Brands Like Reformation

● Updated July 2026 · Ranked by our brand similarity data
A woman wearing Reformation frankie silk dress

If you love Reformation, you'll likely also be drawn to brands like GANNI, Amour Vert, and Sezane. These labels share Reformation's commitment to sustainability and chic contemporary styles, while often incorporating their unique flair. GANNI stands out with its bold and playful designs, Amour Vert offers timeless pieces crafted from eco-friendly materials, and Sezane resonates with those seeking a Parisian approach to effortless elegance. Explore these brands like Reformation to enhance your wardrobe with stylish, environmentally conscious pieces.

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A woman wearing a GANNI outfit
#1

GANNI

89% match
Contemporary$$$$ · Similar priceCopenhagen, Denmark · est. 2000Made in Europe

GANNI is a Danish fashion brand that is known for its playful and bold designs. The brand is loved for its mix of feminine silhouettes, vibrant prints, and unexpected details.

Why it's similar. Both brands focus on a contemporary style with a playful use of colors and silhouettes.

A woman wearing a Amour Vert deacon baby rib white tee
#2

Amour Vert

84% match
Contemporary$$ · CheaperSan Francisco, United States · est. 2010Made in USA

Amour Vert is a sustainable fashion brand that is known for creating timeless and versatile pieces made from eco-friendly materials such as organic cotton, Tencel, and modal.

Why it's similar. Both prioritize sustainability in their chic, contemporary designs and fit true to size.

A man wearing a green Sezane jacket with matching beanie
#3

Sezane

82% match
Contemporary$$$ · CheaperParis, France · est. 2013Made in Europe

Sezane is a French clothing brand that is known for its effortless and timeless pieces that are both feminine and sophisticated.

Why it's similar. Both embody a chic, contemporary style and a commitment to sustainable practices.

A woman wearing Self-Portrait cream taffeta diamante midi dress
#4

Self-Portrait

81% match
Contemporary$$$$ · Similar priceLondon, United Kingdom · est. 2013Made in China, Europe

Self-Portrait is renowned for its intricate lace designs and contemporary, feminine silhouettes that blend elegance with modernity.

Why it's similar. Both focus on contemporary style with colorful palettes and luxurious materials.

A woman wearing a Christy Dawn dress in red
#5

Christy Dawn

78% match
Bohemian$$$ · CheaperLos Angeles, United States · est. 2014Made in USA

Christy Dawn is a sustainable fashion brand that creates timeless, vintage-inspired pieces using deadstock fabrics. Their designs are known for their romantic, feminine aesthetic and attention to detail.

Why it's similar. Both brands create sustainable and feminine pieces that appeal to eco-conscious consumers.

A man wearing a Ahluwalia Signature Denim Jacket
#6

Ahluwalia

78% match
Contemporary$$$ · CheaperLondon, United Kingdom · est. 1962Made in Asia

Ahluwalia is a London-based menswear brand that is known for its sustainable and innovative approach to fashion.

Why it's similar. Shares the sustainable focus and colorful aesthetics.

A woman wearing STAUD ramona dress charcoal grey
#7

STAUD

77% match
Contemporary$$$$ · Similar priceLos Angeles, United States · est. 2015Made in USA, Asia

STAUD is renowned for its modern yet timeless designs that blend vintage-inspired aesthetics with contemporary flair.

Why it's similar. Like Reformation, STAUD offers contemporary fashion with an eye for bold colors and unique designs.

A woman wearing Mara Hoffman blue color salma dress
#8

Mara Hoffman

76% match
Contemporary$$$ · CheaperNew York, United States · est. 2000Made in USA, India, Peru

Mara Hoffman is renowned for its commitment to sustainability and ethical production, offering vibrant, bold designs often inspired by nature and global travel.

Why it's similar. Both brands prioritize sustainable practices and vibrant colors in their collections.

A woman wearing Fame & Partners painted-dye fabric dress
#9

Fame & Partners

76% match
Contemporary$$$ · CheaperSydney, Australia · est. 2013Made in Australia, USA

Fame & Partners is renowned for its customizable, made-to-order dresses that prioritize both sustainability and individuality.

Why it's similar. Focuses on sustainability and premium feel with customizable options.

A woman wearing a Rixo evie silk midi dress
#10

Rixo

$$$ · CheaperLondon, United Kingdom · est. 2015Made in Europe

Rixo is renowned for its vibrant, hand-painted prints and effortless, feminine silhouettes. The brand offers a modern twist on vintage-inspired styles, creating pieces that are both timeless and versatile.

A woman wearing Londre the multiway - briony's garden
#11

Londre

$$$ · CheaperVancouver, Canada · est. 2017Made in Canada, Mexico

Londre is renowned for its eco-friendly swimwear, crafted from recycled plastic bottles and designed to be both stylish and sustainable.

A man wearing FRAME jacquard relaxed tee in off white
#12

FRAME

$$$ · CheaperLos Angeles, United States · est. 2012Made in USA, Europe

FRAME is renowned for its high-quality denim and effortlessly chic wardrobe staples that blend Los Angeles style with European sophistication.

A woman wearing ELLISS gray pleated maxi dress
#14

ELLISS

$$$ · CheaperSydney, Australia · est. 2016Made in United Kingdom

ELLISS is known for its commitment to sustainability, using organic and recycled materials to create stylish, eco-friendly garments.

A woman wearing Rotate Birger Christensen lace maxi v-neck dress brown
#15

Rotate Birger Christensen

$$$ · CheaperCopenhagen, Denmark · est. 1869Made in Europe

Rotate Birger Christensen is renowned for its bold, statement-making dresses that often feature vibrant colors and unique silhouettes.

A woman wearing Trina Turk multi color giri dress
#16

Trina Turk

$$$ · CheaperLos Angeles, United States · est. 1995Made in USA, China

Trina Turk is a Los Angeles label founded in 1995, known for bold graphic prints and saturated colour across resortwear, swim and ready-to-wear — a distinctly Californian, poolside-leaning aesthetic.

A man wearing a Nanushka button up yellow shirt and blue pants
#17

nanushka

$$$$$ · More premiumBudapest, Hungary · est. 2016Made in Europe

Nanushka is a contemporary fashion brand that is known for its effortless, yet sophisticated style. The brand is loved for its use of luxurious fabrics, relaxed silhouettes, and unique details that make each piece stand out.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 17 at a glance
#BrandSimilarityBest forPrice
1GANNI89%ContemporarySimilar
2Amour Vert84%ContemporaryCheaper
3Sezane82%ContemporaryCheaper
4Self-Portrait81%ContemporarySimilar
5Christy Dawn78%BohemianCheaper
6Ahluwalia78%ContemporaryCheaper
7STAUD77%ContemporarySimilar
8Mara Hoffman76%ContemporaryCheaper
9Fame & Partners76%ContemporaryCheaper
10RixoCheaper
11LondreCheaper
12FRAMECheaper
13Damson Madder​Cheaper
14ELLISSCheaper
15Rotate Birger ChristensenCheaper
16Trina TurkCheaper
17nanushkaMore premium
Common questions

Frequently Asked Questions

What brand is most similar to Reformation?

GANNI is considered the most similar brand to Reformation with an 89% match, primarily for its contemporary style and playful use of colors and silhouettes.

Cheaper alternatives to Reformation

Amour Vert, Sézane, and Christy Dawn offer more affordable alternatives to Reformation. These brands provide mid-range pricing options starting from around $$ to $$-$$$.

Is GANNI better than Reformation?

GANNI offers bold, playful designs that might appeal more to those looking for vibrant pieces, whereas Reformation stands out for its eco-friendly practices and vintage-inspired cuts. The choice depends on your style preferences.

What is Reformation known for?

Reformation is celebrated for its sustainable fashion practices and chic, flattering dresses. Its designs often feature vintage-inspired cuts, appealing to those who prioritize style and sustainability.

Brands like Reformation but more affordable

For more budget-friendly options, consider brands like Amour Vert, Sézane, and Damson Madder, which offer contemporary styles at mid-range prices.