered. | medium |
| Jeans & denim | slightly small | high-rise, snug through waist and hip; rigid vintage-inspired denim with minimal stretch in many washes | long inseams on straight and wide-leg styles | Size up one in the rigid non-stretch washes; stay true to size in the comfort-stretch fits. | medium |
| Jackets | runs small | tailored and close to the body, with narrow shoulders and slim sleeves that limit layering | regular to slightly cropped | Size up if you want to wear anything more than a thin top underneath. | medium |
| T-shirts & graphic tees | slightly small | fitted, body-hugging knit tops that are often cropped or shrunken by design | short to cropped through the body | Take your normal size in the stretchy rib knits but size up if you want anything beyond a second-skin fit or more length. | medium |
Does Reformation run big or small?
Reformation runs small. Size up one, especially if you're a C cup or above or have broader shoulders, and check whether the item is non-stretch woven or deadstock fabric before committing. Shoppers widely report Reformation cuts slim and small through the bust, shoulders and armholes, so many size up one from their usual, while stretch knits and elasticated styles tend to land closer to true to size.
How does Reformation fit?
Shoppers widely report Reformation cuts slim and small through the bust, shoulders and armholes, so many size up one from their usual, while stretch knits and elasticated styles tend to land closer to true to size. Overall shape: slim and body-skimming, with notably narrow shoulders and tight armholes; bust is the most common problem area.
How do Reformation shirts & overshirts fit?
Reformation shirts & overshirts runs small. Size up if you're above a B cup or plan to layer, since the woven, non-stretch fabrics offer little give. Shape: slim woven blouses with a close bust and restrictive armhole; button-front styles are prone to gaping.
How do Reformation trousers & pants fit?
Reformation trousers & pants fits true to size. Order your usual waist size but expect to hem, and consider the petite length if offered. Shape: high-rise, cleanly cut with a fitted waist and either a straight or wide leg.
How do Reformation jeans & denim fit?
Reformation jeans & denim fits slightly small. Size up one in the rigid non-stretch washes; stay true to size in the comfort-stretch fits. Shape: high-rise, snug through waist and hip; rigid vintage-inspired denim with minimal stretch in many washes.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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