discoWe compared 21 brands like Reformation, the closest alternatives on fit, price and aesthetic — 13 cheaper and 1 more premium, led by STAUD and Christy Dawn.
If you love Reformation, you'll likely also be drawn to brands like GANNI, Amour Vert, and Sezane. These labels share Reformation's commitment to sustainability and chic contemporary styles, while often incorporating their unique flair. GANNI stands out with its bold and playful designs, Amour Vert offers timeless pieces crafted from eco-friendly materials, and Sezane resonates with those seeking a Parisian approach to effortless elegance. Explore these brands like Reformation to enhance your wardrobe with stylish, environmentally conscious pieces.
Los Angeles contemporary womenswear label known for vintage-inflected dresses, playful color and structured bags like the Moon and Bissett.
Why it's similar. Like Reformation, STAUD offers contemporary fashion with an eye for bold colors and unique designs.
What changes. No sustainability reporting; more structured bags and quirky design
Los Angeles label making vintage-inspired dresses from deadstock fabric and regeneratively farmed Indian cotton, sewn in limited numbered runs.
Why it's similar. Both brands create sustainable and feminine pieces that appeal to eco-conscious consumers.
What changes. Narrower, more bohemian floral range; less denim and tailoring
London womenswear label known for vintage-inspired prints on silk dresses and blouses, founded in 2015 by Henrietta Rix and Orlagh McCloskey.
Why it's similar. Henrietta Rix and Orlagh McCloskey started RIXO from home in 2015, printing vintage-inspired patterns on silk dresses and puff-sleeve blouses designed to be re-worn rather than replaced seasonally.
What changes. Bolder hand-drawn prints, no eco footprint data or denim
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Paris-based direct-to-consumer womenswear label known for accessibly priced French-classic staples released in limited monthly drops.
Why it's similar. Both embody a chic, contemporary style and a commitment to sustainable practices.
What changes. More casual wardrobe basics than occasion slip dresses
Copenhagen contemporary womenswear brand known for playful prints, seersucker checks, logo knits and Western boots, led by creative director Ditte Reffstrup.
Why it's similar. Both brands focus on a contemporary style with a playful use of colors and silhouettes.
What changes. Louder prints and streetwear leaning; less bridal/occasion focus
Amour Vert was a San Francisco sustainable womenswear label known for Tencel tees and silk dresses; it stopped trading in early 2025.
Why it's similar. Both prioritize sustainability in their chic, contemporary designs and fit true to size.
London label founded in 2013 by Han Chong, known for guipure lace dresses and accessible occasionwear spanning knitwear, bridal and accessories.
Why it's similar. Both focus on contemporary style with colorful palettes and luxurious materials.
Ahluwalia is Priya Ahluwalia's London label, reworking vintage and deadstock cloth through patchwork, print and knit across menswear and womenswear.
Why it's similar. Shares the sustainable focus and colorful aesthetics.
New York sustainability-focused womenswear and swimwear label, founded in 2000, that shut down in May 2024 after 24 years.
Why it's similar. Both brands prioritize sustainable practices and vibrant colors in their collections.
Australian-founded maker of customizable, made-to-order occasion dresses that abruptly went dark in July 2023 with orders unfulfilled.
Why it's similar. Focuses on sustainability and premium feel with customizable options.
Vancouver label making minimalist, compressive swimwear and apparel from recycled plastic bottles, sold direct through its own online stores.
Los Angeles label founded in 2012, known for premium denim and pared-back ready-to-wear blending California ease with European tailoring.
London womenswear label founded by Emma Hill, known for bold printed dresses, embellished denim and crochet knits using recycled and organic fabrics.
London womenswear label using archive-collage graphic prints and low-impact fabrics such as organic cotton, hemp and Econyl across jersey, swimwear and underwear.
Copenhagen label making bold, embellished party dresses and going-out wear, founded in 2018 under the Birger Christensen Collective.
Los Angeles label founded in 1995, built on bold in-house prints and saturated color across resortwear, swim and ready-to-wear.
Budapest label founded in 2005 by Sandra Sándor, known for vegan leather outerwear, fluid tailoring and a muted, earthy palette.
Amsterdam-based womenswear label making understated, slightly edgy contemporary ready-to-wear: tailoring, denim, knitwear and dresses in clean, relaxed silhouettes.
Melbourne label making pared-back Australian womenswear, rooted in merino knitwear and extending into denim, tailoring and outerwear.
Australian online womenswear label known for affordable occasion dresses, sets and feminine everyday styles aimed at young shoppers.
Australian womenswear label known for vintage-inspired corset tops, slip dresses and feminine occasion-wear sold largely direct-to-consumer online.
Why it's similar. Like Reformation, With Jéan builds on vintage-referencing bias-cut slip dresses and feminine party pieces, but the Australian label prices most dresses in the low-to-mid hundreds.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | STAUD | Contemporary | Similar |
| 2 | Christy Dawn | Bohemian | Cheaper |
| 3 | Rixo | Vintage prints | Cheaper |
| 4 | Sezane | Contemporary | Cheaper |
| 5 | GANNI | Contemporary | Similar |
| 6 | Amour Vert | Contemporary | Cheaper |
| 7 | Self-Portrait | Contemporary | Similar |
| 8 | Ahluwalia | Contemporary | Cheaper |
| 9 | Mara Hoffman | Contemporary | Cheaper |
| 10 | Fame & Partners | Contemporary | Cheaper |
| 11 | Londre | Cheaper | |
| 12 | FRAME | Cheaper | |
| 13 | Damson Madder | Cheaper | |
| 14 | ELLISS | Cheaper | |
| 15 | Rotate Birger Christensen | Cheaper | |
| 16 | Trina Turk | Cheaper | |
| 17 | nanushka | More premium | |
| 18 | Les Coyotes de Paris | Similar | |
| 19 | Viktoria & Woods | Similar | |
| 20 | Petal & Pup | Similar | |
| 21 | With Jéan | Similar |
GANNI is considered the most similar brand to Reformation, primarily for its contemporary style and playful use of colors and silhouettes.
Amour Vert, Sézane, and Christy Dawn offer more affordable alternatives to Reformation. These brands provide mid-range pricing options starting from around $$ to $$-$$$.
GANNI offers bold, playful designs that might appeal more to those looking for vibrant pieces, whereas Reformation stands out for its eco-friendly practices and vintage-inspired cuts. The choice depends on your style preferences.
Reformation is celebrated for its sustainable fashion practices and chic, flattering dresses. Its designs often feature vintage-inspired cuts, appealing to those who prioritize style and sustainability.
For more budget-friendly options, consider brands like Amour Vert, Sézane, and Damson Madder, which offer contemporary styles at mid-range prices.
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